Ocean Blue Pacáistiú Deochanna Alcólacha le Jingzhang Xiao and Dongyan Ruan

Tha Ocean Blue Pacáistiú Deochanna Alcólacha le Jingzhang Xiao and Dongyan Ruan na bhuannaiche air leth urramach anns an fharpais chliùitich 2023 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

UmhaPacadh· 2023

Ocean Blue Pacáistiú Deochanna Alcólacha

le Jingzhang Xiao and Dongyan Ruan

Neach-ceannach: Jiangsu Yanghe Distillery Co., Ltd

Buannaiche Duais Umha A' Design Award ann an Roinn Pacadh

20,223

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #142370

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Ocean Blue Pacáistiú Deochanna Alcólacha

Is dearadh pacáistithe é Ocean Blue do dheoch spioradálta baijiu. Leanann an buidéal comhréireanna an bhíseach Fibonacci, ag tabhairt cruth cothromaithe agus dinimiciúil atá éasca a choinneáil agus a oscailt. Tá an chuid uachtarach críochnaithe le splancacha órga a chuireann gaineamh trá i gcuimhne, agus tá an chuid íochtarach daite i ngorm farraige. Úsáidtear liteagrafaíocht plátaí copair, déantúsaíocht súile cait agus grúpáil chun uigeacht an dromchla a fheabhsú. Tá an bosca seachtrach déanta de pháipéar clár liath agus taobh istigh de chlár bán, ceap coscáin agus blaisteog fite. Nascann córas cóid gach buidéal, bosca agus cás le chéile chun cabhrú leis an táirge a chosaint ar bhrionnú.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Ocean Blue Pacáistiú Deochanna Alcólacha air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Ocean Blue Pacáistiú Deochanna Alcólacha na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Ocean Blue Pacáistiú Deochanna Alcólacha a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: The bottle is so exquisite that the liquor inside feels like a vast ocean. The bottle body remains in the golden ratio shape of waves. The shape of the bottle is flexible and smooth, following the principles of rational aesthetics. The golden rule of "Fibonacci spiral" is used to modify the ratio of the wine bottle to create a more balanced, elegant and dynamic super golden ratio of "point, line and surface", which is convenient for users to hold and open, and meets the ergonomics design.The industry's first copper plate lithography in designing baijiu bottles. Other techniques like cat-eye making and embossing are also adopted in the design to give the bottle a better texture. It will give customers a brand-new experience.
Tomhasan & Pacadh: 140mmx115mmx320mm，
Tagaichean: crafts, Baijiu, spirit, packaging, art
Teicneòlas Cinneasachaidh: Bottle: blue material, weight 510g
Cap: The materials used for the various parts of the cap contain PS, ABS, PC, PE or EPE.
Box: The outer box is grey board paper containing positioned photo-engraved paper with a blister top; the interior is mounted on white board paper; with a foam pad and woven blister.
Dùbhlan Dealbhaidh: Nearly 100 million bottles of the product are sold annually with its shoddy knock-offs rife in the market. This design is focused on anti-counterfeiting. The newly designed product includes a utility model patent for a composite buckle, which consists of an assembly part, a cross-linking part, and a connecting part. The buckle is made of plastic injection molding, with a hole set on its cross-linking part and a metal insert rod in the hole.
Rannsachadh: In-depth market research through online questionnaires and offline seminars to analyse the memory points and shortcomings of Ocean Blue packaging. Memorable points such as the "Ocean Blue main visual symbol and its classic streamlined bottle" should be continued; But the box material is soft, the colour gradation is quite grey and dull, and the bottle label lacks details and texture.
The upgrade of Ocean Blue inherits the memory points, improves the deficiencies and combines modern and stylish design, to enhance the overall quality and grade. The focus is on upgrading the outer boxes, bottle labels, handbags and outer cases.
Brosnachadh: The elements of sea and beach are highlighted in the design of the bottle. The upper part is painted with golden sparks, an association with beach sand. The sparks symbolize ideals. The lower part is colored in sea blue. It symbolizes fights for hope. The overall design demonstrates a "youth, vigor, optimism and ambition" image, demonstrating the consistency of quality and brand appeal.
Faid a' Phròiseict: 2021-May.2022,Nanjing,Jiangsu
The project started in August 2021 in Nanjing,Jiangsu and finished in May 2019, Nanjing, Jiangsu.
Sruth Obrachaidh: The four codes of 1+6+6+6 are used to digitally correlate the inner and outer cap , box and case. 1 case code to 6 bottle codes + 6 box codes, each bottle code and box code corresponds to the other.
Buill na Sgioba: Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Jingzhang Xiao；
Designer：Ru Li；
Designer：Aizong Lin