Chilled Milk Ann An Carton le Kazuo Fukushima and Haruka Takeuchi

Tha Chilled Milk Ann An Carton le Kazuo Fukushima and Haruka Takeuchi na bhuannaiche air leth urramach anns an fharpais chliùitich 2023 Duais Iarainn A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

IarannPacadh· 2023

Chilled Milk Ann An Carton

le Kazuo Fukushima and Haruka Takeuchi

Neach-ceannach: Meiji China Investment Co.,Ltd.

Buannaiche Duais Iarainn A' Design Award ann an Roinn Pacadh

17,340

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #150429

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Chilled Milk Ann An Carton

Chan urrainnear bainne ùr blasta a thoirt seachad ach le crodh a thogadh ann an àrainneachd mhath. Agus tha cothrom aig crodh air cuibhreannan measgaichte anns a bheil beathachadh cothromach. Is e brosnachadh crodh àrd-inbhe an toraidh seo. Tha an càileachd àrd air a chuir an cèill ann an clò-bhualadh dath òir, agus tha na dealbhan air an tarraing le làimh a’ cur an cèill cho blasda sa tha nàdar. A bharrachd air an sin, tha an fheur ann am beul a 'bhò a' cur an cèill an àrainneachd briodachaidh math. Tha comharra na bà òir mar shamhla air an toradh seo. Agus tha e freagarrach airson margaidh Shìona.

An Aithneachadh

Mu dheidhinn Duais Iarainn A' Design Award

Tha Chilled Milk Ann An Carton air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Chilled Milk Ann An Carton na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Chilled Milk Ann An Carton airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Meiji Investment select the world high level farm and raw milk strictly. Dairy cows are comfortably raised in free range cowsheds. In order to prevent the cows from summer heat, heatstroke prevention measures such as electric fans are implemented. Cows are free to access to mixed rations contain well balanced nutrients. So, they can provide reliable, safe and high quality fresh milk. This is a project to express these carefully raised dairy cows in the design. And it is suitable for the Chinese market situation.
Tomhasan & Pacadh: 950ml: Width 70mm x Depth 70mm x Height 232mm
450ml: Width 70mm x Depth 70mm x Height 140mm
200ml: Width 70mm x Depth 70mm x Height 87mm
Carton material: recyclable paper
Cap material: recyclable plastic
Tagaichean: China, Chilled Milk, Logo, Japan, Cow, Low fat, Fat free, Milk crown
Teicneòlas Cinneasachaidh: Method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL (Extended Shelf Life) during the manufacturing process.
Dùbhlan Dealbhaidh: The creative challenge is that consumers could intuitively understand as fresh milk. And designed for a tasty and high quality. Iconized milk crown to express good taste. An original logo is created to express high grade. In addition, three types of taste are classified in three colors for easy understanding. This is a design format that can correspond to 3 sizes and 3 tastes.
Rannsachadh: Analysis of luxury supermarkets where products are sold.
Competitive analysis in internet sales.
Analysis of consumer in the market.
Packaging design analysis of the Japanese market.
Brosnachadh: Inspired by the high quality cows. Tasty fresh milk can only be provided by cows raised in good breeding environment, so this design focused on that cows. The high quality is expressed in gold color printing, and the hand drawn illustrations express the tasty of nature. In addition, the grass in the mouth of the cow expresses the good breeding environment. The gold cow mark is placed in the center of the carton, making it stand out on the sales floor. This mark is a symbol of this product.
Faid a' Phròiseict: The project started in January 2022 in Shanghai and finished in August 2022, and sales started in China in October 2023.
Sruth Obrachaidh: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Peutantan: Copyrights belong to Meiji China Investment Co.,Ltd. 2022.
Buill na Sgioba: Creative Director: Kazuo Fukushima
Graphic Designer: Haruka Takeuchi
Illustrator: Mai Senoo
Account Director: Xu Xuehua
Creideasan Dhealbhan: Photographer: Zhu Jie