Bank Julius Baer Príomhfheidhm: Bronntanas Féile le Rose Lee and Ernie Keung

Tha Bank Julius Baer Príomhfheidhm: Bronntanas Féile le Rose Lee and Ernie Keung na bhuannaiche air leth urramach anns an fharpais chliùitich 2026 Duais Òir A' Design Award ann an Roinn Farpais Dealbhadh Bathar Thìodhlacan.

ÒrBathar Thìodhlacan· 2026

Bank Julius Baer Príomhfheidhm: Bronntanas Féile

le Rose Lee and Ernie Keung

Neach-ceannach: Count To Ten

Buannaiche Duais Òir A' Design Award ann an Roinn Bathar Thìodhlacan

46,410

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #182104

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Bank Julius Baer Príomhfheidhm: Bronntanas Féile

Téacs an Leabhair: Arna spreagadh ag an péacóg agus an chorr ré-choróineach dhearg, aistríonn an bailiúchán teoranta seo do Bhliain Nua na Síne dhá shiombail urramaithe ina ndearadh aontaithe. Áirítear leis an ngrúpa mála láimhe den scoth le twilly sínithe, sparán, paicéid dhearga socraithe mar chomhdhéanamh éin agus bláthanna, agus cárta scrolla. Cothromaíonn pailéad scagtha dearg beoga, ór caolchúiseach, agus moire gorm bándearg beocht na féile le sofaisticiúlacht shéimh, ag ardú rudaí feidhmiúla ina ealaín mhaisiúil.

An Aithneachadh

Mu dheidhinn Duais Òir A' Design Award

Tha Bank Julius Baer Príomhfheidhm: Bronntanas Féile air Duais Òir A' Design Award a bhuannachadh, aithneachadh anabarrach urramach a bheirear do dhealbhaidhean den chiad ìre, mìorbhaileach agus sònraichte. Tha buannaichean Òir nan cruthachaidhean anabarrach ùr-ghnàthach, làn lèirsinn agus drùidhteach a nochdas gèinidh, gliocas agus comas an luchd-dealbhaidh. Thathar an dùil gum bi Bank Julius Baer Príomhfheidhm: Bronntanas Féile na innleachd a gheibh moladh mòr, a stèidhicheas gluasadan agus mòr-chuimhneachain a bheir luach nach fhacas riamh roimhe. Tha an dealbhadh seo a bhuannaich Duais Òir A' Design Award na phròiseact sònraichte, urramach a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais gu mòr. Bidh Bank Julius Baer Príomhfheidhm: Bronntanas Féile a' cruthachadh faireachdainnean làidir miann, a' dùsgadh dealas, a' brosnachadh cruthachalachd agus a' glacadh sinn.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: A limited edition CNY gift collection for Swiss private bank Julius Baer, featuring a coordinated multi item ensemble with dual theme motifs, peacock and red crowned crane, China's most auspicious symbols. The collection premium tote with signature twilly, pouch, red packets forming a bird and flower painting, and a scroll card. Vibrant red, subtle gold, and blue pink moire balance Swiss elegance with festive joy, transforming functional gifts into decorative art.
Tomhasan & Pacadh: The coordinated ensemble includes a tote bag (W330 x D135 x H190mm) with reinforced handles; a twilly (W290 x H70mm) featuring peacock motifs to wrap handle or wear separately; matching pouch (W315 x H245mm); and red packets (W170 x H90mm) with precision spliced design forming a complete bird and flower artwork. A Chinese scroll greeting card (W960 x H245mm) unrolls to reveal the holiday message. Each piece complements in color, motif, and texture for cohesive display
Tagaichean: Luxury gift collection, Tote bag design, Twilly accessory, Pouch, Chinese New Year, Private banking, Premium corporate gifting, Coordinated accessories, Chinese scroll, Specialty packaging, Cultural symbolism, Holiday collection, 2026 CNY, Branded merchandise, Luxury textiles.
Teicneòlas Cinneasachaidh: The collection is realized through multiple premium production techniques
Tote bag and pouch, Crafted from high quality textiles with precise print application to achieve the striking red and gold color collision and embroidered moire patterns
Twilly, Silk fabric with detailed edge rolling and pattern registration matching the main motifs
Dùbhlan Dealbhaidh: Challenge, achieve cohesion across formats from tote to twilly, envelopes and scroll. The solution employs a modular system, peacock and crane motifs appear whole on larger items, cropped on smaller pieces, and spliced across red packets, with consistent color application to preserve visual unity. The design links twilly and scroll formats to honor tradition while remaining contemporary.
Rannsachadh: Using visual cultural analysis, archival research, audits, and 20 interviews in Singapore and Hong Kong, the study identified auspicious symbols beyond zodiac signs and client gifting preferences. Peacock (boundless promise) and crane (longevity) motifs resonated. Clients favored usable, transformative items (tote, pouch), personalizable accessories (twilly), and displayable art (scroll, spliced packets). Enduring gifts increase perceived thoughtfulness and prolong seasonal exposure.
Brosnachadh: Inspired by Chinese mythology and ink wash art, this collection blends cultural symbolism with Swiss precision. The peacock embodies "boundless promise" for youth; the red-crowned crane symbolizes longevity for elders. A twilly wrapped handle nods to luxury scarf traditions, while the scroll format updates ancient scholarly gifting. Merging these elements with precision craftsmanship, the designs honour heritage while appealing to global clients who appreciate understated elegance.
Faid a' Phròiseict: January 2026 in Singapore and Hong Kong
Sruth Obrachaidh: The recipient's journey starts with branded packaging. Inside, a Chinese scroll (the greeting card) sets the cultural tone. Unfolding next, the tote reveals a twilly on its handle, wearable multiple ways. The coordinating pouch encourages daily use, while the red packets' splicing design forms a bird and flower tableau when displayed together. The key innovation, these practical gifts transform into decorative art, the tote, pouch, twilly, and envelopes can be arranged as a museum like display, with the scroll kept or unfurled as wall art.
Peutantan: Copyrights belong to Count To Ten
Buill na Sgioba: Rose Lee
Ernie Keung
Irene Man
Creideasan Dhealbhan: Count To Ten