Kokorozashi Mirror Soidhnichean Dearbh-aithne Corporra le Unou Jikenn, Inc.

Tha Kokorozashi Mirror Soidhnichean Dearbh-aithne Corporra le Unou Jikenn, Inc. na bhuannaiche air leth urramach anns an fharpais chliùitich 2026 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Sanasachd, Margaidheachd agus Conaltraidh.

UmhaSanasachd· 2026

Kokorozashi Mirror Soidhnichean Dearbh-aithne Corporra

le Unou Jikenn, Inc.

Neach-ceannach: Mitsui & Co., Ltd.

Buannaiche Duais Umha A' Design Award ann an Roinn Sanasachd

15,938

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #181004

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Kokorozashi Mirror Soidhnichean Dearbh-aithne Corporra

'S e stàladh shoidhnichean dearbh-aithne corporra a th' ann an Kokorozashi Mirror a chaidh a chruthachadh airson Mitsui & Co., Ltd. Tha na soidhnichean suidhichte ann an trannsa stèisein a tha a' ceangal ri prìomh oifisean a' chompanaidh. Tha dealbhan de luchd-obrach agus seallaidhean àite-obrach a' riochdachadh deich roinnean gnothachais. Tha teachdaireachdan làmh-sgrìobhte air uachdar nan ìomhaighean a' cur an cèill miannan gach roinne. Tha sgàthan na sheasamh aig ceann na trannsa air a bheil facal-suaicheantais a' bhranda, It all begins with Kokorozashi. Chì an luchd-amhairc am faileas fhèin còmhla ris an teachdaireachd, rud a bhrosnaicheas meòrachadh pearsanta.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Kokorozashi Mirror Soidhnichean Dearbh-aithne Corporra air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Kokorozashi Mirror Soidhnichean Dearbh-aithne Corporra na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Kokorozashi Mirror Soidhnichean Dearbh-aithne Corporra a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: This display visually expresses the roles and values of each business division, based on Mitsui & Co.'s brand tagline: It all begins with Kokorozashi. Unique to this display is the use of mirrors. The use of an innovative display mirror with the theme It all begins with Kokorozashi provides employees with a unique opportunity to reflect on their own aspirations in the context of their work. And it also shows other passersby that Mitsui & Co. is a company that values its people's aspirations.
Tomhasan & Pacadh: Mirror Signage: Width 1377 mm x Depth 3 mm x Height 1030 mm.
Business Unit Signage: Width 1377 mm x Depth 3 mm x Height 1030 mm.
Tagaichean: OOH, Out of home, Advertising, CI, Corporate Identity, Signboard, Station sign, Mirror
Teicneòlas Cinneasachaidh: This PR display can communicate a variety of messages reinforcing the overall theme of Kokorozashi. The layout is unified so the different messages are easy to read. By using handwriting, the concept is personalized and individualized.
Dùbhlan Dealbhaidh: The greatest challenge was inspiring Mitsui & Co. employees to reflect on their own Kokorozashi. Conventional signage offers merely a passive viewing experience. However, by having viewers superimpose their reflections over the concept It all begins with Kokorozashi displayed on a mirror, we created a natural catalyst for them to question their own aspirations. This transformed a one way message into an interactive experience.
Rannsachadh: To visualize the brand tagline Kokorozashi, we expressed the aspirations of Mitsui & Co.'s 10 business divisions through handwritten messages. The aim was to convey that the company values personal aspiration, and to communicate the diverse range of its businesses. We developed a spatial design featuring the brand tagline on mirrors and the aspirations of the business divisions, reconstructing the station passage into a narrative space for visitors to experience the corporate values.
Brosnachadh: As a global trading and investment company, Mitsui & Co. faces the challenge that its wide range of businesses makes it difficult for many people to understand what exactly it is and its people do. Images of employees and workplace scenes are overlaid with messages articulating the Kokorozashi of each business division, followed by the reflection of the person looking into the mirror and the message. It symbolizes the inner drive needed to turn aspirations into reality.
Faid a' Phròiseict: Published: August 28, 2025 to Present in Tokyo, Japan.
Sruth Obrachaidh: The placement of the displays is arranged according to the natural flow of traffic to maximize impact. There are messages from 10 different employees one after the other. The brand tagline comes last in the mirror. This allows passersby to get a sense of each business division's aspirations. The mirror and its message make a connection to them personally, to their own lives. It all begins with Kokorozashi.
Buill na Sgioba: Art Director: Daichi Takizawa
Graphic Designer: Daichi Takizawa
Photo Editor: Akira Sudo
Photographer: Fumio Doi
Photographer: Takumi Ota
Producer: Masayo Tachibana
Producer: Yuki Ito
Producer: Shiori Kusabe
Planner: Shota Takei
Planner: 502 Tanaka
Planner: Kurumi Kamata
Media Agency: Metro Ad Agency Co., Ltd.
Creative Director: Kashiwa Sato
Creideasan Dhealbhan: Images 1 to 5: Photographer Takumi Ota.
Video Credits: Director, Cinematographer and Editor Yuki Nobue.