Blink App Iomairt Ìomhaigh le Bloom GmbH Nuernberg

Tha Blink App Iomairt Ìomhaigh le Bloom GmbH Nuernberg na bhuannaiche air leth urramach anns an fharpais chliùitich 2024 Duais Iarainn A' Design Award ann an Roinn Farpais Dealbhadh Sanasachd, Margaidheachd agus Conaltraidh.

IarannSanasachd· 2024

Blink App Iomairt Ìomhaigh

le Bloom GmbH Nuernberg

Neach-ceannach: andavis GmbH

Buannaiche Duais Iarainn A' Design Award ann an Roinn Sanasachd

48,222

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #152995

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Blink App Iomairt Ìomhaigh

Air sgàth an Aplacaid Blink ùr-ghnàthach, tha luchd-glanaidh thogalaichean air smachd slàn air na pròiseasan aca agus sin uile ann an fìor-ùine. Anns an iomairt ìomhaigh, tha an cumhachd seo air a dhealbhadh gu beòthail tro chruth-atharrachadh luchd-cleachdaidh gu bhith nan sàr-ghaisgich no nam figearan gnìomhach, uidheamaichte le goireasan glanaidh sònraichte. Tha an teachdaireachd a tha air a bhrosnachadh le meme "An tiota sin nuair..." a' cur blas àbhachdais ris na motifan. Tha an lèirsinn dhàna seo a' cruthachadh eadar-dhealachadh tarraingeach anns a' ghnìomhachas glanaidh a tha air dhòigh eile stuama, a' glacadh aire sa toradh.

An Aithneachadh

Mu dheidhinn Duais Iarainn A' Design Award

Tha Blink App Iomairt Ìomhaigh air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Blink App Iomairt Ìomhaigh na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Blink App Iomairt Ìomhaigh airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: The Blink App from andavis GmbH digitizes many processes in the building cleaning industry, mobile and in real time. Bloom developed an image campaign for the company: In three motifs, Blink users become everyday heroes with supernatural powers. The message: Blink, that moment when you feel the power to do your job better or make your company fit for the future. The motifs were not photographed, but implemented in elaborate Photoshop composings.
Tomhasan & Pacadh: Striking image campaign in the relevant trade publications of the cleaning industry.
Tagaichean: Brand Consulting, Brand Positioning, Content, Strategy, Messaging & Visual Idea, B2B Communication
Teicneòlas Cinneasachaidh: The three campaign motifs impressively showcase how ordinary employees transform into everyday heroes with supernatural abilities. Through visual transformation, they turn into movie or superhero-like characters. The distinctive features of the hero figures, such as capes or personal equipment, have been recreated using ordinary cleaning utensils like sponges or towels. To achieve this effect, the accessories were carefully placed individually and adjusted for perspective and lighting. The elaborate Photoshop compositions and image editing for all three motifs were carried out by the prepress department of Bloom Advertising Agency. The result impresses with its photorealistic impression and doesn't give away any indication of digital compositing.
Dùbhlan Dealbhaidh: Before the image campaign, a brand strategy had to be developed for Blink: This started with a comprehensive competitor analysis. What advantages does the Blink App offer compared to the competitors' offerings? Which benefits should be highlighted in particular? In individual interviews, relevant users - managing directors, system administrators, property managers - were asked about their requirements and expectations in daily practice. The new positioning of the Blink App was the basis for the image campaign: The Blink App gives employees unimagined powers.
Rannsachadh: Bloom gained valuable analyses by using the Brand Master Plan (Your path to true size) - a modular brand development toolset consisting of four stages:
1.Auditing: kick-off workshop, desktop research, presentation
2.Positioning: target group workshop (managing directors, system administrators, property managers), brand value workshop, strategy presentation
3.Brand appereance
4.Staging
Brosnachadh: Bloom's image campaign borrows from legendary and timeless superheroes and well-known movie characters such as Superman or Lara Croft, only equipped with cleaning accessories. In addition, the image campaign is inspired by the net culture phenomenon meme, in which humorous results are often created by combining images and text. In the campaign, the superhero motif meets the statement: That moment when...
Faid a' Phròiseict: The project started in September 2021 with brand positioning and target group definition using personas. Several communication lines were then developed on the basis of these findings and presented to the client in April of the following year.
Once the final campaign had been selected, the content of the motifs was developed further and finally implemented with elaborate composings. The campaign motifs appeared throughout Germany in late 2022, for example in the trade magazine "Rationell Reinigen". The motifs are also used on the company website as well as at trade fairs and customer events as life-size displays.
Buill na Sgioba: Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Art Director: Markus Walter
Text: Dieter Scheuerer
Composing: Andre Krenz
Account manager: Ulrike Landauer