Pepsi Big Football Event LTO Pacadh Dibhe le PepsiCo Design and Innovation

Tha Pepsi Big Football Event LTO Pacadh Dibhe le PepsiCo Design and Innovation na bhuannaiche air leth urramach anns an fharpais chliùitich 2024 Duais Airgid A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

AirgeadPacadh· 2024

Pepsi Big Football Event LTO Pacadh Dibhe

le PepsiCo Design and Innovation

Neach-ceannach: PepsiCo

Buannaiche Duais Airgid A' Design Award ann an Roinn Pacadh

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Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #159649

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Pepsi Big Football Event LTO Pacadh Dibhe

'S e dealbhadh pacaidh dibhe airson tairgse ùine-cuibhrichte a th' ann am Pepsi Big Football Event LTO, a chaidh a chruthachadh airson prìomh fharpais ball-coise a chaidh a chumail ann an Catar ann an 2022. Tha am pacadh a' sealltainn dhealbhan de luchd-leantainn ball-coise fìor de dhiofar nàiseantachdan, a' glacadh an aoibhneis dhian a thathar a' faireachdainn rè geama. Chaidh criathragan peanta a chur air na h-ìomhaighean gus cuimhne a thoirt air cleachdadh peantadh aodainn am measg luchd-taic agus gus coltas ealanta a thoirt seachad. Tha prìomh ìomhaighean agus beòthachaidhean co-fhreagarrach a' leudachadh an aon chànain ghrafaigich. 'S e an rùn a th' ann am brand a cheangal ri luchd-leantainn ball-coise ionadail rè an tachartais.

An Aithneachadh

Mu dheidhinn Duais Airgid A' Design Award

Tha Pepsi Big Football Event LTO Pacadh Dibhe air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Pepsi Big Football Event LTO Pacadh Dibhe na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Pepsi Big Football Event LTO Pacadh Dibhe na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Wherever there is football, there is Pepsi. The brand wanted to celebrate the “Big Football Event (BFE)” in 2022 i in Qatar - the first time ever hosted by an Arab country - with an unexpected Pepsi twist. The brand wasn’t an official sponsor, but still wanted to make its presence known for this landmark event, and so it required a creative strategy to design limited time offer (LTO) packaging, key visuals, and animations that would capture all the excitement of local football fans.
Brosnachadh: The Design Team opted to feature football fans themselves on pack, depicting the intense joy felt throughout a match and their insatiable thirst to see their team win. Beginning by shooting photographs of real talents with different nationalities, the Design Team then applied paint filters to nod to the practice of fans face-painting during a match, as well as to give the images an overall artistic look and feel.

Leugh am Brath Naidheachd

Pàighte