Green Field Watchmen Pacadh Rìs le Peng Guozhi

Tha Green Field Watchmen Pacadh Rìs le Peng Guozhi na bhuannaiche air leth urramach anns an fharpais chliùitich 2024 Duais Airgid A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

AirgeadPacadh· 2024

Green Field Watchmen Pacadh Rìs

le Peng Guozhi

Neach-ceannach: Peng Guozhi Strategic Packaging Studio

Buannaiche Duais Airgid A' Design Award ann an Roinn Pacadh

32,924

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #159138

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Green Field Watchmen Pacadh Rìs

Tha dealbhadh a' phacaidh airson an t-sreath seo de rìs eag-eòlasach cuideachd stèidhichte air lèirsinnean ro-innleachdail domhainn. Le leasachadh luath eaconamaidh Shìona, tha luchd-cleachdaidh ann an Sìona a' cur prìomhachas air sàbhailteachd agus blas nuair a bhios iad a' ceannach rìs. Le bhith a' mothachadh gu bheil suaicheantasan rìs eag-eòlasach gu h-àraidh a' cur cuideam air sàbhailteachd gun a bhith ag aithneachadh luach nas motha na blasachd, thug an sgioba Green Field Watchmen air a' bhrand mar ainm. Tha an sgioba a' cur cuideam air a' mholadh reic gu bheil rìs eag-eòlasach nas blasta, rud a tha air a nochdadh ann an cruthachadh an t-sreath seo.

An Aithneachadh

Mu dheidhinn Duais Airgid A' Design Award

Tha Green Field Watchmen Pacadh Rìs air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Green Field Watchmen Pacadh Rìs na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Green Field Watchmen Pacadh Rìs na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Green Field Watchmen, a brand specializing in ecological rice production. The unique style of our contents, coupled with personalized animal characters, are a rare find in the rice product category.
Tomhasan & Pacadh: Width 245mm xDepth 90mm x Height 340mm
Tagaichean: Grain, Ecological Rice, Rice Packaging, Bag, Packaging Design
Teicneòlas Cinneasachaidh: The boxes are printed on recycled paper and bonded to corrugated paper. The handle is also made of paper
Dùbhlan Dealbhaidh: Problem：it's hard to convince customers of the authenticity of rice that claims to be original ecology.
Insight ：people have a natural affection for animals. With the appearance of wild animals, they can feel that the environment is original ecology.
Challenge ：how to let customers notice our products at first glance.
Measures：wild animals that are unique to the country of origin are used as prototype to do personification creation where both animals and human are the guardians of the green land, guarding the origianl ecology environment and protecting the products of original ecology.
Peculiarity：Among various kinds of rice, the gaze from guardians make the products stand out.
Rannsachadh: In various cities across China, we visited numerous consumers to understand their perspectives on rice and listen to their consumption needs. Simultaneously, we extensively researched the planting history, ecological environment, cultivation methods, breeding and selection, processing, and transportation processes in the rice's places of origin. To ensure our packaging design stands out in the market, we studied almost all rice packaging available in China and experienced various rice products, ultimately giving birth to the creative inspiration for this series.
Brosnachadh: The packaging takes inspiration from wildlife in the place of origin-roe deer, red-crowned crane, manchurian tiger, scaly-sided merganser and sable, which are vividly personified in design.Watching the green field, the brand name mirrors human's addiction to nature and conveys ecological nature of product growing environment.Make the brand name "GREEN FIELD WATCHMEN" impress and deliver brand position as a ecological brand.
Faid a' Phròiseict: October 2023,launched in Hangzhou, China.
Sruth Obrachaidh: The unique style of our contents,This distinctive approach fosters a strong connection with consumers, making our product stand out and effortlessly capturing attention in any setting. This not only resonates with consumers but also opens up additional avenues for sales opportunities.
Buill na Sgioba: Peng GuoZhi