Huanghongying Pacáistiú Tae le Wei Dai and Kun Luo

Tha Huanghongying Pacáistiú Tae le Wei Dai and Kun Luo na bhuannaiche air leth urramach anns an fharpais chliùitich 2020 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

UmhaPacadh· 2020

Huanghongying Pacáistiú Tae

le Wei Dai and Kun Luo

Neach-ceannach: Shenzhen Qianhai Phecda Creative Design Co., Ltd.

Buannaiche Duais Umha A' Design Award ann an Roinn Pacadh

21,716

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #87649

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Huanghongying Pacáistiú Tae

Is dearadh pacáistithe é Huanghongying do tae a fhástar i sléibhte Guizhou. Tá an bosca seachtrach déanta de chartán éadrom, atá éasca a iompar, a thraisiompar agus a athchúrsáil. Tá an tae roinnte ina mhálaí beaga ar leithligh, ionas gur féidir gach cuid a thógáil gan tionchar a imirt ar an gcuid eile. Clúdaíonn léaráidí lámhtharraingthe dromchla an bhosca agus léiríonn siad aeráid an tsléibhe tae, éiceolaíocht nádúrtha na háite agus na modhanna fáis a úsáidtear i ngairdín an tae. Tá sonraí úsáideacha liostáilte in aice leis na léaráidí. Ligeann an dearadh do thomhaltóirí bunús agus caighdeán an tae a fheiceáil.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Huanghongying Pacáistiú Tae air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Huanghongying Pacáistiú Tae na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Huanghongying Pacáistiú Tae a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: This packaging is the epitome of its planting environment.showing its core selling points from different angles by means of illustrations in its unique geographical environment, such as the diversified climate of tea mountain, the environmental management of tea tree growth, etc. The richness of the local natural ecology and the harmonious coexistence of man and natureso that consumers can intuitively perceive the quality support behind the product and the product's own maximum value.
Tomhasan & Pacadh: Width345mm x Depth 165mm x Height 85mm
Tagaichean: tea ,packaging, beverage, illustration, Graphics, Environmental
Teicneòlas Cinneasachaidh: The material of this package is made of carton structure, which is easy to recycle and light in weight, easy to carry and transport.
The tea is divided into small bags and has a separate structure for convenient drinking.
Dùbhlan Dealbhaidh: The most difficult thing in the design is how to convey the diverse geographical environment and unique planting methods of tea plantations to consumers. Tea farmers have limited funds and can not carry out advertising and propaganda. This requires designers to convey as much information as possible when creating packaging without increasing customer costs. Ultimately, the designer decided to hand-draw the surface of the package in the form of illustrations, while listing some useful data one by one. On the premise of beauty and protection, the packaging was made into a propaganda picture.
Rannsachadh: In remote mountainous areas of Guizhou, tea farmers need to take their tea to the market for sale, but they can not find the core selling point to participate in the market competition. After receiving the project, the designer went deep into the local investigation and interviewed tea farmers and tea merchants. It was found that there was no trace of modern industry when tea growers cultivated tea. They did not use pesticides or fertilizers. All of them were organic and environmentally friendly, minimizing environmental pollution. This model is not common in modern tea gardens. He reminds us to live in harmony with nature.
Brosnachadh: In the creation of this work, the designer went to the tea garden to inspect and found that the local tea farmers, in the awe of nature and ecological protection, used biological control methods to invest in a large number of beneficial insects such as swallows and seven-spotted ladybugs to control pests and diseases and protect tea leaves from pesticide contamination. This design is designed to show the richness of the local natural ecology and the harmonious coexistence of man and nature.
Faid a' Phròiseict: The project was launched in Guizhou in March 2017, completed in Shenzhen in May 2018, and received the If Packaging Design Award in Germany in January 2019.
Sruth Obrachaidh: Tea is divided into separate small bags, which are convenient to take when drinking and will not pollute other tea. The outer packaging structure of tea is made of environmentally friendly paper.
Buill na Sgioba: Designer:Wei Dai
Creative Director:Kun Luo
Creideasan Dhealbhan: Designer Wei DAI,Huanghongying,2017