Restless Chopsticks Cidsin A Th’ Ann Am Bathar Bùird le Marko Stanojevic

Tha Restless Chopsticks Cidsin A Th’ Ann Am Bathar Bùird le Marko Stanojevic na bhuannaiche air leth urramach anns an fharpais chliùitich 2023 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Uidheam Fuine, Soithichean Bùird, Soithichean Dibhe agus Uidheam Còcaireachd.

UmhaUidheam Cidsin· 2023

Restless Chopsticks Cidsin A Th’ Ann Am Bathar Bùird

le Marko Stanojevic

Neach-ceannach: UMA Network Ltd

Buannaiche Duais Umha A' Design Award ann an Roinn Uidheam Cidsin

18,490

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #145167

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Restless Chopsticks Cidsin A Th’ Ann Am Bathar Bùird

Tha Uma na chompanaidh calpa iomairt Hong Kong le fòcas air eaconamaidhean cruthachail. Chaidh chopsticks gun stad a dhealbhadh mar rud cuimhneachaidh, a’ riochdachadh luach a’ chompanaidh ann a bhith a’ tasgadh ghoireasan gus atharrachadh a dhèanamh. Tha suaicheantas a’ chompanaidh coltach ri builleag air loidhne chòmhnard, a bha air fhighe a-steach do chopstick le lìnigeadh còmhnard. Tha pàirt aghaidh chopstick an-còmhnaidh air a thogail suas agus air a chumail air falbh bho uachdar a ’bhùird, a’ toirt air falbh an fheum air a ’chòrr den chopstick. Tha am Pulse air a dhealbhadh gus fuireach gu leòr bho chèile an-còmhnaidh, gun a bhith a’ bualadh, agus tha e dligheach gu gnìomhach airson am biadh a thogail, sìos gu na bìdean beaga as dùbhlanaiche.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Restless Chopsticks Cidsin A Th’ Ann Am Bathar Bùird air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Restless Chopsticks Cidsin A Th’ Ann Am Bathar Bùird na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Restless Chopsticks Cidsin A Th’ Ann Am Bathar Bùird a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: The body of a chopstick is divided into sections: one at top is held by hand and the other one at the tip comes in contact with food and mouth, with an overlooked neutral zone between them. This zone is where the design intervention took place - a ‘distancer’ shaped like the company logo (a Pulse on the flat line) was inserted, elevating the tip of the chopstick away from the surface however it dropped down, eliminating the need for a chopstick rest. This is done, regarding the positioning and size, so that the chopsticks remain functional and do not collide when in use.
Tomhasan & Pacadh: The product is 260mm long, with 7.5mm width at the back end and 3.5 at the front. The Pulse segment itself is 25mm long and 13.5mm wide between the maximum-distance points. This makes the front end always elevated from the surface by a minimum of 5.5mm.
Tagaichean: Tableware, chopsticks, utensils, tradition, narrative design, memento object
Teicneòlas Cinneasachaidh: The product is made of titanium with bi-color titanium coating (dark gray and gold), all food-grade. Surface is polished in two steps allowing for two finishes.
Dùbhlan Dealbhaidh: It was a challenge to transform an ordinary object, a pair of chopsticks, into a future-proofing tradition and contemporized heritage. Their beautiful simplicity is only disturbed by the fact that a third object is actually needed in the etiquette of how they are used - a chopstick rest. This contradiction of “clean two that actually need a third” to work properly made the design direction clear: find a way for the purpose that the chopstick rest is for to be fulfilled, but without the rest.
Rannsachadh: Remaining true to East Asian heritage, the Pulse (life) segment is titanium coated in golden color with polished surface finish, while the straight parts (flat line) of the chopstick are titanium coated in matte dark gray with brushed finish to create contrast between the two. Each polishing and titanium-gold coating of the Pulse is on purpose done in a low controlled manner against highly controlled and repetitive-mass-production feel of the brushed, dark-gray flat line parts of the object. Allowing shiny, golden randomness to happen is in tune to the actual beauty of randomness of a real life. Finally, on a very concrete level, it makes each chopstick piece unique and special.
Brosnachadh: UMA is a Hong Kong venture capital company focused on creative economies. The task was to design a multi-facetted communication object representing the company's values (invest resources to make a change), but also to be able to function independently in a retail environment. A set of chopsticks, iconic and recognizable, culturally relevant, was a chosen as a topic. UMA logo, a Pulse on the flat line, was embedded into a flat-lined chopstick becoming its' functional, aesthetical and communication core, all in one stroke.
Faid a' Phròiseict: Hong Kong SAR, China
Sruth Obrachaidh: Chopsticks with no rest :)
Peutantan: UMA Network Limited
Creideasan Dhealbhan: UMA Network Limited