TopolinoWorld Iomairt Cur air Bhog Toraidh le Digital Panorama

Tha TopolinoWorld Iomairt Cur air Bhog Toraidh le Digital Panorama na bhuannaiche air leth urramach anns an fharpais chliùitich 2025 Duais Òir A' Design Award ann an Roinn Farpais Dealbhadh Sanasachd, Margaidheachd agus Conaltraidh.

ÒrSanasachd· 2025

TopolinoWorld Iomairt Cur air Bhog Toraidh

le Digital Panorama

Neach-ceannach: FIAT Turkiye

Buannaiche Duais Òir A' Design Award ann an Roinn Sanasachd

93,512

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #166839

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn TopolinoWorld Iomairt Cur air Bhog Toraidh

'S e iomairt lèirsinneach air a cruthachadh le coimpiutair a th' ann an TopolinoWorld, a chaidh a dhèanamh airson cur air bhog an Fiat Topolino. Tha an iomairt a' taisbeanadh sreath de sheallaidhean beaga beothaichte, agus tha gach sealladh a' cur cuideam air aon fheart den charbad, leithid comas ath-lìonaidh, sùbailteachd, meud teann agus dòigh-obrach a tha càirdeil don àrainneachd. Tha na seallaidhean beaga air an dealbhadh mar àrainneachdan coltach ri dèideagan, gus am fan na feartan spòrsail agus furasta an tuigsinn. Chleachd an riochdachadh modaladh modh-obrachail, taisbeanadh fìor-ùine, lorgadh-ghathan agus samhladh aig sgèile 1:10 ann an dùmhlachd 4K.

An Aithneachadh

Mu dheidhinn Duais Òir A' Design Award

Tha TopolinoWorld Iomairt Cur air Bhog Toraidh air Duais Òir A' Design Award a bhuannachadh, aithneachadh anabarrach urramach a bheirear do dhealbhaidhean den chiad ìre, mìorbhaileach agus sònraichte. Tha buannaichean Òir nan cruthachaidhean anabarrach ùr-ghnàthach, làn lèirsinn agus drùidhteach a nochdas gèinidh, gliocas agus comas an luchd-dealbhaidh. Thathar an dùil gum bi TopolinoWorld Iomairt Cur air Bhog Toraidh na innleachd a gheibh moladh mòr, a stèidhicheas gluasadan agus mòr-chuimhneachain a bheir luach nach fhacas riamh roimhe. Tha an dealbhadh seo a bhuannaich Duais Òir A' Design Award na phròiseact sònraichte, urramach a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais gu mòr. Bidh TopolinoWorld Iomairt Cur air Bhog Toraidh a' cruthachadh faireachdainnean làidir miann, a' dùsgadh dealas, a' brosnachadh cruthachalachd agus a' glacadh sinn.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Inspired by the functional, compact and fun spirit of the Fiat Topolino, we designed a creative visual world called ‘Topolino World’ using CGI techniques, where every feature - rechargeability, agility, compact design and eco-friendly approach - came to life in dynamic and fun miniature worlds. By telling each feature with special visuals and videos in this unique CGI universe, we reinforced the brand's story with an impressive and rich visual narrative.
Tomhasan & Pacadh: Topolino World was created using CGI techniques with a 1:10 scale simulation to maintain real-world proportions. The project was developed in 4K resolution with physically based rendering for material accuracy. Ray tracing was used for realistic lighting and reflections, and animations followed a 60 FPS pipeline. Polygon reduction and procedural modeling ensured smooth digital platform performance.
Tagaichean: CGI storytelling, miniature world, Fiat Topolino, digital brand experience, immersive design, real-time rendering, motion design, playful aesthetics, photorealistic animation, gamified marketing
Teicneòlas Cinneasachaidh: Topolino World was created using procedural modeling, real-time rendering, and physically based rendering to ensure high visual fidelity. Ray tracing was used for accurate light interactions, while motion blur and depth of field effects enhanced realism. The project followed a 1:10 scale simulation, optimizing polygon count for seamless animation. Using Blender, Cinema 4D, and Unreal Engine, we achieved a dynamic, immersive, and highly shareable digital experience.
Dùbhlan Dealbhaidh: The biggest challenge was balancing realism and playfulness in a CGI-driven miniature world while ensuring Fiat Topolino’s features remained clear. Maintaining scale accuracy and creating believable animations required extensive testing. Technological constraints, such as rendering efficiency and polygon optimization, were overcome using real-time rendering. The shift toward digital marketing influenced the design, ensuring it remained engaging, shareable, and innovative.
Rannsachadh: This project utilized design-driven research to explore how CGI storytelling enhances brand engagement. We analyzed successful digital campaigns and conducted focus groups to assess emotional impact. Using Blender, Cinema 4D, and Unreal Engine, we crafted an immersive, miniature world. Results showed higher engagement and recall, proving CGI's power in marketing. This approach boosts brand perception, shareability, and emotional connection in digital spaces.
Brosnachadh: While creating Topolino World, we were inspired by Fiat Topolino's fun and life-enhancing design. Thinking of it as a giant toy, we developed a creative approach that blends the themes of play and discovery. By animating every feature of the product in a miniature world, we emphasised the fun and dynamic aspects of Topolino. Thus, we offered viewers a digital experience that is both enjoyable and memorable.
Faid a' Phròiseict: The Topolino World project started in January 2024 in Istanbul, Turkey, and was completed in April 2024. The project was officially published on September 19, 2024, and presented across various digital platforms. Developed as a CGI-based visual universe, it utilized advanced rendering and animation techniques to effectively showcase the key features of the Fiat Topolino in an engaging and visually immersive manner.
Sruth Obrachaidh: Topolino World is a playful digital universe where the Fiat Topolino’s key features "compact size, agility, and eco-friendliness" come to life in miniature, animated scenes. Each scene is designed like a toy-like world, making the product feel fun, accessible, and dynamic. By blending seamless animations and rich visuals, we create an engaging experience that makes Fiat Topolino’s advantages easy to understand, memorable, and shareable on digital platforms.
Buill na Sgioba: Creative Director Erkan Kaya
Creative Director İlker Daglı
Account Supervisor Merve Yazıcı
CGI Artist Umut Ucar
CGI Artist Enes Yurdakul