West Lake Beer Pacaigeadh Leanna le China Resources Snow Breweries

Tha West Lake Beer Pacaigeadh Leanna le China Resources Snow Breweries na bhuannaiche air leth urramach anns an fharpais chliùitich 2025 Duais Airgid A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

AirgeadPacadh· 2025

West Lake Beer Pacaigeadh Leanna

le China Resources Snow Breweries

Neach-ceannach: China Resources Snow Breweries

Buannaiche Duais Airgid A' Design Award ann an Roinn Pacadh

29,476

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #163374

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn West Lake Beer Pacaigeadh Leanna

'S e dealbhadh pacaigidh airson leann botail a th' ann an West Lake Beer. Tha an dealbhadh a' tarraing air seallaidhean Loch an Iar ann an Hangzhou, a' mìneachadh na Drochaid Bhriste agus nan Trì Lòin a' Sgàthanachadh na Gealaich mar shamhlaidhean lèirsinneach eas-chruthach. Tha an clò-ghrafachd a' cothlamadh sgriobt seula ri stoidhle peann-sgrìobhaidh Sliochd Rìoghail Song. Tha am bogsa a-muigh air a chrìochnachadh le stampadh òir agus film neo-loinnreach airson càileachd suathaidh mìn. Tha am botal air a dhèanamh de ghlainne uaine àrd-chàileachd, a tha a' cuingealachadh solas ultra-bhìolait agus a' cuideachadh le blas an leanna a ghlèidheadh. Tha tùir chloiche a chithear air a' bhotal a' comharrachadh neart gach blais.

An Aithneachadh

Mu dheidhinn Duais Airgid A' Design Award

Tha West Lake Beer Pacaigeadh Leanna air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi West Lake Beer Pacaigeadh Leanna na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha West Lake Beer Pacaigeadh Leanna na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: The packaging design of West Lake Beer incorporates cultural symbols and aesthetic features of West Lake, artistically interpreting elements such as Broken Bridge and Three Ponds Mirroring the Moon. It further blends typography and font design of Chinese aesthetics to create a packaging image that exudes classical flavour while maintaining a modern feeling. This design allows consumers not only to savour the beer but also to experience the charm of West Lake and its cultural significance.
Tomhasan & Pacadh: product dimensions, 64.5 mm x 64.5 mm x 250 mm
Tagaichean: Beer packaging, West Lake iconic elements, Seal script font, Song Dynasty calligraphy typography, Eastern aesthetics
Teicneòlas Cinneasachaidh: The exterior box is crafted with a gold stamping process, enhancing its visual appeal and offering consumers a unique tactile experience.
The bottle is constructed from high quality green glass, providing excellent optical protection that minimizes the potential for UV light to interact with beer compounds and cause odors or oxidation, preserving the freshness and flavor profile of the beer.
Dùbhlan Dealbhaidh: The challenge is capturing the cultural essence of West Lake. The West Lake Beer font mimics the graceful arch of the Broken Bridge, and some strokes resemble the soaring eaves of the mid lake pavilion, integrating West Lake aesthetics and seal script.
The label is inspired by Song Dynasty calligraphy, from right to left, with a negative silhouette of Three Ponds Mirroring the Moon. Consumers can feel the profound Chinese aesthetics and the ethereal beauty of West Lake while enjoying the beer.
Rannsachadh: Through extensive research and excavation of West Lake culture, the design team has effectively translated the natural beauty and humanistic landscape of West Lake into visual elements incorporated into the beer packaging design. This process not only elevates the cultural and artistic value of the product but also serves as a valuable reference for the modernization and evolution of traditional beer brands.
Brosnachadh: Inspired by the renowned natural and cultural landscape, West Lake in Hangzhou, the design elevates the cultural added value of the beer through the utilization of colors, patterns, and materials. The design team selected the West Lake sceneries, the Broken Bridge and Three Ponds Mirroring the Moon, and interpreted them into visual symbols abstractly and artistically. They were blended into every facet of the packaging, making it a medium for expressing the cultural connotation of West Lake.
Faid a' Phròiseict: The project was designed and developed in December 2022 in Beijing.
Sruth Obrachaidh: The Three Ponds Mirroring the Moon stone towers are designed to represent the varying intensities of the beer flavors on the bottle. This visual arrangement enhances the sensory exploration of taste and promotes social interaction among consumers during the savoring. The outer box is made of matte film with great texture, which offers a delicate tactile experience with jade like warmness and smoothness, further reflecting the cultural richness and high quality of the West Lake Beer brand.
Buill na Sgioba: Qiguang Li, Celine Zhou, Xiaowei He