Cervinago Rosso Dealbhadh Pacaidh le Luigi Mazzei

Tha Cervinago Rosso Dealbhadh Pacaidh le Luigi Mazzei na bhuannaiche air leth urramach anns an fharpais chliùitich 2019 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

UmhaPacadh· 2019

Cervinago Rosso Dealbhadh Pacaidh

le Luigi Mazzei

Neach-ceannach: Azienda Agricola Cerchiara

Buannaiche Duais Umha A' Design Award ann an Roinn Pacadh

14,003

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #81713

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Cervinago Rosso Dealbhadh Pacaidh

Tràth anns na 1940n, ghabh sruth cinematataigeach ris an canar "noir". B 'e boireannach dorcha a bh' anns a 'phrìomh charactar, seductive agus eireachdail, le aodach dorcha oirre. Tha an dearbh-aithne a tha air a riochdachadh le dealbhadh an leubail air a bhrosnachadh leis an fhilm "Double Indemnity" aig Billy Wilder. Tha cùl-raon an leubail agus an cruth-clò de Cervinago a’ toirt cuimhne air susbaint falaichte a’ bhotal agus lipstick na boireannach dorcha. Tha raon cinneasachaidh cruinn-eòlasach ann an cruthan-clò eile. Bidh infographics air an leubail chùil a’ soilleireachadh prìomh fheartan a’ bhotal.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Cervinago Rosso Dealbhadh Pacaidh air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Cervinago Rosso Dealbhadh Pacaidh na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Cervinago Rosso Dealbhadh Pacaidh a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Thanks to the usage of a typeface 30s styles, the bottle has been dressed with a dark dress, at the same time elegant and seductive. The red lettering of Cervinago predominates over the entire label, and represents the dark lady of cinematographic stereotype of those years. The red revokes both the hidden content of the bottle and the lipstick of the dark lady on the glass, common picture in the movies.
Tomhasan & Pacadh: Wine bottle 75 cl Height : 280mm Diameter : 68mm
The label consists of two parts: the main label (80 x 110 mm), and the back label (70 x 80 mm)
Tagaichean: wine, label, packaging, Packaging design, brand identity, Cervinago
Teicneòlas Cinneasachaidh: An uncoated, matt, woodfree printing paper with a tactile hand made appearance and feel. Wet strength and anti fungicidal treated it is specially designed for the labeling of luxury goods, wines and beverages in particular.
Dùbhlan Dealbhaidh: The invite to discover the mystery through the seduction of the product is a metaphorical recall to the conceptual exceedance of little known territory of Alta Ionian Calabria, out of the mass tourist destinations and ideal for lovers of natural and rural experiences linked to the high quality products poorly known and procurable.
Rannsachadh: Starting from the key contents (from the conceptual basis) of the semiotic square of Floch (that defines the conceptual reason according to which a consumers choose a good or a service), the branding strategy of the label, inspired by noir movies 40s styles, conveys on the front of the bottle the playful and utopian values of the product and on the back the critical ones. Seduction and mystery, playful and utopian values capture the attention of the consumer, inviting him to discover the content of the bottle and the geographical area in which it is born.
Brosnachadh: The branding strategy of the label, inspired by noir movies 40s styles, conveys on the front of the bottle the playful and utopian values of the product and on the back the critical ones. The label, with a black background, takes the same atmosphere of the noir movies 40s styles, in which the main character was often an elegant seductive and mysterious woman.
Faid a' Phròiseict: The project lasted five months, from February 2017 to July 2017 and it was created in Trebisacce (Cosenza, Italy). It was shown at 2018 in Verona at Vinitaly International Packaging Competition 2018 (Winning the Bronze Label)
Sruth Obrachaidh: The main pillars of the communication strategy are quality, territory and origin. The above mentioned values are reflected in the communication path of the label, aimed at informing the customers on the whole production cycle of Cervinago. The infographics on the back of the label have been designed to be engaging peoples, giving clues of the main features of the wine as the year, serving temperature and alcoholic richness. The main goal of the icons is to support the customer that is habits to read less and less because he is influenced by the prevailing and overabundant web communication full of text.
Buill na Sgioba: Designer: Luigi Mazzei
Creideasan Dhealbhan: Image#1: Photographer Luigi Mazzei, 2019
Optional Image#1: Photographer Luigi Mazzei, 2019
Optional Image#2: Photographer Luigi Mazzei, 2019
Optional Image#3: Photographer Luigi Mazzei, 2019
Optional Image#4: Photographer Luigi Mazzei, 2019
Image Profile: Photographer Gaetano Gianzi, 2019
Video Credits: Luigi Mazzei, 2019