Tha Freeway Loud Beòthachadh Toraidh 3D le Mateus Morgan na bhuannaiche air leth urramach anns an fharpais chliùitich 2024 Duais Airgid A' Design Award ann an Roinn Farpais Dealbhadh Film, Bhidio agus Beothachaidh.
AirgeadFilm· 2024
Freeway Loud Beòthachadh Toraidh 3D
Neach-ceannach: Morgan Studio
Buannaiche Duais Airgid A' Design Award ann an Roinn Film
Buannaiche Duais Dearbhaichte
Dearbhaich Inbhe na Duaise airson #156123An Dealbhadh
Mu dheidhinn Freeway Loud Beòthachadh Toraidh 3D
'S e beòthachadh toraidh trì-thaobhach a th' ann am Freeway Loud a chaidh a chruthachadh airson branda bhrògan. Tha am beòthachadh a' sealltainn bròg ann an àrainneachdan gnìomhachasach, far a bheil coltas gu bheil innealan a' toirt beatha don toradh. Chaidh a' bhròg a mhodaladh le dòighean uachdar cruaidh ann an 3ds Max, a' cleachdadh dhealbhan mar iomradh. Chaidh inneachan a thogail bho ìomhaighean leathair agus bruisean didseatach, agus chaidh na seallaidhean a rèandaradh le Vray aig 1920 le 1080 piogsail. Chaidh am beòthachadh a dhèanamh airson cleachdadh air-loidhne, agus 's e an t-amas aire a tharraing tro ìomhaighean a-mhàin, gun teacsa mìneachaidh.
An Aithneachadh
Mu dheidhinn Duais Airgid A' Design Award
Tha Freeway Loud Beòthachadh Toraidh 3D air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Freeway Loud Beòthachadh Toraidh 3D na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Freeway Loud Beòthachadh Toraidh 3D na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.
Air Cùl an Dealbhaidh
Pasgan Naidheachd
Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.
- Feartan Sònraichte
- The idea was to give the product a modern aspect by the use of futuristic elements and the industrial machines that brings the shoe to life.
- Tomhasan & Pacadh
- 1920X1080
- Tagaichean
- shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
- Teicneòlas Cinneasachaidh
- The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering.
- Dùbhlan Dealbhaidh
- The hardest part putting all the scenes in the same mood, considering that where a lot of different environments.
- Rannsachadh
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Brosnachadh
- We where inspired by the industrial process and the technology involved in all the shoe construction process. As reference we used a lot of company local machines that are used on the shoe construction process.
- Faid a' Phròiseict
- The project toke around 2 months to get done, starting on the planning stage, in Franca, SP, Brazil.
- Sruth Obrachaidh
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Buill na Sgioba
- Mateus Morgan, Murilo Secco, Carlos Masson, José Rafael, Henrique Melo, Samuel Simionato, Cadu Rosa, Vitor Fonseca
Pàighte
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