Grassy Premiados Pacáistíocht Chaife le Dimitri Lociks

Tha Grassy Premiados Pacáistíocht Chaife le Dimitri Lociks na bhuannaiche air leth urramach anns an fharpais chliùitich 2022 Duais Airgid A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

AirgeadPacadh· 2022

Grassy Premiados Pacáistíocht Chaife

le Dimitri Lociks

Neach-ceannach: Grassy Caffè

Buannaiche Duais Airgid A' Design Award ann an Roinn Pacadh

27,497

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #128993

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Grassy Premiados Pacáistíocht Chaife

Is dearadh pacáistíochta é Grassy Premiados do chaife speisialtachta na Brasaíle. Tá cruthanna orgánacha agus modúlacha ar an mbosca, arna spreagadh ag síolta mahagaine, pónairí caife agus cuair na hailtireachta nua-aoisí Brasaíligh. Ligeann an fhoirm mhodúlach do chruachadh agus taispeáint shainiúil ar sheilfeanna. Tá an bosca déanta as cairtchlár le lannú maolánach, stampáil the agus priontáil aondatha. Coinnítear an caife i mála plaisteach le comhla a chosnaíonn na pónairí ó ocsaigin. Séalaíonn lipéad greamaitheach i scannán miotalach an bosca agus iompraíonn sé eolas an táirge, rud a cheadaíonn saincheapadh tapa ar chostas íseal.

An Aithneachadh

Mu dheidhinn Duais Airgid A' Design Award

Tha Grassy Premiados Pacáistíocht Chaife air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Grassy Premiados Pacáistíocht Chaife na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Grassy Premiados Pacáistíocht Chaife na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Grassy Premium packaging was designed to allow a high impact visual display on shelves, at an affordable cost and easy to assemble, adding value to award-winning Brazilian coffees. Its organic shapes are also modular, which allows for stacking and a very differentiated way of displaying on shelves and showcases. The packaging also features an adhesive label solution, which allows for quick and varied customization of the packaging.
Tomhasan & Pacadh: The assembled package is 20 centimeters wide, 14 centimeters high, and 14.5 centimeters deep.
Tagaichean: package, Brazilian coffee, biomimetic, bio design,
Teicneòlas Cinneasachaidh: The Grassy Premium packaging has two moments, the box was developed to be produced in large batches, to amortize the investment in graphic finishes with higher cost and added value, while the labels are manufactured on demand, in short runs. The box was designed to ensure high perceived value at a low cost. We use cardboard, matte lamination, hot stamp, and monochrome printing. The labels are made of metallic BOPP film with special printing and cutting. The coffee, as it needs special protection against oxygen and other external agents, is protected in a plastic bag with valve.
Dùbhlan Dealbhaidh: The main challenge was to make a paper packaging that had an exceptional aesthetics, but was functional, modular and easy to use. The solutions started from a design approach inspired by nature, observing formal solutions, modulation and visual appeal in mahogany seeds and coffee beans. Another difficulty was to reconcile a very organic design with requirements of economic and productive viability. In this sense, we work together with suppliers, testing materials, printing and assembly solutions that enabled packaging with high perceived value, but low production cost.
Rannsachadh: The project started from a briefing interview, where the client's demands were defined. We then started market research that revealed the need for a more innovative approach to designing award-winning coffees. We analyzed luxury packaging, but the final inspiration came from observing nature and studying biomimetics. After the phase of creating alternatives, we go on to validation with the client, prototyping, and testing. Then we started the budget, feasibility analysis, adjustments, closing files, prototype approval and final production phase.
Brosnachadh: The packaging design was inspired by the shapes and modulations of seeds, in addition to the curves of Brazilian modernist architecture, allowing not only a very different look for the project but also the possibility of a unique modulation. The great insight of the packaging came from a walk in the park in Brasilia, where we found a mahogany seed that sparked our gaze to other sources of solution, such as the shape of the coffee bean and the curves of the Oscar Niemeyer's architecture, resulting in the construction of an elegant and innovative Brazilian symbology.
Faid a' Phròiseict: The project lasted 6 months, with 3 months in the design phase in Brasilia, 2 months in the adjustments, budget and production phase in Santa Catarina, and another 1 month in the training and launch phase, in Sao Paulo.
Sruth Obrachaidh: The package assembly process is simple: the first step is to place the coffee in the plastic bag, extracting the oxygen, then take the package planned for assembly, carefully reinforcing the creases. After assembling the box, we insert the bag with the coffee in it and, finally, we seal the box with an adhesive label that defines the information about the product.
Buill na Sgioba: Designer and Creative Director: Dimitri Lociks; Design member: Simone Turíbio; Feasibility consultant: Marília Turíbio
Creideasan Dhealbhan: all images and videos: photographer Dimitri Lociks, study with shadows, 2021.