Guijiu 20 Pacadh Deochan-làidir le Liandong Zhang and Xueqian Zhang

Tha Guijiu 20 Pacadh Deochan-làidir le Liandong Zhang and Xueqian Zhang na bhuannaiche air leth urramach anns an fharpais chliùitich 2025 Duais Òir A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

ÒrPacadh· 2025

Guijiu 20 Pacadh Deochan-làidir

le Liandong Zhang and Xueqian Zhang

Neach-ceannach: Guizhou Guijiu Group Co., Ltd

Buannaiche Duais Òir A' Design Award ann an Roinn Pacadh

137,586

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #170686

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Guijiu 20 Pacadh Deochan-làidir

'S e pacadh airson deoch-làidir baijiu Sìneach a th' ann an Guijiu 20. Tha am botal a' cur còmhla mullach cruinn agus bodhaig cheàrnagach, cruth a tha ceangailte ri beachdan traidiseanta mu cho-sheirm. Tha pàtrain rilif de dhealain-dè, phoenixean, eòin agus iasg air an tarraing bho motifean traidiseanta nam buidhnean cinnidheach ann an Guizhou, Sìona. Tha loidhnichean fàinneachan bliadhnail agus loidhnichean bharraidean a' toirt iomradh air aibidheachd agus air cruth-tìre na sgìre. Tha am botal air a dhèanamh de ghlainne le follaiseachd àrd le ceap meatailteach, agus tha làimhseachadh uachdair a' toirt inneach coltach ri criadhadaireachd don ghlainne aig cosgais nas ìsle. Tha a' bhodhaig cheàrnagach cuideachd a' leasachadh a' ghrèim.

An Aithneachadh

Mu dheidhinn Duais Òir A' Design Award

Tha Guijiu 20 Pacadh Deochan-làidir air Duais Òir A' Design Award a bhuannachadh, aithneachadh anabarrach urramach a bheirear do dhealbhaidhean den chiad ìre, mìorbhaileach agus sònraichte. Tha buannaichean Òir nan cruthachaidhean anabarrach ùr-ghnàthach, làn lèirsinn agus drùidhteach a nochdas gèinidh, gliocas agus comas an luchd-dealbhaidh. Thathar an dùil gum bi Guijiu 20 Pacadh Deochan-làidir na innleachd a gheibh moladh mòr, a stèidhicheas gluasadan agus mòr-chuimhneachain a bheir luach nach fhacas riamh roimhe. Tha an dealbhadh seo a bhuannaich Duais Òir A' Design Award na phròiseact sònraichte, urramach a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais gu mòr. Bidh Guijiu 20 Pacadh Deochan-làidir a' cruthachadh faireachdainnean làidir miann, a' dùsgadh dealas, a' brosnachadh cruthachalachd agus a' glacadh sinn.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Adopting the bottle shape of heaven round and earth square, it creates a unique visual identity. The combination of the annual rings and the lines of local terraces to express the concept of vintage and regional cultural characteristics, and highlights the brand's quality connotation of nobility, scarcity and excellence. The bottle pattern adopts the traditional patterns of local ethnic minorities, which not only shows the modern design aesthetics, but also conveys the deep humanistic emotions.
Tomhasan & Pacadh: box：140*110*275mm
bottle：115*62*223mm
Tagaichean: Soft Jiang-flavour Chinese spirits, Real vintage, Guijiu 20
Teicneòlas Cinneasachaidh: Combined with traditional totems and modern craftsmanship, it reflects a dual pursuit of quality and culture by the brand. The bottle is made of high-transparency glass with a metallic cap, highlighting the high-end texture. The pattern of the bottle is composed of butterflies, phoenixes, birds, fish and other auspicious totems, which are shown in three-dimensional relief, symbolizing good luck and prosperity, and a year's supply of surplus. The label design integrates Guizhou's national landscape culture, with multi-colored blocks to show the regional characteristics, and integrates the brand's genes to convey the unique positioning of soft jiang-flavour. The square and round shape of the bottle symbolizes harmony and perfection, while the annual ring element highlights the sense of vintage, reinforcing the value attributes of the product as an aged liquor.
Dùbhlan Dealbhaidh: The first challenge is that the similar products of this brand choose traditional shape of cylindrical bottles for older products, which has become a representative in consumers' mind, and blue is also a color rarely used for similar liquor products, so it is a challenge to establish a new product image against the traditional market and consumer cognition. The second challenge is the use of the bottle material, through a breakthrough technology of surface treatment to make the glass bottle with ceramic noble texture, and greatly reduces the cost of the bottle.
Rannsachadh: In the Chinese baijiu market, jiang-flavour Chinese spirits products usually adopt cylinder-shaped bottles and brown color tones for market acceptance. The question is how to break the prejudice against traditional products and better convey the region and folk culture of the region.
Brosnachadh: Motivated by the unique human spirit and natural landscape of Guizhou, China. Through refining the traditional patterns and natural symbols of local ethnic minorities. It creates a baijiu product with brand characteristics and deep integration of local culture. It adopts the annual rings and the lines of local terraces to express the concept of vintage and regional cultural characteristics clearly.
Faid a' Phròiseict: The project launched in February 2021 and release to market in June 2024
Sruth Obrachaidh: Helping consumers find the ideal product was the key challenge in this project. The unique square shape of the bottle gives consumers a sense of grip that is unlike any other product of its kind, while the distinctive color and shape also make it easy for consumers to identify and pick up the product.
Buill na Sgioba: Liandong Zhang
Xueqian Zhang
Ru Li
Dongyan Ruan
Yunlei Zhou
Creideasan Dhealbhan: Guizhou Guijiu Group Co., Ltd