Pass Train Pacáiste Bronntanais Guí le Jiwon Jung

Tha Pass Train Pacáiste Bronntanais Guí le Jiwon Jung na bhuannaiche air leth urramach anns an fharpais chliùitich 2025 Duais Iarainn A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

IarannPacadh· 2025

Pass Train Pacáiste Bronntanais Guí

le Jiwon Jung

Neach-ceannach: Hongik University

Buannaiche Duais Iarainn A' Design Award ann an Roinn Pacadh

12,037

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #167598

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Pass Train Pacáiste Bronntanais Guí

Is dearadh pacáistithe struchtúrach é Pass Train, spreagtha ag traenacha, a léiríonn buanseasmhacht agus móiminteam chun tosaigh. Tá simléar ardaithe ag an bPacáiste Locomotive (An Pacáiste Sínithe), ag cur tiomána agus uaillmhianta in iúl. Leathnaíonn an Pacáiste Cairr Paisinéirí téama an traein, ag cur ritim agus leanúnachais leis. Marcálann an Pacáiste Téarma, i ndubh, an ceann scríbe deiridh agus an sprioc bainte amach. Comhlánaíonn an Pacáiste Sínithe Dhá Stór an tacar mar bhosca préimhe a cheiliúrann an rath. Le chéile, cruthaíonn na comhpháirteanna seo eispéireas bronntanais scéalaíochta a léiríonn an turas agus an éacht araon.

An Aithneachadh

Mu dheidhinn Duais Iarainn A' Design Award

Tha Pass Train Pacáiste Bronntanais Guí air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Pass Train Pacáiste Bronntanais Guí na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Pass Train Pacáiste Bronntanais Guí airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Pass Train incorporates train-inspired structural packaging, symbolizing perseverance. The Locomotive Package (Signature Package) represents momentum toward success, featuring an elevated chimney design to emphasize progress. The Passenger Train Package extends the train concept, while the Terminal Package (black) marks the final destination. The Two-Story Signature Package serves as a premium gift box, completing this unique storytelling-based design.
Tomhasan & Pacadh: Signature Locomotive Package: 52mm × 148mm × 75mm
Passenger Train Package: 52mm × 148mm × 52mm
Cube Package: 105mm × 105mm × 85mm
Terminal Package: 77mm × 160mm × 120mm
Two-Story Signature Package: 77mm × 160mm × 158mm
Tagaichean: Pass Train, chapssaltteok, success gift, train inspired packaging, symbolic design, motivational branding, interactive package, cultural tradition, packaging design, exam encouragement
Teicneòlas Cinneasachaidh: The Pass Train package is made using eco-friendly paper materials, ensuring sustainability and durability. The 'die cut' process precisely shapes the locomotive chimney, reinforcing its identity. Double-layered reinforced paperboard enhances structure while keeping it lightweight. Offset printing with matte and gloss finishes highlights the four color variations, and the Terminal Package features a bold black color to emphasize goal achievement.
Dùbhlan Dealbhaidh: The key challenge was integrating the symbolic meaning of chapssaltteok with the structural characteristics of a train while ensuring functionality and durability. The elevated chimney required multiple prototypes to maintain its form and stability. Additionally, balancing cost-effective production with a premium gifting experience was crucial. The final design successfully blends cultural meaning, storytelling, and structural innovation.
Rannsachadh: This project explores symbolic packaging that enhances the gifting experience. Research included market analysis of success-wishing gifts, cultural significance of chapssaltteok, and packaging design trends. Surveys with students and gift buyers provided insights into emotional engagement. The result is a package that combines cultural tradition with an interactive storytelling concept, reinforcing goal achievement and encouragement through design.
Brosnachadh: In Korea, chapssaltteok (glutinous rice cake) is a traditional good-luck gift, symbolizing the hope of “sticking” to one’s desired university or goal. Inspired by this, Pass Train reinterprets the tradition using the structure and symbolism of a train. Just as a train steadily moves forward, students advance toward their dreams. This package transforms a simple good-luck gift into a symbolic journey of encouragement, delivering heartfelt wishes for success.
Faid a' Phròiseict: The project started in Seoul in March 2024 and was completed in Seoul in October 2024.
Sruth Obrachaidh: The Pass Train package offers an immersive unboxing experience that symbolizes the journey toward success. The Pass Train Ticket marks the departure, leading to the Locomotive Package at the front, setting the stage for progress. The Passenger Car Package extends the journey, while the Cube Package allows for easy single-serving consumption. The Terminal Package represents reaching the final goal, and the Two-Story Signature Package serves as a premium set, enhancing the gifting experience.
Peutantan: This work is all original images not copyrighted.
Buill na Sgioba: Design Director : Jiwon Jung
Creideasan Dhealbhan: This work is all original images not copyrighted.