The Sands Wine Labels Am Bileagan Fìona le Giovanni Murgia

Tha The Sands Wine Labels Am Bileagan Fìona le Giovanni Murgia na bhuannaiche air leth urramach anns an fharpais chliùitich 2018 Duais Iarainn A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

IarannPacadh· 2018

The Sands Wine Labels Am Bileagan Fìona

le Giovanni Murgia

Neach-ceannach: Cantina Li Duni

Buannaiche Duais Iarainn A' Design Award ann an Roinn Pacadh

19,745

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #67776

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn The Sands Wine Labels Am Bileagan Fìona

Gus dealbhadh nan bileagan sin a thoirt gu buil, chaidh an rannsachadh a dhèanamh air dòighean clò-bhualaidh, stuthan agus roghainnean grafaigeach, comasach air luachan a ’chompanaidh, an eachdraidh agus an sgìre anns a bheil na fìonan sin a bhreith. Tha bun-bheachd nan bileagan sin a ’tòiseachadh bho ghnè fìon: a’ ghainmhich. Gu dearbh, bidh na fìonaichean a ’fàs air gainmheach na mara dìreach astar beag bhon chosta. Tha am bun-bheachd seo air a dhèanamh le dòigh bogaidh gus gabhail ris na dealbhaidhean air gainmheach gàrraidhean Zen. Tha na trì bileagan còmhla a ’dèanamh suas dealbhadh a tha a’ riochdachadh misean winery.

An Aithneachadh

Mu dheidhinn Duais Iarainn A' Design Award

Tha The Sands Wine Labels Am Bileagan Fìona air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi The Sands Wine Labels Am Bileagan Fìona na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air The Sands Wine Labels Am Bileagan Fìona airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: The concept of these labels starts from the unique characteristic of these wines: the sand. In fact, the vines grow on the sea sand just a short distance from the coast. On the labels this concept is made with an embossing technique to take up the designs on the sand of the Zen gardens. The label is divided on two different cards: on top a natural ideal paper for embossing, on the bottom a metallic paper that gives a touch of color and personality to the design. The three labels put together make up a unique design in which the colored element becomes the link between them.
Tomhasan & Pacadh: Labels have a total dimension 83x130 mm divided on two section with different papers: on top a natural paper, on bottom a metallic film.
Tagaichean: wine, label, packaging, wine label design
Teicneòlas Cinneasachaidh: For these labels, at the top, we used a very fine natural paper texture with a warm and pleasant touch.
On this label a dry relief has been created that recalls the drawings of the sand. A metal foil colored gives identity and personality to the different labels. In the part below, a metallized paper was used which was then colored with a pantone color matched to the lamina. The personalized capsule recalls the label design and completes the packaging design project.
Dùbhlan Dealbhaidh: The creative challenge was to transfer the unique characteristic of this winery and this territory into new labels with a modern and minimal style, but linked to the values of the territory.
We tried to find elements of continuity with the old labels, but creating a completely new and minimalist design.
Sand designs have a tactile element that makes them three-dimensional and more incisive from them without being too intrusive. The color that differentiates each label gives style and identity to each of them. The soft and sinuous lines of the label recall the sea and the sand of Sardinia
Rannsachadh: The research for this project started from the current sales data of the wines and their positioning perceived by the public. Based on a qualitative focus group of 20 people, we tested the comparison between the old labels and the current proposals, asking them to place the wines on a scale of quality and price. The results then emerged as the definitive choice on which we made a small quantitative panel test in some wine shops, recording excellent results on the perception of quality of wines and the choice of label design. This led us to finalize the project on the insights that emerged during the research.
Brosnachadh: The sand and its movements, the sea that erase them every time. The inspiration came from this to represent this characteristic in a graphic and elegant way.
Faid a' Phròiseict: Project started in January 2018 and finished in May 2017 in Sassari (SS - Italy)
Sruth Obrachaidh: The design of these labels has been designed to give a tactile effect when the bottle is taken in hand, thanks to the dry embossing and the natural texture of the paper. The visual effect is given by the impact color that distinguishes the different labels. Next to each other, the design of the labels joins like a single drawing on the sand.
Peutantan: No copyrights on this project
Buill na Sgioba: Art Director: Giovanni Murgia
Rendering images: Bruno Haver
Print: Juliagraf SpA
Creideasan Dhealbhan: Image #1: 3DRender: Bruno Haver
Optional Image #1: 3DRender: Bruno Haver
Optional Image #2: 3DRender: Bruno Haver
Optional Image #3: 3DRender: Bruno Haver
Optional Image #4: 3DRender: Bruno Haver