Plant Selected Pacáistiú Deochanna le Blackandgold Shanghai

Tha Plant Selected Pacáistiú Deochanna le Blackandgold Shanghai na bhuannaiche air leth urramach anns an fharpais chliùitich 2022 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

UmhaPacadh· 2022

Plant Selected Pacáistiú Deochanna

le Blackandgold Shanghai

Neach-ceannach: Yili Group

Buannaiche Duais Umha A' Design Award ann an Roinn Pacadh

12,631

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #134253

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Plant Selected Pacáistiú Deochanna

Is dearadh pacáistiúcháin é Plant Selected do raon deochanna planda-bhunaithe. Is buidéal PET é an coimeádán, clúdaithe le scannán mata, agus é 60 mm ar leithead, 60 mm ar dhoimhneacht agus 177 mm ar airde. Úsáidtear glas don deoch sóibhealla agus gorm don deoch coirce. Tá ainm an táirge socraithe i gclófhoireann mhór Bhéarla ar stíl graifítí, agus tá pónairí sóibhealla agus coirce órga fite fuaite sna litreacha. Cruthaíonn cúlra atá lándaite bloc dathanna láidir ar an tseilf. Cuirtear sochair an táirge ag an mbun chun eolas a thabhairt do thomhaltóirí.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Plant Selected Pacáistiú Deochanna air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Plant Selected Pacáistiú Deochanna na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Plant Selected Pacáistiú Deochanna a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Plant-based milk alternative is a trendy category in China. Used to be a soy milk expert, Plant Selected decides to fulfill its portfolio by add more plant based products. To follow the global vegan trend, Plant Selected should have a new look to differentiate from local plant milk brands offering single plant-based products. Therefore, an English visual hammer is created to enhance its international feel.
Tomhasan & Pacadh: Width 60 mm x Depth 60 mm x Height 177 mm
Tagaichean: Packaging, plant-based Beverage, plant milk, China
Teicneòlas Cinneasachaidh: PET bottle covered with Matte film
Dùbhlan Dealbhaidh: We need to find a way to differentiate Plant Selected from traditional plant-based brands. To overcome this challenge, we bring the international and vital feel to products. We create a visual hammer for the product by combining product name and grins. The large English word can stand out among other plant-based drinks on shelf. Its fully colored background can also attribute to the shelf impact.
Rannsachadh: To occupy the new category, we take a look at the international market where plant milk category is quite mature. We find out many international plant milk brands start communicating a trendy lifestyle instead of flavor on packaging. Thus we uses graffiti-style font to add casual touch to product. A large product name in English leverages the premium and exotic feel. The fully colored background creates a powerful color block on shelf and the gold soya and oat become a catchy point on packaging which can draw consumers' attention.
Brosnachadh: The overall design should always be on trend. To stand out on shelf, packaging should have impactful color. Therefore we take green and blue for each product, which are also relevant to soya and oat respectively. As a global trendy category, it is better to add international feel to products. Thus, we create a visual hammer by using graffiti-style English font. The gold soya and oat within the product name reinforce the vitality of vegan nutrition. The product benefits are integrated and presented at the bottom to ensure consumers its quality.
Faid a' Phròiseict: The project started in September, 2020 and the product is launched in March, 2021
Sruth Obrachaidh: Plant drink is popular in China, but most of the brands only provide single plant-based product such as soya only or almond only. To jump out of the category, Plant Selected starts to offer plant-based products covering more plant bases. To express the exotic feeling, we treat product name into graffiti-style font and integrate soya and oat into it. Besides, the strokes around leverage the vitality. A fully colored background creates impactful color block on shelf. Eac product's RTBs are clearly presented at the bottom to ensure consumers the product is good.
Peutantan: All photos and video credits to blackandgold Shanghai, 2022.
Buill na Sgioba: Creative Director: Yang LI
Designer: Feiteng WAN
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
3D rendering: Jianhui CHEN