Daity Reòiteag Torthail le Mohsen Koofiani

Tha Daity Reòiteag Torthail le Mohsen Koofiani na bhuannaiche air leth urramach anns an fharpais chliùitich 2025 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

UmhaPacadh· 2025

Daity Reòiteag Torthail

le Mohsen Koofiani

Neach-ceannach: Zarrin Ghazal Co. - DAITY Ice cream

Buannaiche Duais Umha A' Design Award ann an Roinn Pacadh

13,599

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #170509

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Daity Reòiteag Torthail

Tha an dealbhadh air a chruthachadh ann an stoidhle ealain-phop ùr-nodha agus beothail. Tha cleachdadh dhathan geur a tha air am brosnachadh leis an t-samhradh, còmhla ri clò-sgrìobhadh mòr so-leughaidh, na phrìomh fheart den dealbhadh seo, a' dèanamh cinnteach gun tèid fiosrachadh a lìbhrigeadh gu luath don luchd-èisteachd. Tha na dathan a chaidh a thaghadh stèidhichte air blastan nan toraidhean, a' cruthachadh tarraing lèirsinneach do chloinn, mothachadh spòrs do dheugairean, agus a' cur an cèill càileachd agus slàinte do dh'inbhich.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Daity Reòiteag Torthail air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Daity Reòiteag Torthail na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Daity Reòiteag Torthail a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: This colorful, purposeful packaging targets young people, kids, and families. Blueberry evokes freshness, blackberry luxury, orange energy, and mixed fruits variety. Its clear text and colors offer a summery, enjoyable vibe, building trust. Blending pop art and modern design, it features bright colors, playful fonts, and fruity images for a cheerful, youth-friendly look. Simple yet striking, it balances appeal and info, standing out on shelves to draw in buyers with fun, freshness, and quality.
Tomhasan & Pacadh: Matt flow Pack with shinig mask.
Width 210mm, Depth 20mm, Height 65mm
Tagaichean: Ice cream, Flow pack, Water ice, Daity ice cream, Sorbet, fruity water ice, Pop art
Teicneòlas Cinneasachaidh: In this packaging, the designer has created a playful, large, and energetic font with a glossy or metallic finish, fostering a fun interaction, especially for children and teenagers. The design leverages the primary colors of fruits to align with the product's main objective, while the influence of pop art and modern graphic design is clearly evident and well-executed in this creation.
Dùbhlan Dealbhaidh: Diverse tastes across different markets, simultaneously appealing to children, teenagers, and parents, intense competition in the ice pop market, predicting consumer reactions, and capturing attention in a crowded environment these challenges have not only contributed to improving the product but have also resulted in a packaging design that is both aesthetically pleasing and purposeful. This has led to a balance between creativity and functionality.
Rannsachadh: Extensive research on the market, psychological, behavioral, cultural, flavor-visual, branding, and retail underpins this packaging design. Combining quantitative data (sales, surveys) and qualitative insights (focus groups, observations), the designer crafted an appealing, audience-aligned product. The emphasis on colors, imagery, and psychology reflects deep precision. The result: effective, engaging packaging that strengthens brand identity.
Brosnachadh: The designer of this packaging drew inspiration from the pop art style, modern art, and posters of the 60s and 70s to evoke a sense of fun, freshness, and enjoyment. The designer aimed to establish a direct connection to the summer season by using the primary colors of fruits, bringing the design closer to the product's core essence. This approach not only generates energy, vitality, and confidence in the product's quality but also conveys the design's inspirations drawn from nature.
Faid a' Phròiseict: The project started in September 2024 and finished in February 2025 in Shiraz, Iran.
Sruth Obrachaidh: This packaging engages its audience on multiple levels: visually, with striking colors and imagery; emotionally, by sparking joy and freshness; practically, by standing out among competitors; and cognitively, by tying flavors to the design. Its goal is to grab attention fast, create a positive vibe, and drive purchases, especially among youth, kids, and families. The smart design showcases the designer's keen insight into consumer needs and behaviors.
Creideasan Dhealbhan: Creator and design Mohsen Koofiani