Horse Year Pacadh Bhioran Cùbhraidheachd le Bingran Zhao

Tha Horse Year Pacadh Bhioran Cùbhraidheachd le Bingran Zhao na bhuannaiche air leth urramach anns an fharpais chliùitich 2026 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

UmhaPacadh· 2026

Horse Year Pacadh Bhioran Cùbhraidheachd

le Bingran Zhao

Neach-ceannach: BeiHang University

Buannaiche Duais Umha A' Design Award ann an Roinn Pacadh

4,701

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #179810

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Horse Year Pacadh Bhioran Cùbhraidheachd

'S e sreath pacaidh airson bioran tùise a th' ann am Bliadhna an Eich. Tha an dealbhadh stèidhichte air caractar Sìneach an sgrìobhaidh-seula airson each, air a chur còmhla ri cànan loidhneach shuaicheantasan Daoach agus phàtranan ceò. Tha còig eadar-dhealachaidhean a' leantainn cearcall dhathan stèidhichte air na Còig Eileamaidean de mheatailt, uisge, fiodh, teine agus talamh. Faodar na còig bogsaichean a chur ri taobh a chèile gus ìomhaigh de dh'each a' leum a chruthachadh. Tha treidhe a-staigh air a tharraing a-mach gus an tùis agus teachdaireachd beannachaidh a nochdadh. Tha bòrd-pàipeir gun chòmhdach, incean stèidhichte air soighe agus treidhe pronnaidh air a mholldadh a' cur taic ri ath-chuairteachadh.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Horse Year Pacadh Bhioran Cùbhraidheachd air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Horse Year Pacadh Bhioran Cùbhraidheachd na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Horse Year Pacadh Bhioran Cùbhraidheachd a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: This packaging series transforms the seal script Chinese character for Horse and the linear language of Daoist talismans into a contemporary visual system tailored for incense products. Through a color cycle derived from the generative logic of the Five Elements and the subtle integration of flowing 2026 curves the five variants are unified into a coherent narrative regarding time and blessing. The design merges ritual sensibility emotional experience and everyday usability enabling users to intuitively select incense according to their emotional state rather than engaging with the packaging merely as a decorative container.
Tomhasan & Pacadh: Width 160 mm × Depth 40 mm × Height 70 mm
Tagaichean: Incense packaging, Year of the Horse, Chinese zodiac, Five Elements, Daoist talisman
Teicneòlas Cinneasachaidh: The packaging employs uncoated paperboard soy based inks and restrained hot stamping to emphasize the seal script visual while ensuring recyclability. Constructed through die cutting and folding the design utilizes a molded pulp inner tray instead of plastic. The graphic system is developed by vectorizing strokes from seal script and Daoist talismanic lines refined through rigorous prototyping and color calibration.
Dùbhlan Dealbhaidh: The primary challenge lies in translating specific cultural elements like seal script the Five Elements and Daoist motifs into a contemporary global packaging language avoiding stereotypical Oriental imagery. Research balanced historical literature with youth aesthetic preferences selecting motifs that convey cultural depth without religious misinterpretation. Execution complexity arose from controlling fine lines on uncoated paper using soy based inks. Multiple proof iterations ensured both environmental sustainability and visual precision.
Rannsachadh: This qualitative design study seeks to reintegrate traditional incense and Daoist culture into the daily lives of younger audiences. The research methodology synthesized literature reviews on Five Elements symbolism with competitive market analysis. Interviews and user testing with participants aged 20 to 35 investigated specific habits and aesthetic preferences. Findings revealed that minimalist narrative driven and emotionally expressive designs are preferred for gifting purposes. These insights directly informed decisions regarding the final form color system and copywriting strategy.
Brosnachadh: Inspired by Chinese incense culture this project celebrates the 2026 Year of the Horse through the Five Elements. The design condenses Eastern philosophy into packaging by blending the seal script horse character with Daoist talismans and smoke patterns. Hidden curves subtly form the number 2026. The color system follows the generative cycle of Metal Water Wood Fire and Earth. This chromatic logic connects five variants inviting users to select a fragrance and an auspicious intention for the day.
Faid a' Phròiseict: The project started in May 2025 in Beijing China and finished in November 2025.
Sruth Obrachaidh: Users may first align the five individual boxes side by side to assemble a complete image of a galloping horse, and then select the incense corresponding to a particular color and Five Elements attribute according to their current mood or usage scenario. The packaging is opened by pulling out an inner tray, through which the incense and its associated blessing message are revealed simultaneously. This deliberately slowed opening action creates a brief "pre-ritual" moment before the act of lighting the incense.
After use, the outer boxes can be retained as modular desktop storage units or framed as decorative panels, allowing the packaging to continue functioning beyond a single-use context. In this way, the interaction extends beyond one-time consumption and encourages sustained engagement with the product and its cultural narrative.
Peutantan: Bingran Zhao
Creideasan Dhealbhan: Image #1：Bingran Zhao
Image #2：Jiuxiao Cui
Image #3：Zhou