Meiyitian Pacáistíocht Chliste le Chong Peng

Tha Meiyitian Pacáistíocht Chliste le Chong Peng na bhuannaiche air leth urramach anns an fharpais chliùitich 2022 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

UmhaPacadh· 2022

Meiyitian Pacáistíocht Chliste

le Chong Peng

Neach-ceannach: Yili Group

Buannaiche Duais Umha A' Design Award ann an Roinn Pacadh

12,986

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #139341

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Meiyitian Pacáistíocht Chliste

Is éard atá i Meiyitian ná dearadh pacáistíochta cliste a nascann pacáiste clóite le domhan branda fíorúil. Iompraíonn an phacáistíocht carachtair dhéthoiseacha agus thríthoiseacha atá bunaithe ar urlabhraí an bhranda, ag cruthú sonóg branda. Scanann tomhaltóirí na carachtair le feidhmchlár móibíleach agus téann siad isteach sa domhan fíorúil a chruthaigh an branda. Laistigh den domhan fíorúil, cuirtear cluichí idirghníomhacha agus córas saincheaptha bábóige ar fáil, agus is féidir duaiseanna a bhailiú. Is é an aidhm ná nasc níos dlúithe a thógáil idir an branda agus tomhaltóirí óga.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Meiyitian Pacáistíocht Chliste air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Meiyitian Pacáistíocht Chliste na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Meiyitian Pacáistíocht Chliste a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: By extracting the characteristics of the brand spokesperson, it designs the new 2D and 3D dolls, build up the brand IP. We have developed online interactive games and doll customization system.
Tomhasan & Pacadh: Width65mmxDepth65mmxHeight220mm
Tagaichean: Virtual brand world,Smart and connected,Brand IP design
Teicneòlas Cinneasachaidh: Mobile Internet AI technology
Dùbhlan Dealbhaidh: In the new trend of "meta-universe", "MEIYITIAN" have developed online interactive games and doll customization system. With the new AI technology,consumers can enter the virtual brand world. Moreover,they can also play interactive games to get rewards or DIY ideas, eventually,these experiences will form data to bring more positive feedback for consumers and maintain the intimate relationship between the brand and consumers.
Rannsachadh: With the rising of the "meta-universe" concept, the youth of "Generation Z" in China has spent more and more time exploring the virtual world,so some of the rules applied in brand packaging design for brands fail to keep up with the exploration spirits of the"Generation Z". Moreover, it is increasingly hard to resonate with them.
Brosnachadh: The core idea behind packaging design is to interact with consumers through new AI technologies. When consumers scan the packaging image, they can enter the virtual world created by the brand and started games or other activities,then strengthen the emotional link between the brand and consumers.
Faid a' Phròiseict: The project started in August 2021 in China
Sruth Obrachaidh: Consumers enter the virtual brand world by scanning the characters on the package through APP
Buill na Sgioba: Project director：Susie Liu
Creative director：Chong Peng
Design: Pesign Team