Sheng Ming Yue Bogsa Tiodhlacan Cèic na Gealaich le Hu Wan, Li Jianpeng and Shi Xiaoxia

Tha Sheng Ming Yue Bogsa Tiodhlacan Cèic na Gealaich le Hu Wan, Li Jianpeng and Shi Xiaoxia na bhuannaiche air leth urramach anns an fharpais chliùitich 2024 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

UmhaPacadh· 2024

Sheng Ming Yue Bogsa Tiodhlacan Cèic na Gealaich

le Hu Wan, Li Jianpeng and Shi Xiaoxia

Neach-ceannach: Netease Yanxuan Trading Co. Ltd

Buannaiche Duais Umha A' Design Award ann an Roinn Pacadh

14,083

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #154809

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Sheng Ming Yue Bogsa Tiodhlacan Cèic na Gealaich

Aig àm Fèis Meadhan an Fhoghair, cèicean gealaich airson tiodhlacan agus cleachdadh pearsanta. Ge-tà, leis gu bheil pacadh a' fàs nas sòghail agus nas struidheil, dhealbhaich an sgioba gu faiceallach bogsa tiodhlacan cèic gealaich nas dlùithe agus nas càirdeile don àrainneachd. Tha Sheng Ming Yue a' sealltainn gealach shoilleir ag èirigh os cionn na mara, a' cur an cèill miann muinntir na Sìne airson ath-aonadh agus rudan brèagha, a' cumail suas feartan tiodhlacan àrd-inbhe fhad 's a tha e a' riochdachadh càileachd agus doimhneachd cultar traidiseanta na Sìne. Is e an t-amas dòigh àrd-inbhe agus aig prìs reusanta a thairgse airson an fhèis a chomharrachadh fhad 's a bhios e a' brosnachadh dòigh-beatha sheasmhach.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Sheng Ming Yue Bogsa Tiodhlacan Cèic na Gealaich air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Sheng Ming Yue Bogsa Tiodhlacan Cèic na Gealaich na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Sheng Ming Yue Bogsa Tiodhlacan Cèic na Gealaich a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: During the traditional Mid-Autumn Festival, consumers purchase mooncake gift boxes for gifting and personal consumption. However, as packaging becomes increasingly luxurious and wasteful, designers consciously designed a more compact and eco-friendly mooncake gift box. It maintains high-quality gifting properties while embodying the quality and depth of Chinese traditional culture. The goal is to offer a high quality and affordable way to celebrate the festival while promoting a sustainable lifestyle.
Tomhasan & Pacadh: Width：200mm x Depth:110mm x Height：255mm
Tagaichean: Oriental Aesthetics, Package Design
Teicneòlas Cinneasachaidh: As the gift box unfolds on both sides, a bright moon slowly rises with people's thoughts of reunion. The starry sky design makes one feel the insignificance of the individual and further enhances the longing for togetherness.
The combination of the Chinese folding fan and the bright moon highlights the festive atmosphere of the Mid-Autumn Festival and showcases traditional Chinese culture.
Dùbhlan Dealbhaidh: The structure has always been the biggest challenge in presenting the overall effect. To create a feeling of the rising moon when the folding fan is opened with the box, while ensuring the stability and rationality of the connection between the paper fan and the box to maximize the use of space inside the box, higher requirements have been proposed. After structural verification and three rounds of prototype testing, the team have found the current structural solution.
Rannsachadh: Due to the intense competition in the Mid-Autumn mooncake gift box market, more and more products are adding luxurious decorations and additional gifts to increase competitiveness. However, in the face of excessive waste and neglect of the festival culture itself, designers hope to prioritize the sense of ritual and appropriate packaging by comparing multiple similar products. This approach encourages consumers to focus on the traditional meaning of the festival and the essence of life, free from distractions.
Brosnachadh: Inspired by the ancient poem "As the bright moon shines over the sea, From far away you share this moment with me", the design depicts a bright moon rising over the sea under the vast starry sky, expressing the Chinese people's yearning for reunion and beautiful things, as well as the emotions and artistic conception of missing distant relatives and friends on a quiet night.
Faid a' Phròiseict: The project started in May 2023 in Hangzhou and finished in August 2023 in Guangzhou, and was exhibited in September 2023.
Sruth Obrachaidh: The team established a creative concept and conducted structural research to achieve the desired effect. Simultaneously, designer began graphic design and explored several structural options before selecting the final box structure. Then applied the internal and external graphic design to the chosen structure. After three rounds of structural prototypes and two rounds of exterior design prototypes, design team confirmed the product.
Buill na Sgioba: Hu Wan
Li Jianpeng
Shi xiaoxia
Creideasan Dhealbhan: Creative Director Hu Wan
Designer Li Jianpeng