Bay Ann An Stòr Reic Maise-Gnùise le SIG Design

Tha Bay Ann An Stòr Reic Maise-Gnùise le SIG Design na bhuannaiche air leth urramach anns an fharpais chliùitich 2022 Duais Iarainn A' Design Award ann an Roinn Farpais Dealbhadh Àiteachan Taobh a-staigh agus Taisbeanaidh.

IarannTaobh a-staigh· 2022

Bay Ann An Stòr Reic Maise-Gnùise

le SIG Design

Neach-ceannach: Sephora

Buannaiche Duais Iarainn A' Design Award ann an Roinn Taobh a-staigh

10,434

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #127738

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Bay Ann An Stòr Reic Maise-Gnùise

Chaidh na stiallan dubha is geal suaicheanta de Sephora a chleachdadh mar fhòcas lèirsinneach gus sruth dhaoine a stiùireadh agus eòlas luchd-cleachdaidh nas fheàrr a thoirt seachad. Tha an mealladh optigeach agus co-dhèanamh sreathach tonnan a’ cruthachadh bàgh Sephora, a’ leantainn gu eòlas lèirsinneach eadar-dhealaichte. Tha na loidhnichean air na colbhan dubh is geal air an leudachadh gu taobh a-staigh an fhànais, mar sin a’ cruthachadh stiùireadh lèirsinneach nàdarra.

An Aithneachadh

Mu dheidhinn Duais Iarainn A' Design Award

Tha Bay Ann An Stòr Reic Maise-Gnùise air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Bay Ann An Stòr Reic Maise-Gnùise na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Bay Ann An Stòr Reic Maise-Gnùise airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Sephora is known as the global authority on cosmetics retail, hoping to give customers free access to the full range of products. The iconic black and white stripes of Sephora were used as a visual focus to guide the flow of people and bring a better consumer experience. Since the store is located in Houhai area of Nanshan District, Shenzhen, the concept of Bay was added to echo its location.
Tomhasan & Pacadh: The project space is 424 ㎡.
Tagaichean: cosmetics retail space, bay, stripes, consuming experience
Teicneòlas Cinneasachaidh: Desktop research and Market research were adopted to understand the requirement of target customers and competitors.
Dùbhlan Dealbhaidh: While designing the space artistically with memory points and allow consumers to easily access consumer goods at the same time.
Rannsachadh: Methods: Internet research, offline market research of the similar category
Results and Insights: The same category of brands and spaces have a homogenization trend, which is hard for customers to distinguish between different brands. Then we explore the location as our concept to strengthen the bond with customers.
Brosnachadh: Because the store was located in the Houhai area of Nanshan, Shenzhen, the concept of the bay was added to echo its location. The iconic black and white stripes of Sephora are extended into the space to form a natural visual guide. And use the ceiling shape of the space to extend the lines to the floor bricks. The optical illusion and the linear composition of waves form a Sephora bay, creating a different visual experience.
Faid a' Phròiseict: The project started in Jan 2019 and finished in May 2019.
The project located in the mixc, 2888 Keyuan South Road, Nanshan District, Shenzhen.
Sruth Obrachaidh: /
Buill na Sgioba: Creative director：Lei Gao
Interior design：Lei Gao, Ya Wang
Rendering：Weizhou Jiang
Creideasan Dhealbhan: Image #1-image #5 Photographer ：Lerong Huang