Mirzam: Monsters Collection Am Pacadh Seoclaid le Backbone Branding

Tha Mirzam: Monsters Collection Am Pacadh Seoclaid le Backbone Branding na bhuannaiche air leth urramach anns an fharpais chliùitich 2021 Duais Òir A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

ÒrPacadh· 2021

Mirzam: Monsters Collection Am Pacadh Seoclaid

le Backbone Branding

Neach-ceannach: Backbone Branding

Buannaiche Duais Òir A' Design Award ann an Roinn Pacadh

36,802

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #86552

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Mirzam: Monsters Collection Am Pacadh Seoclaid

Bha feum aig luchd-dèanaidh seoclaid às an UAE (Dubai) air branndadh airson seoclaid bean-gu-bar air a dhèanamh le làimh. Bho ainmeachadh agus dearbh-aithne gu dealbhadh toraidh agus pacadh, dhealbhaich an sgioba gach eileamaid le sgeulachd inntinneach timcheall air a’ bhun-bheachd gu lèir. Chaidh am brannd stèidhichte air tursan tron t-seann Orient air slighean mara agus slighean a dhìochuimhnich o chionn fhada a chruthachadh. Turas bho aon dùthaich gu dùthaich eile, a’ coinneachadh ri uilebheistean agus caractaran miotasach. Tha an dealbhadh pacaidh na mhealladh air turas eadar miotas agus fìrinn.

An Aithneachadh

Mu dheidhinn Duais Òir A' Design Award

Tha Mirzam: Monsters Collection Am Pacadh Seoclaid air Duais Òir A' Design Award a bhuannachadh, aithneachadh anabarrach urramach a bheirear do dhealbhaidhean den chiad ìre, mìorbhaileach agus sònraichte. Tha buannaichean Òir nan cruthachaidhean anabarrach ùr-ghnàthach, làn lèirsinn agus drùidhteach a nochdas gèinidh, gliocas agus comas an luchd-dealbhaidh. Thathar an dùil gum bi Mirzam: Monsters Collection Am Pacadh Seoclaid na innleachd a gheibh moladh mòr, a stèidhicheas gluasadan agus mòr-chuimhneachain a bheir luach nach fhacas riamh roimhe. Tha an dealbhadh seo a bhuannaich Duais Òir A' Design Award na phròiseact sònraichte, urramach a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais gu mòr. Bidh Mirzam: Monsters Collection Am Pacadh Seoclaid a' cruthachadh faireachdainnean làidir miann, a' dùsgadh dealas, a' brosnachadh cruthachalachd agus a' glacadh sinn.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Chocolate-makers from the UAE (Dubai) contacted us to create a branding for handcrafted bean-to-bar chocolate. From the naming and identity to the product design and packaging, we designed each element with a fascinating story around the whole concept. We created the brand based on journeys through the ancient Orient along long-forgotten ocean routes and pathways. A journey from one country to another, meeting monsters and mythical characters.
Tomhasan & Pacadh: Width 31 mm x Depth 1 mm x Height 61 mm
Tagaichean: chocolate, packaging, packaging design, fiction, monsters, sea, trade, the Orient, Arabic
Teicneòlas Cinneasachaidh: The technology used for this project was making stencil-like design for the sleeve of the chocolate packaging, thus making the monsters illustrations on the actual surface of the packaging visible from the window. The material used for packaging design is paper.
Dùbhlan Dealbhaidh: The project had a central goal of storytelling and conveying the message and experience to the consumer. In this case, the central challenge was telling a deep story in a complete form, which however is hard to do on a small, flat packaging. Thus, we came up with a sliding-sleeve technology that helps the storytelling process. Hence, with the monsters illustrations on the actual surface of the packaging visible from the window and the interactive sleeve unveiling a new reality,the emotional message behind the packaging is perfectly conveyed.
Rannsachadh: The research was a central stage when developing the project, as the team dived deep into Arabic story-telling especially connected with sea and sea trade. Thus, the naming Mirzam was developed which is the Beta star of Canis Major, the greater of Orion’s canine companions. During the era of the Spice Route, Mirzam was one of the primary stars, by which sailors would navigate. As such it is representing the romance and adventure of bygone days – an era that we celebrate at Mirzam Chocolate. Further, as a result of a research the brand concept and story was developed.
Brosnachadh: The central story that inspired to design the packaging of the chocolate is the Arabic fictional story. The packaging line for Mirzam Monsters Collection is our interpretation of those tales told by the Arab merchants to scare off their competitors from entering the sea trade, about mythical monsters, who blocked their passage and tried to sink and swallow their vessel with spices.
Faid a' Phròiseict: January-September 2015, Yerevan, Armenia
Sruth Obrachaidh: The idea was to express destruction of the myth with an interactive packaging design. On the sliding sleeve, the monsters are clearly seen, as the merchants’ stories visualization. When you remove the sleeve, you uncover a new reality – where the shine of stars and ocean planktons create an impression of the fantastic mythical beasts. This mythical journey follows you even when you unwrap the bar and see the sea wave patterns on the chocolate which sums up the Mirzam Chocolate adventure.
Peutantan: Copyrights belong to Mirzam Chocolate Makers
Buill na Sgioba: Brand Strategist: Matt Bartelsian
Creative Director: Stepan Azaryan
Illustration: Stepan Azaryan, Anahit Margaryan, Arax Sargsyan
Designer: Stepan Azaryan
Realization: Christina Khlushyan
Account Manager: Rita Manjikian
Creideasan Dhealbhan: All Photo Credits to Bacbkone Branding