Zhong Yuan No. 1 Pacaideachd Tì le Tiger Pan

Tha Zhong Yuan No. 1 Pacaideachd Tì le Tiger Pan na bhuannaiche air leth urramach anns an fharpais chliùitich 2023 Duais Airgid A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

AirgeadPacadh· 2023

Zhong Yuan No. 1 Pacaideachd Tì

le Tiger Pan

Neach-ceannach: Xinyang Wenxin Tea Co., Ltd

Buannaiche Duais Airgid A' Design Award ann an Roinn Pacadh

31,896

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #145467

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Zhong Yuan No. 1 Pacaideachd Tì

'S e dealbhadh pacaideachd airson tì Maojian a th' ann an Zhong Yuan No. 1, tì thraidiseanta Sìneach a thèid fhàs ann an achaidhean barraideach. Leis gu bheil blas na tì aotrom agus sèimh, tha am pacaideachd air a chumail seòlta agus grinn. Tha canastair na tì air a dhèanamh de staoin-phlàta le obair-ghràbhalaidh agus stampadh òir, agus tha crìochnaidhean neo-lainnireach agus fàlain air an cur còmhla. Tha cumadh ceapach a' chanastair a' toirt gu cuimhne neach-buain tì le ad air. Tha am bogsa a-muigh air a dhèanamh de phàipear gnàthaichte agus tha e air a dhùnadh le crios cumte a fhuair a bhrosnachadh bho fhrèamaichean-uinneig seann taighean thuathanaich tì. Tha fìor dhuilleagan tì a' sgeadachadh a' chrios.

An Aithneachadh

Mu dheidhinn Duais Airgid A' Design Award

Tha Zhong Yuan No. 1 Pacaideachd Tì air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Zhong Yuan No. 1 Pacaideachd Tì na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Zhong Yuan No. 1 Pacaideachd Tì na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Chinese traditional aesthetic of shaping a tea can. The bottle is shaped into an abstraction of capped tea-picker in a geometric way. All leaves are picked and cooked by their hands so the tea comes with their body's warmth or temperature. The outer box is locked by a shaped original mountain, telling consumers that tea is the best and of purity.
Tomhasan & Pacadh: Jar size: 83mm x 123mm
Box size: 300mm x 130mm x 155mm
Tagaichean: tea, maojian tea, Chinese tea, Temple of Heaven, Tiger Pan
Teicneòlas Cinneasachaidh: The tea can is made of tinplate, embossed and gold-stamped. The matte and varnish touch is combined and a sense of delicacy is given out. The outer box is made of customized paper and it comes with the idea of less is more. The belt, however, is made with exquisite embossment and stamping of the major icon, Central Land No.1. A simple box with a fine belt, is mixed to lower the psychological pressure on buyers when consuming the product. Yet, it still is a high-end but well-finished product.
Dùbhlan Dealbhaidh: Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brand's name shown, which is decorated with the actual leaves of the tea. The exquisite techniques also helps to bring a sense of quality of the tea.
Rannsachadh: As the tea grows in terraced fields and its flavor is lighter and milder than usual tea, the package is made into a more implicative and sophisticated one.
Brosnachadh: The inspiration comes from the tea and its growing land, which is natural and an eyeful of green. Another factor inspiring the team is the traditional ancient budding aesthetics.With the hat like cap, the can is just like a tea picking farmer.Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brands name shown, which is decorated with the actual leaves of the tea.
Faid a' Phròiseict: The project lasts 4 month, designed in Shenzhen
Sruth Obrachaidh: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Peutantan: Tiger Pan
Buill na Sgioba: Creative Director: Tiger Pan
Graphic Design: Longfei Xiao
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Project Manager: Hua You
Creideasan Dhealbhan: Tiger Pan