Heivy Pacáistíocht Deoch Collagen le Jessica Yang - WeBranding Global

Tha Heivy Pacáistíocht Deoch Collagen le Jessica Yang - WeBranding Global na bhuannaiche air leth urramach anns an fharpais chliùitich 2023 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

UmhaPacadh· 2023

Heivy Pacáistíocht Deoch Collagen

le Jessica Yang - WeBranding Global

Neach-ceannach: WeBranding Global

Buannaiche Duais Umha A' Design Award ann an Roinn Pacadh

14,573

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #141987

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Heivy Pacáistíocht Deoch Collagen

Is dearadh pacáistíochta agus céannachta branda é Heivy do líne deochanna leachtacha collagen. Áirítear sa líne cúig tháirge dar teideal Lullaby, Uplift, Revive, Fortify agus Protect. Úsáideann gach buidéal a dhathanna agus a phatrúin féin chun próifíl bhlas ar leith a chur in iúl, agus é sin á dhéanamh fad is a choinníonn leagan amach comhroinnte an raon iomlán aontaithe. Cuirtear na deochanna i láthair i mbuidéil ghloine a thomhaiseann 35 faoi 35 faoi 107 milliméadar, déanta as ábhar atá inathchúrsáilte go hiomlán. Is é aidhm an dearaidh íomhá shoiléir agus chomhsheasmhach sláinte agus beogachta a thabhairt don bhranda.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Heivy Pacáistíocht Deoch Collagen air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Heivy Pacáistíocht Deoch Collagen na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Heivy Pacáistíocht Deoch Collagen a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Heivy symbolizes vitality, health, and the everlasting well-being that the team wants to maintain in rebranding. Drawing from these values, the WBG team creates a uniform, yet unique set of designs with meaningful names for Heivy's product line: the Lullaby, Uplift, Revive, Fortify, and Protect. Visually expressing the concepts allows the team to create something to make consumers feel youthful and lively, but most importantly, people's general health is the priority.
Tomhasan & Pacadh: Glass bottle: Depth 35 x Width 35 x Height 107 (mm)
Glass label: Width 106 x Height 63 (mm)
Box: Depth 75 x Width 180 x Height 110(mm)
Tagaichean: Collagen Drink, Rebranding, Heivy, Health, Packaging, Logo Design, Product Line
Teicneòlas Cinneasachaidh: When it came time to produce the designs physically, it was imperative to implement sustainable technologies which stand true to Heivy's values of health and vitality. From the sustainably sourced ingredients in every bottle to the 100% recyclable raw material glass bottles, Heivy products produce fewer emissions and waste. It is more natural to keep their consumers healthy and the world we live in.
Dùbhlan Dealbhaidh: Before assisting with the logo and package redesigns, Heivy had difficulty delivering its brand's message to the public as the products were not unified. That's why it was essential to create a package and logo that was recognizable, convenient to drink, and embodied what good health should look like. Each collagen drink is a carefully curated flavor profile, so creating a visual representation of those flavors was vital in their rebranding strategy.
Rannsachadh: Dietary supplements are an exponentially growing market. It has conducted in-depth market research on competitors and the common packaging/design issues across the board. Bottles aren't convenient sizes, flavors aren't descriptive enough about the ingredients, or drinks are not pre-made. With these issues in mind, the WBG team designed a truly unique package that was useful, innovative, and beautiful for the person who cares about their health and well-being.
Brosnachadh: Heivy's brand name derives from the combination of health and Ivy. With a fresh branding strategy, the WBG team creates a visual impression of what the products promise: vitality, health, and liveliness. The logo and package designs reflected their cherished values and distinguished themselves from a run-of-the-mill brand.
Faid a' Phròiseict: The brand started in 2017 in New York, NY.

Rebranded in September 2020.

The product was launched in November 2020 in the United States and China; retail distributed in Canada, the United Kingdom, Vietnam, Cambodia and Saudi Arabia.
Sruth Obrachaidh: By creating a new logo and package designs to represent Heivy, the WBG team helps build the brand's unique identity and create a way for customers to interact with the brand. Together these designs form the brand's spirit and identity. Still, each collagen drink has a carefully curated flavor profile, so creating a visual representation was vital in the rebranding strategy. For instance, each bottle is uniquely designed using colors and patterns to help the brand to speak aloud in the market.
Buill na Sgioba: Creative Director: Jessica Yang
WBG Creative Team