Movie Boxed Feachtas Fógraíochta le Shaoyang Chen

Tha Movie Boxed Feachtas Fógraíochta le Shaoyang Chen na bhuannaiche air leth urramach anns an fharpais chliùitich 2023 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Sanasachd, Margaidheachd agus Conaltraidh.

UmhaSanasachd· 2023

Movie Boxed Feachtas Fógraíochta

le Shaoyang Chen

Neach-ceannach: AyDaDa

Buannaiche Duais Umha A' Design Award ann an Roinn Sanasachd

32,739

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #146280

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Movie Boxed Feachtas Fógraíochta

Is feachtas fógraíochta é Movie Boxed a cruthaíodh do phremiere na scannáin Boxed. Iompraíonn an feachtas meafar an bhosca trí gach feidhmiú. Leanann an seicheamh teidil, na creidmheasanna deiridh, póstaer, ticéad, pas preasa, bráisléad agus póstaer gluaisín stad bus smaoineamh amháin. Tá clófhoireann eagraithe i gcruthanna docht bosca, lena n-áirítear na comharthaí poncaíochta. Oireann clófhoireann stairiúil dhlúth agus throm do dhathanna seanré an scannáin. Tugtar bráisléid a chuireann glais lámh i gcuimhne don lucht féachana ag bealach isteach an tseomra scannánaíochta.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Movie Boxed Feachtas Fógraíochta air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Movie Boxed Feachtas Fógraíochta na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Movie Boxed Feachtas Fógraíochta a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: In this campaign, we aim to bring an immersive experience to the audience at the premiere of the movie Boxed, written and directed by Alam Virk. As we follow the main character, Andy Whiteman, we are forced to confront the reality that we too are often fed with modern culture and trapped in a vacuum of superficial living. Through various mediums, including posters and wristbands with curated copywriting, we seek to reinforce the movie's theme and deepen the audience's understanding of the void state of being portrayed on the screen.
Tomhasan & Pacadh: 27 x 40 inch Poster, 14 seconds of Title Sequence, 8 seconds of Ending Credits, 6 seconds of Bus Stop Motion Poster, 1 Wristband, 1 Ticket,
Tagaichean: Branding, Campaign, Graphic Design
Teicneòlas Cinneasachaidh: VFX for Title Sequence and End Credits, Poster, Ticket, Press Pass, Wristband, and Motion Graphics for the Trailer and Bus Stop Advertisement
Dùbhlan Dealbhaidh: We are faced with the challenge of how to intrigue the audience without telling the full story of the movie.
Rannsachadh: For the typeface choice, since the movie color plate is quite vintage and the plot is suffocating, I chose a condensed, thick and historical typeface that fits the movie's story.

This campaign also tries to carry the box metaphor throughout. As for the ending credits, most typography layouts are rigid box shapes, including punctuation marks, to emphasize the box concept. Wristbands look similar to handcuffs. And from an architectural standpoint, the screening room is a box made of concrete. To leave more impression on the audience, we also distribute wristbands that say" boxed, aren't we" as they enter the screening room.
Brosnachadh: All applications are reinforcement of the idea of being boxed. For the opening title, the main character rips off the film title. For the ending credits, to emphasize the box concept, most typography layouts are rigid box shapes, including punctuation marks. At the premiere night, the stuff pass is tagged with the slogan we are boxed as the punchline for the event. Waistbands that say boxed, aren't we are distributed as the audience enters the screening room.
Faid a' Phròiseict: This project started in August 2022 and finished in November 1, 2022 in New York, NY.
Sruth Obrachaidh: Considering this movie is the second film from an award-winning indie director, the whole campaign needs to be tailor-made. The logic of this campaign is to serve the story. Each application speaks to the scene in the movie and emphasizes the box metaphor.
Peutantan: Copyrights belong to Alam Virk and Shaoyang Chen
Creideasan Dhealbhan: Writer and Director / Alam Virk
Executive Producer / Guljar Singh
Produceder / JR Cardona
First Associate Director / Sarab Sahni
Second Associate Director / Vittoria Giacomini
Script Supervisor / Vittoria Giacomini
Production Designer / Ant Ma
Production Design Assistants / Erica Zhang & Shuquing Zhang & Laila Matuk
Director of Photography / Yuanhao Zhang
First Assistant Camera / Ananyaa Dave
Gaffer / Aman Tulsian
Key Grip / Kgositielle Maleka
Best Person / Justin Cambrelen
Production Sound / Trevor Misplay & Daniel DeGeorges
Coloris / Yuanhao Zhang & Sarab Sahni
Editor / Sarab Sahni & Alam Virk
Sound Synching / Reuben Rojak
Sound FX/ Design Sound Mixing & Music / Marlon Fraser
Make-up/Hair / Kelli Hauber