The Book That Grew Treòir Ionaltraidh le Fabiano Dalmacio

Tha The Book That Grew Treòir Ionaltraidh le Fabiano Dalmacio na bhuannaiche air leth urramach anns an fharpais chliùitich 2021 Duais Platanaim A' Design Award ann an Roinn Farpais Ealain Fhìnealta agus Dealbhadh Stàladh Ealain.

PlatanamEalain Fhìnealta· 2021

The Book That Grew Treòir Ionaltraidh

le Fabiano Dalmacio

Neach-ceannach: Rothco, part of Accenture Interactive

Buannaiche Duais Platanaim A' Design Award ann an Roinn Ealain Fhìnealta

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Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #122969

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn The Book That Grew Treòir Ionaltraidh

'S e treòir ionaltraidh a th' anns An Leabhar a dh'Fhàs, a chaidh a dhèanamh airson thuathanach ann an Èirinn. Tha an leabhar a' taisbeanadh deich leasanan agus deich pìosan de chomhairle phractaigeach a tha ag amas air seasmhachd agus prothaideachd a leasachadh. Tha na deich ceumannan a' stiùireadh thuathanach a dh'ionnsaigh deich cuairtean de dh'ionaltradh feòir gach bliadhna agus toradh de dheich tunnaichean feòir gach heactair. Chaidh gach duilleag, facal agus diagram a chumadh le freumhan feòir beò, air an stiùireadh tro chlaisean thar ùine fàis de ghrunn sheachdainean. Tha pròiseasan tuathanachais iom-fhillte air am mìneachadh tro shamhlaidhean shònraichte, agus tha iuchair nan samhlaidhean air duilleig a dh'fhosglas a-mach.

An Aithneachadh

Mu dheidhinn Duais Platanaim A' Design Award

Tha The Book That Grew Treòir Ionaltraidh air Duais Platanaim A' Design Award a bhuannachadh, aithneachadh ro-urramach a bheirear do dhealbhaidhean a tha dha-rìribh sònraichte, eireachdail agus iongantach. Tha buannaichean Platanaim nam mìorbhailean cruthachaidh, nam fianais air crìochan cruthachalachd inntleachdail, agus a nochdas proifeiseantachd agus sàr-ghèinidh gun choimeas an luchd-dealbhaidh. Thathar an dùil gum bi na dealbhaidhean seo nan obraichean as ainmeile a mhìnicheas bòidhchead ùine, a chuidicheas le sunnd a' chomainn agus a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha The Book That Grew Treòir Ionaltraidh a' nochdadh ìre sàr-mhathais os-chaithreach agus gu cinnteach a' dèanamh an t-saoghail nas fheàrr leis na feartan buannachdail is luachmhor aige. Tha The Book That Grew Treòir Ionaltraidh na obair a bhuannaich Duais Platanaim A' Design Award a dhùisgeas miannan, a bhrosnaicheas, a thaitneas agus a thogas gàirdeachas mòr.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: This one-of-a-kind book contains 10 tangible lessons and 10 pieces of practical advice designed to help maximize sustainability and increase profitability. These 10 steps enable farmers to achieve a 'perfect' 10 rotations of grass grazing per year, and produce 10 tons of grass per hectare - a truly powerful number that will massively improve the sustainability of even the most efficient farm.
Tomhasan & Pacadh: Book closed: A3 - 29.7 x 42cm
Book open: A2 - 59.4 x 42cm
Tagaichean: book, design, Ireland, grass, farming, bank
Teicneòlas Cinneasachaidh: We used grass to grow a book. This is a genuine world first - with each page, each word, and each diagram shaped by real grass roots as they grew. Manipulated by a unique fusion of gardening and meticulous craft, the 'printing process' was fulfilled by nature itself - shaping the grass roots into legible symbols over a growth period of several weeks.
Dùbhlan Dealbhaidh: This is a book that has completely come from grass itself. Designing for a root-based 'printing process' presented many challenges unique to this project. Every element from words to symbols to borders had to be inter-connected by channels for the roots to navigate. Complex farming processes were compressed into a bite-sized visual language of bespoke symbols, with the design of each individual glyph informed by the action or process it represented. A unique fold-out page allowed the reader quickly reference the symbol key while reading.
Rannsachadh: The first step was to analyse the latest government reports and agricultural studies to identify the key areas of inefficiency in farming. Using the latest research and data on sustainability we isolated the 10 most effective methods of reducing emissions relevant to our target audience of Irish farmers. The application of each step was assigned a specific percentage of carbon savings, giving clear targets for farmers to reach, and a clear result that would translate into profitability through reaching these targets.
Brosnachadh: The roots of Ireland's economy are in agriculture, but if farming is to survive, it must become more sustainable. AIB, Ireland's largest bank for farmers, in partnership with Teagasc - the Irish Agriculture and Food Development Authority - wanted to enable farmers to maximize sustainability, by changing how they see our greatest resource: grass.
Faid a' Phròiseict: From October 2018 to May 2019, in Dublin and Amsterdam.
Sruth Obrachaidh: Not only does this book lay out a practical plan of action, it symbolises the power of our natural resources. When grass is managed correctly, it can work wonders.
Buill na Sgioba: Agency: Rothco, part of Accenture Interactive
Client: AIB
Executive Creative Director: Alan Kelly
Creative Director: Ray Swan
Art Director: Fabiano Dalmácio
Copywriter: Rob Maguire
Design Director: Shane O'Riordan
Designer: Diogo Dias
Business Director: Jimi McGrath
Account Director: Alan McQuaid
Project Manager: Irene Sharkey
Executive Producer: Alan Byrnes
Artist: Diana Scherer
Book Designer: Jamie Murphy
Publisher: The Salvage Press
Creideasan Dhealbhan: Photographer: Diana Scherer
Filmmaker: Jake Viramontez