Unheardible Branndadh Farpais Ciùil le Bloom GmbH Nürnberg

Tha Unheardible Branndadh Farpais Ciùil le Bloom GmbH Nürnberg na bhuannaiche air leth urramach anns an fharpais chliùitich 2026 Duais Airgid A' Design Award ann an Roinn Farpais Dealbhadh Sanasachd, Margaidheachd agus Conaltraidh.

AirgeadSanasachd· 2026

Unheardible Branndadh Farpais Ciùil

le Bloom GmbH Nürnberg

Neach-ceannach: D-Bue Wettbewerb

Buannaiche Duais Airgid A' Design Award ann an Roinn Sanasachd

21,575

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #173864

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Unheardible Branndadh Farpais Ciùil

'S e seòrsa sònraichte de dh'fharpais ciùil a th' ann an D-bue: gach dà bhliadhna, bidh oileanaich thaghte bho acadamaidhean ciùil na Gearmailt a' taisbeanadh am beachdan ealanta fa leth ann an sreath de chuirmean-ciùil. Tha Bloom air bun-bheachd conaltraidh gnàthaichte a leasachadh airson an fhòrmait shònraichte seo. Tha am fòcas air ìomhaigheag fuaim dhinimigeach a chaidh a chruthachadh bho lèirsinneachadh fuaim 3D. Tha e a' gabhail cluas an duine mar thoiseach tòiseachaidh agus ga chumadh fhèin a rèir an t-suaicheantais fuaim a chaidh a leasachadh airson na farpais mar shamhla air an fheadhainn dheuchainneach, air na tha gun chluinntinn. Tha an nuadh-fhacal Unheardible a' cur ris an lèirsinn agus a' dèanamh cinnteach à faicsinneachd agus so-aithneachadh.

An Aithneachadh

Mu dheidhinn Duais Airgid A' Design Award

Tha Unheardible Branndadh Farpais Ciùil air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Unheardible Branndadh Farpais Ciùil na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Unheardible Branndadh Farpais Ciùil na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: D-bue is a music competition of the future: every two years, selected students from German music academies present their artistic visions in concerts.Bloom developed a pioneering communication concept. Central to the design is a dynamic sound sculpture, created using 3D sound visualization. Originating from the human ear and shaped by a custom sound logo, it symbolizes the unheard. The neologism - Unheardible - complements the key visual, ensuring strong visibility and recognition across all media.
Tomhasan & Pacadh: 3D animations for website, digital media and social media, campaign motif for digital campaign, OoH media, and advertisements in event magazines. Publications in the form of an event magazine and program booklets for the individual events. Posts and digital ads in the run-up to and aftermath of the competition, participants, jury and concerts.
Tagaichean: 3D sound visualization, Audio-synced animation, Sound sculpture, Visual identity, Music competition, Event communication, integrated communication concept, Out-of-home advertising, Social media campaign
Teicneòlas Cinneasachaidh: The central key visual is an audio-synced animation based on a specially developed sound logo. In 3D software, the model of a human ear was modeled along this sound data as a dynamic sculpture. The final teaser animation was then created in specialized animation software. In this way, the acoustic experience was precisely translated into a visual form.
Dùbhlan Dealbhaidh: The biggest challenge was to do justice to the creative force and stylistic diversity of the participants with just one key visual and a holistic communication framework. This one image had to convey the visionary, the unheard of of the competition, communicate at eye level - and at the same time act as an identity-forming umbrella both internally and externally and arouse the interest of the public.
Brosnachadh: The aim was to make D-bue visible and audible to the public and participants alike as an innovative music competition in order to generate attention, boost ticket sales and visualize the cultural claim. Bloom developed a communication concept based on the event's sound logo and translated it into a striking visual. The ear as a dynamic sound sculpture communicates the core promise: an unheard musical experience. The result is a clear and unmistakable visual language that reflects the diversity and creative energy.
Faid a' Phròiseict: From February 2024, the D-bue communication concept became visible step by step: venues, organizing team and jury were presented, followed in March by the ensembles with their visionary projects. Interviews and background reports made the anticipation tangible. From the end of March: ticket sales and insights into the contributions. In May, the campaign reached the public space. From May 28 to June 1, the concerts could then be experienced live - digitally accompanied until the award ceremony.
Sruth Obrachaidh: The communication concept makes the competition visible, accompanies it for months, provides information, arouses curiosity and increases anticipation. It brings audiences and artists together online, in public spaces and on site. It explains the process, introduces participants, provides orientation at the concerts and gives the competition a strong, recognizable face - from the kick-off to the award ceremony.
Buill na Sgioba: Project Manager Client: Phillip Gaiser
In House Design Client: Melissa Porzner
Senior Project Manger: Eva-Maria Engelbrecht
Project Manager: Bruna Soares
Junior Account Manager: Lilly Molau
Creativ Director: Stefan Maier-Wimmer
Senior Art Director: Sebastian Hudl
3D Animation & Grafic Design: Jana Himmel
Animation & Grafic Design: Nico Boike
Dtp: Elisa Jones
Text: Benjamin Jungert