Galaxy Command HQ of ACG Príomh-Shiopa le Rich Honour International Designs Co., Ltd

Tha Galaxy Command HQ of ACG Príomh-Shiopa le Rich Honour International Designs Co., Ltd na bhuannaiche air leth urramach anns an fharpais chliùitich 2022 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Àiteachan Taobh a-staigh agus Taisbeanaidh.

UmhaTaobh a-staigh· 2022

Galaxy Command HQ of ACG Príomh-Shiopa

le Rich Honour International Designs Co., Ltd

Buannaiche Duais Umha A' Design Award ann an Roinn Taobh a-staigh

16,529

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #137142

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Galaxy Command HQ of ACG Príomh-Shiopa

Is í Ceannáras Galaxy Command de chuid ACG príomh-shiopa miondíola i Taipei, an Téaváin, a chlúdaíonn 232 méadar cearnach ar an gcéad urlár d'ionad siopadóireachta. Léiríonn an siopa táirgí beochana, greannáin agus cluichí trí leagan amach scéalaíochta seachas de réir branda. Gabhann turas an chustaiméara trí chúig chrios: forsheomra le haghaidh taispeántas speisialta, deasc fáiltithe do sheirbhís do chustaiméirí, ionad arm-ghléasta le haghaidh gabhálas carachtar, an Muse Room mar spás idirthréimhseach, agus limistéar seachtrach atá deartha mar chathair tollán frithchaiteach. Tugann grafaicí manga, ábhair fhrithchaiteacha agus dathanna soladacha le fios go bhfuil domhain ag forluí ar a chéile.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Galaxy Command HQ of ACG Príomh-Shiopa air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Galaxy Command HQ of ACG Príomh-Shiopa na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Galaxy Command HQ of ACG Príomh-Shiopa a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: E-Muse is the major of ACG distributor in Asia. Besides their online store, this project is their first brick and mortar store to present the related products of their IP providers to have actual contacts with ACG fans. E-Muse wanted to discover a new way of interaction with customers and to have a wider audience.
By narrative design method as to embrace the contextual marketing, we created an imaginative place for ACG lovers to shop in reality. Therefore, they will have the opportunities to land on bigger ACG retail shop and to distribute their products.
Tomhasan & Pacadh: Muse is not just a retail shop, but it gives a unique experience into a new universe that connects two different time and space. This retail shop is located at the first floor of one of the shopping mall in Taipei, Taiwan. It is located at the corner of the major intersection with the total area of 232 m2.
Tagaichean: ACG, MAG, E-Muse
Teicneòlas Cinneasachaidh: The customer’s journey consists of 5 zones: 1. Lobby for the feature exhibition, 2. Reception for customer service, 3. Armament Centre for accessories display of various characters; 4. The Muse Room as a transitional space, indicating the changing outfits to alter personal identity, and 5. Outside area as a multi-reflective tunnel city.
Manga graphics and reflective materials are the major design elements to create an unpredictable place of multiple universes, where time and stories are overlapped.
Dùbhlan Dealbhaidh: Using the narrative design method, it is necessary to reach a consensus on Contextual Marketing with the owner. By this way, we know how to help consumers achieving their goals in the moment. Furthermore, with the understanding of the age range, gender, and internet, it could helps us to create a scene to be experienced – whereas to make the experience behavior have a positive meaning and no longer as a devalued subculture. Therefore we could achieved E-Muse's brand goals.
Rannsachadh: RH Design Group has been done a research on the behavior of ACG culture and Otaku (a person who has interests particularly in the fields of anime and manga). These two groups have similar desire, where imaginations could be able to become real. Besides, based of their point of view, stepping into the real world regardless of the facts is a liberation. Its design narrative allures one into celebrating their unique persona. The main reasons why we use the narrative design method.
Brosnachadh: The unknown of multiple universes inspire us to practice the extended modal realism.
All possible worlds are real in the same way as the actual world, for ACG fans and for us.
Faid a' Phròiseict: Oct.2020~May.2021 in Taipei, Taiwan.
Sruth Obrachaidh: ACG related products are very complex and diverse, also usually appear messy. Since the products themselves are various, it is important to create a new real retail shop that links ACG with the customers. The design started with by a narrative method to make the product display not to derive on the IP but by the storyline. The strong visual tension of the design is derived from the solid color as a confrontation of other universe, bringing a new sense of imagination to the shopping experience. Moreover, it is expected could emphasize the social attributes as a ACG retail shop.
Buill na Sgioba: Sylvia (ShuLing) Tu
Brooks Tseng
Jenny Lee