MAU Vegas 2019 Tachartas le Shreya Gulati

Tha MAU Vegas 2019 Tachartas le Shreya Gulati na bhuannaiche air leth urramach anns an fharpais chliùitich 2020 Duais Iarainn A' Design Award ann an Roinn Farpais Dealbhadh Sanasachd, Margaidheachd agus Conaltraidh.

IarannSanasachd· 2020

MAU Vegas 2019 Tachartas

le Shreya Gulati

Neach-ceannach: Houndstooth

Buannaiche Duais Iarainn A' Design Award ann an Roinn Sanasachd

13,044

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #88163

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn MAU Vegas 2019 Tachartas

Apps gluasadach Is e gun fhosgladh no MAU Vegas am prìomh thachartas aplacaidean gluasadach san t-saoghal. Bidh e a ’tàladh na suaicheantasan as motha bho Silicon Valley a’ toirt a-steach Spotify, Tinder, Lyft, Bumble agus MailChimp gus beagan ainmeachadh. Chaidh an obair a thoirt dha Houndstooth a bhith a ’bun-bheachdachadh, a’ dealbhadh agus a ’cur an gnìomh coltas lèirsinneach agus làthaireachd didseatach an tachartais gu lèir airson na bliadhna 2019. Mar a bhios an tachartas a’ feuchainn ri crìochan a phutadh anns an àite tech, dhealbhaich iad siostam a dh ’fhaodadh sin a riochdachadh tro dhealbhan lèirsinneach agus an luchd-èisteachd a bhrosnachadh. a-steach don eòlas gu h-iomlan.

An Aithneachadh

Mu dheidhinn Duais Iarainn A' Design Award

Tha MAU Vegas 2019 Tachartas air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi MAU Vegas 2019 Tachartas na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air MAU Vegas 2019 Tachartas airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Mobile Apps Unlocked or MAU Vegas is the world’s leading mobile apps event. It attracts the biggest brands from Silicon Valley including Spotify, Tinder, Lyft, Bumble and MailChimp to name a few. We were given the mammoth task of conceptualizing, designing and executing the entire event’s visual appearance and digital presence for this year's event. As the event tries to push boundaries in the tech space, we designed a system that could represent that through visuals.
Tagaichean: neon, grotesque, gradient, blends, fluid, tech, mobile, typography, glitch, apps
Teicneòlas Cinneasachaidh: The designs were conceptualised on paper and then created digitally using Adobe Illustrator and Sketch. The implementation was handled by the client on location. Houndstooth worked endlessly to provide all design collaterals in the dimensions required, which were then printed or projected at the venue.
Dùbhlan Dealbhaidh: The biggest challenge was to create a design guide which can be completely scalable. The designs were printed on several different materials like cloth, canvas, vinyl etc and it was used on every digital screen as well including mobile screens, backlit screens, led panels.
Rannsachadh: Online research to understand the audience and create an experience for them which will be relatable yet inspiring. We created several different options and experimented with grids, type, colours, and patterns before finalising on the finished design. We also pitched the experiments to people from various sectors to get their feedback. The final result was highly appreciated for its tangibility and uniqueness.
Brosnachadh: The collaterals were built using bold grotesk typography and neon colours to represent the dynamic and ever-evolving mobile tech industry. The illustrations were also inspired by Dan Flavin, the American artist known for his minimal light installations.
Faid a' Phròiseict: The project started in Jan 2019 and finished in April 2019, and the event took place in MGM Grand, Las Vegas in May 2019
Sruth Obrachaidh: The audience interacted with the designs in several different formats such as signage, brochures, registration counters, escalators, giveaway bags, presentation screens, walkways, windows clings, etc. By using the designs everywhere the audience was completely immersed with the brand and could relate to its essence of grandiose and magnanimity.
Buill na Sgioba: Shyamlee Jagtap