Tha Aquetha Pacaideachd Sake le Tacto Inc. na bhuannaiche air leth urramach anns an fharpais chliùitich 2024 Duais Airgid A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

AirgeadPacadh· 2024

Aquetha Pacaideachd Sake

le Tacto Inc.

Neach-ceannach: Tacto Inc

Buannaiche Duais Airgid A' Design Award ann an Roinn Pacadh

32,172

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #158293

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Aquetha Pacaideachd Sake

'S e dealbhadh pacaideachd is branndaidh airson sake Iapanach air a bhith air a chur gu aois a th' ann an Aquetha. Tha am botal air a dhèanamh le làimh le neach-ealain glainne agus air a chumadh le feachd na iom-tharraing, a bheir cruinnead nàdarra dha a tha a' cur nar cuimhne dol seachad na h-ùine. Tha an cruth cruinn cuideachd a' cuideachadh le seasmhachd rèidh às dèidh a bhotalachadh. Tha bileagan follaiseach air an dèanamh le clò-bhualadh letterpress bàn gus caractar soilleir na h-aoiseachaidh aig teòthachd-deighe a nochdadh. Tha lag anns a' bhogsa a-muigh shìmplidh eadar am mullach agus a' bhodhaig gus loidhne-tìm na h-aoiseachaidh a chur an cèill. Tha an dealbhadh a' taisbeanadh sake aosta mar obair-ealain seach mar bhathar àbhaisteach.

An Aithneachadh

Mu dheidhinn Duais Airgid A' Design Award

Tha Aquetha Pacaideachd Sake air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Aquetha Pacaideachd Sake na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Aquetha Pacaideachd Sake na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Aged sake is a minor genre among Japanese sake, and the design team needed to re-propose it to the world in a way that is not bound by the traditional context of Japanese sake. Therefore, they created a design to position AQUETHA, which is characterized by ice-temperature aging, as the umbrella for the online gallery “Kitamura Sake Exhibition,'' which views aged sake as works of art, and as the first of the works that will be exhibited and sold there. Based on this concept, they planned and developed bottles that are hand-made by artists, and a website that functions as a gallery. The selection of works for the second and subsequent editions is already underway, as they have been well-received by Western liquor fans and young people who were previously unable to approach aged sake.
Tomhasan & Pacadh: Bottle: width 110mm × depths110mm × height150mm
Package: width135mm × depth135mm × height 165mm
Tagaichean: Packaging, Product Design, Website
Teicneòlas Cinneasachaidh: Bottles and packaging that do not compromise
on every detail as a “artwork”.
Design team commissioned glass artist Yutaro Kijima to create a bottle that is shaped by the force of gravity and has a natural roundness that gives a sense of the passage of time. Furthermore, in order to make the most of the clear impression that is a characteristic of ice-cold aging, they created transparent labels printed using blank letterpress printing.

The outer box has a simple shape to make the flask-shaped bottle look more attractive. they created a dent on the border between the lid and the main body to express the aging timeline, creating a luxurious feel that incorporates the delicate image of the work.

A website that acts more like a gallery than EC site.
On the website, design team aimed to create a gallery-like space where the consumer could "feel" the work rather than "buying" the product. AQUETHA's greatest feature, the delicacy that matures slowly over time, is expressed through white-based visuals and delicate lines. The spacious design creates a clean, simple and sophisticated image.
Dùbhlan Dealbhaidh: Since the Sake bottle is designed to be handcrafted one by one with glasswork craftsman, it was challenging to make them a perfect size and shape to keep the quality of sake among temperature and moisture. Design team and glass artist had tried so many different shape to test wether the bottle keeps the quality of sake in different atmosphere. They ended up using rounded bottle that helps smooth aging of sake after sake is bottled.
Brosnachadh: Design team faced business issue of what can they do to increase the value of aged sake, which is an idle asset in sake breweries across Japan. They found inspiration in paintings, which value of painting varies depending on popularity and the time. The solution was to open an online gallery as a curator to exhibit and sell aged sake, a treasure hidden throughout Japan.
Faid a' Phròiseict: 2months, Tokyo, Japan
Sruth Obrachaidh: This tends to be SDGs project because lots of sake brewery have unsold sake that is asleep for a certain period of time (it is perfectly kept to be aged sake). The design team has branded them as Aged Sake to turn unsold sake into a value for brewery and customer, which ultimately prevented from lots of sake become a waste.
Buill na Sgioba: Creative Director: Hayato Itakura
Strategist/Copy Writer: Takuro Nakajima
Art Director: Kohei Futakuchi
Visual Designer: Kazuya Sakamoto
Creideasan Dhealbhan: Photographer: Masato Ishibashi
Glass Artist: Yutaro Kijima