Shuanghui Rebrand Príomhfheidhm: Pacáistiú Ísíní le Tiger Pan

Tha Shuanghui Rebrand Príomhfheidhm: Pacáistiú Ísíní le Tiger Pan na bhuannaiche air leth urramach anns an fharpais chliùitich 2022 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

UmhaPacadh· 2022

Shuanghui Rebrand Príomhfheidhm: Pacáistiú Ísíní

le Tiger Pan

Neach-ceannach: Shuanghui Group

Buannaiche Duais Umha A' Design Award ann an Roinn Pacadh

16,948

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #130897

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Shuanghui Rebrand Príomhfheidhm: Pacáistiú Ísíní

Téacs Leabhair: Is dearadh pacáistithe é Athbhrandáil Shuanghui do tháirge liamhás bruite a dhíoltar sa tSín. Coinníonn an t-athdhearadh eilimintí bunaidh na branda agus cuireann sé grafaicí geoiméadracha in ionad íomhánna picseallacha, sa chaoi go n-aithnítear an pacáiste ó chian. Simplítear amharcanna den táirge ó uillinneacha éagsúla agus i dteaglaimí éagsúla go cruthanna cruinnithe. Scarann trí ghrúpa dathanna geala na blasanna éagsúla óna chéile. Cuidíonn leagan amach soiléir faisnéise agus córas sraithe aontaithe le ceannaitheoirí an mhír atá uathu a aimsiú go tapa. Leanann an litreoireacht branda nua stua séimh.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Shuanghui Rebrand Príomhfheidhm: Pacáistiú Ísíní air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Shuanghui Rebrand Príomhfheidhm: Pacáistiú Ísíní na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Shuanghui Rebrand Príomhfheidhm: Pacáistiú Ísíní a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: The popularity of Shuanghui Wangzhongwang ham in China is the same as the popularity of Coca-Cola in the United States. It is a super large single product with over 10 billion sales every year; it is also a national-level product that accompanies generations of youth; it is also synonymous with the category of cooked ham. It's just that the product packaging that has not been updated for more than 13 years is still stuck in the 1980s.
Tomhasan & Pacadh: Outer bag: Width130mm x Depth30mm x Height235mm
Casing: Width19mm x Depth19mm x Height147mm
Tagaichean: Sausage, Food, environmental protection, rebrand, super symbol, Tiger Pan
Teicneòlas Cinneasachaidh: The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products.
Dùbhlan Dealbhaidh: The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
The new font design of the brand is curved with a 3.36 degree arc and more clearly presents elastic product properties. After testing, the attractiveness of the new design in the sales terminal is 4.6 times that of the old product.
Rannsachadh: The design content is limited by the relative backwardness of packaging and printing technology at that time, so it presents an old and vulgar product state. The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
Brosnachadh: Rebirth of a national product
We retain the original design elements as much as possible, and use geometric graphics instead of pixelated methods to enhance the transmission efficiency of the product over longer distances. The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products.
Faid a' Phròiseict: The project lasts 2 month, designed in Shenzhen and produced in Luohe, Henan.
Sruth Obrachaidh: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Buill na Sgioba: Creative Director: Tiger Pan
Graphic Designer: Yuxuan He
Graphic Design: Han Wang
Image Editing: Yuling Zhu
Image Editing: Chao Ma
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Creideasan Dhealbhan: Image #No 1: Photographer Yuling Zhu
Image #No 2: Photographer Yuling Zhu
Image #No 3: Photographer Yuling Zhu
Image #No 4: Photographer Yuling Zhu
Image #No 5: Photographer Yuling Zhu