Lidu Sorghum Baijiu Pacáistiú Bhiotáille le Wen Liu and Bo Zheng

Tha Lidu Sorghum Baijiu Pacáistiú Bhiotáille le Wen Liu and Bo Zheng na bhuannaiche air leth urramach anns an fharpais chliùitich 2020 Duais Iarainn A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

IarannPacadh· 2020

Lidu Sorghum Baijiu Pacáistiú Bhiotáille

le Wen Liu and Bo Zheng

Neach-ceannach: Shenzhen Oracle Creative Design Co., Ltd

Buannaiche Duais Iarainn A' Design Award ann an Roinn Pacadh

18,031

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #89771

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Lidu Sorghum Baijiu Pacáistiú Bhiotáille

Is dearadh pacáistithe é Lidu Sorghum Baijiu do bhiotáille sorghum Síneach. Tá an buideál déanta de ghloine chriostail a bhfuil dath uaine spraeáilte air, agus úsáidtear páipéar speisialta aosaithe do lipéad an bhuidéil agus lipéad an mhuiníl. Meascann an caidhp miotal agus plaisteach le chéile, agus tá an bosca seachtrach déanta de pháipéar speisialta dubh le patrúin óir agus dubha. Tá an pacáistiú 70 mm ar fad, 70 mm ar leithead agus 260 mm ar airde. Tá an cruth bunaithe ar bhunphrótatíopa an bhuidéil agus é ag leanúint stíl mhionlaíoch chomhaimseartha. Laghdaíonn ábhair shimplithe an dramhaíl agus oireann siad do bhlas tomhaltóirí níos óige.

An Aithneachadh

Mu dheidhinn Duais Iarainn A' Design Award

Tha Lidu Sorghum Baijiu Pacáistiú Bhiotáille air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Lidu Sorghum Baijiu Pacáistiú Bhiotáille na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Lidu Sorghum Baijiu Pacáistiú Bhiotáille airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Lidu Sorghum Baijiu's brewing techniques began in the Yuan Dynasty. The technology of Baijiu making has been included in the list of Jiangxi Intangible Cultural Heritage after five generations. The idea of design is based on the basic prototype of Lidu Sorghum Baijiu's bottle. The design of Lidu Sorghum Baijiu conveys a contemporary minimalist fashion visual language. Young Chinese consumers could easily accept this visual result of design.
Tomhasan & Pacadh: The packaging size is 70mm in length, 70mm in width and 260mm.
Tagaichean: Baijiu, Baijiu packaging, Chinese, Consumer, Visual Language
Teicneòlas Cinneasachaidh: The bottle is made of crystal glass and sprayed with green. The bottle label and the neck label are made of old special paper. The pattern text of the bottle is black and gold. The cap is made of metal and plastic. The box is made of black special paper. The text and pattern are gold and black gold.
Dùbhlan Dealbhaidh: It is very difficult to change the cognitive awareness of the product packaging of consumers. The design requires a lot of researching and analyzing the current market for the propose of breakthrough a traditional Chinese liquor packaging design. According to a big data analysis report that consumers are becoming more and more fashionable. A lot of consumers prefer a modern and minimalist design style. The way of consumption is becoming more rational.
Rannsachadh: In the age of high homogeneity of Chinese traditional liquor, the packaging design of Baijiu needs serious thinking on applying the visual language of Baijiu to distinguish similar products. The visual language of design should be accessible for consumers to understand. After analyzing the Baijiu market, it is found that consumers are not very familiar with Baijiu packaging. Thus it is important to apply an easy-to-understand visual language.
Brosnachadh: The design inspiration is from daily life discovery. There are many textures on the surface of the vase that is mainly to enhance the glass quality. Also, many items on the shelves seem to have a similar design style in the supermarket. Many famous brands would like to make a differentiation with minority brands, so they design a display rack for their own product and the result is more vivid and classy. Thus I applied these discovery elements into my design to present an ecologically harmonious image.
Faid a' Phròiseict: The project began in October 2018 in Shenzhen, China, and completed in November 2018 in Shenzhen, China.
Sruth Obrachaidh: This work breaks through the packaging form of traditional Chinese liquor. It is very often to see a lot of Baijiu packaging is traditional design style in the Chinese market. Those packaging are not suitable for the aesthetics of young consumers. They are also not beneficial for the trend of recycling environmental protection. So it is necessary to simplify the materials and technologies of packaging in the design process. The way of consumption should return to the quality of the product itself, rather than the gorgeous packaging as it would lead to a waste of resources. My design intends to change the product packaging awareness of consumers and customers.
Buill na Sgioba: Designer: Wen Liu
Designer: Bo Zheng
Designer: Weijie Kang
Creideasan Dhealbhan: Image #1: Creator Wen Liu, Lidu Sorghum Baijiu, 2018
Image #1: Creator Bo Zheng, Lidu Sorghum Baijiu, 2018
Image #1: Creator Weijie Kang, Lidu Sorghum Baijiu, 2018