Yihe Dim Sum Dealbhadh Pacaidh le Ye Zhang

Tha Yihe Dim Sum Dealbhadh Pacaidh le Ye Zhang na bhuannaiche air leth urramach anns an fharpais chliùitich 2024 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

UmhaPacadh· 2024

Yihe Dim Sum Dealbhadh Pacaidh

le Ye Zhang

Neach-ceannach: Beijing Jiaotong University

Buannaiche Duais Umha A' Design Award ann an Roinn Pacadh

16,431

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #159111

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Yihe Dim Sum Dealbhadh Pacaidh

Is e Yihe Dim Sum dealbhadh pacaidh airson branda pastraidh ann an stoidhle Beijing a thathar a' reic aig an Lùchairt Samhraidh. Tha am bogsa a-muigh a' tomhas 230 le 230 le 60 millimeatair agus tha e a' cumail ceithir bogsaichean nas lugha de 110 le 110 le 45 millimeatair. Tha ceithir làraichean ainmeil den Lùchairt Samhraidh air an dealbhachadh gus na ceithir blasan pastraidh a riochdachadh. Tha na dealbhan a' ceangal ailtireachd traidiseanta Shìneach ri stoidhle ealain pop agus eileamaidean colàiste air an toirt bho dhealbhan traidiseanta. Bidh am bogsa a' cleachdadh clò-bhualadh UV, eadar-shreath pàipeir, teacsa taobh umha-dhathte agus oirean gearraidh-bàis airson maireannachd.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Yihe Dim Sum Dealbhadh Pacaidh air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Yihe Dim Sum Dealbhadh Pacaidh na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Yihe Dim Sum Dealbhadh Pacaidh a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: To showcase the essence of the Summer Palace, four of its most iconic sites have been selected to represent the four flavors of the packaging. The illustrations seamlessly blend traditional Chinese architecture with a pop art style, incorporating elements from traditional paintings in collage form. This approach creates a visually impactful impression, setting a new paradigm and trend in traditional Chinese pastry packaging that resonates aesthetically with the younger generation.
Tomhasan & Pacadh: Outer packaging: 230mm× 230mm× 60mm
Inner packaging: 110mm× 110mm× 45mm
Tagaichean: The Summer Palace, pop style, new Chinese style, oriental aesthetics, traditional renewal, packaging design, brand design.
Teicneòlas Cinneasachaidh: The outer packaging box of "The Summer Palace Pastry " adopts UV technology and contains four small boxes. The box uses a special paper interlayer and a sulfuric acid paper compartment, the side text adopts the bronzing printing process, and the edge adopts the die-cutting process to ensure the hardness, durability and aesthetics of the box.
Dùbhlan Dealbhaidh: The biggest challenge in the creative process is how to combine traditional architecture with pastry packaging in a modern style, how to increase the connection between traditional court pastries and young consumers, and at the same time enhance their attention and love for Traditional Chinese architectural culture.
Rannsachadh: Type: Packaging design
Goal: To design a pastry gift box with the traditional cultural characteristics and modern design style of the Summer Palace
Methods: Fieldwork, questionnaire survey, brand research, hand-drawing, design software Ps, Ai were used to create.
Result: The famous buildings of the Summer Palace and the elements in Chinese paintings were combined to create illustrations with national tide style and pop style, which were used as the main visual of pastry packaging, presenting a design with new Chinese and oriental aesthetics.
Results/Impact: At present, this series of products have been listed in the Summer Palace Scenic Area in Beijing, which has received extensive social attention and good social evaluation, injected new cultural innovation vitality into the Summer Palace Scenic Area, and provided new ideas, new paradigms and new trends for traditional Chinese pastry packaging.
Brosnachadh: The Summer Palace has embraced the recent cultural trend of creative cuisine by introducing its Beijing-style pastry brand - YIHE DIM SUM. The brand aims to elevate the products' value and promote them through thoughtful design.
Anticipating 20 million visitors in 2024, the Summer Palace envisions YIHE DIM SUM as a medium through which consumers can not only savor the elegance of the palace pastries but also visually and spiritually connect with the rich cultural heritage they represent.
Faid a' Phròiseict: The project started in Beijing in March 2023, completed in Beijing in December 2023, and was listed in the Summer Palace Scenic Area in Beijing in January 2024.
Sruth Obrachaidh: The product is sold simultaneously in the Summer Palace's offline gift shop and official website, and visitors can also buy it in the park when they visit the Summer Palace, and can be used as a souvenir for their own consumption and gifts for relatives and friends.
Peutantan: This work is all original images not copyrighted.
Buill na Sgioba: Design Director:YeZhang
Art Director:YangMao
Art Director:XingxingLi
Lead Designer:XiaoyiWang
Designer:XiaoyuanQin
Designer:YuzhengLei
Designer:YeLin
Designer:LeSun
Designer:XiaoYuZhou
Creideasan Dhealbhan: This work is all original images not copyrighted.