Beer Mail by Volfas Engelman Pacáistíocht Beorach Ceardaíochta le Bold Brands

Tha Beer Mail by Volfas Engelman Pacáistíocht Beorach Ceardaíochta le Bold Brands na bhuannaiche air leth urramach anns an fharpais chliùitich 2021 Duais Airgid A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

AirgeadPacadh· 2021

Beer Mail by Volfas Engelman Pacáistíocht Beorach Ceardaíochta

le Bold Brands

Neach-ceannach: Bold Brands

Buannaiche Duais Airgid A' Design Award ann an Roinn Pacadh

26,502

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #122875

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Beer Mail by Volfas Engelman Pacáistíocht Beorach Ceardaíochta

Is éard atá i Beer Mail ná dearadh pacáistíochta do raon beoracha ceardaíochta. Tá na lipéid frámaithe cosúil le stampaí poist, tagairt d'ainm na branda agus do cháilíocht inbhailithe na stampaí. Iompraíonn gach cineál léaráid cholláis a nascann eilimintí a bhfuil an chuma orthu nach bhfuil baint acu le chéile ar an gcéad amharc. Tá na comhábhair a úsáidtear sa bheoir folaithe laistigh de na léaráidí, ionas gur féidir leis an tomhaltóir cuardach a dhéanamh orthu. Díoltar an bheoir i mbuidéil ghloine 330 ml le lipéid arna gclóbhualadh go digiteach agus i gcannaí clóbhuailte 500 ml. Léiríonn an dearadh na cainníochtaí beaga táirgthe atá sa raon.

An Aithneachadh

Mu dheidhinn Duais Airgid A' Design Award

Tha Beer Mail by Volfas Engelman Pacáistíocht Beorach Ceardaíochta air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Beer Mail by Volfas Engelman Pacáistíocht Beorach Ceardaíochta na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Beer Mail by Volfas Engelman Pacáistíocht Beorach Ceardaíochta na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Exceptional taste beer causes a surprise to your taste buds, and our goals was to convey that same kind of surprise visually. Every label must not only be unique, unusual and not only attract attention but to keep it for a little while. It was important not only to make it attractive but also create the association with the taste at the same time letting the consumer to find ingredients used in making of the beer hidden all over the vivacious illustrations.
Tomhasan & Pacadh: 500 ml cans HD printed.
330 ml glass bottles with labels.
Tagaichean: Craft beer, Beer mail, Alaus laiskai, Collage, Mail, Post Stamp
Teicneòlas Cinneasachaidh: Bottle labels was produced by digital printing technolgy in brewery. Cans was printed in Can printing house.
Dùbhlan Dealbhaidh: Gentleman is the brand character of Volfas Engelman which is the head brand Beer Mail trademark. And the challenge in this case was to combine this “chatty extrovert” design of craft beer with the gentleman qualities of head brand at the same time avoiding to appear casual and visually similar to a classic beer. Collage graphics together with a postage stamp resembling label was the answer in this case, combining art courage and gentlemenhood into unique visual identity.
Rannsachadh: Craft beer category is exceptional in the field containing bold package designs and creative illustrations. Big part of labels are exactly that which helps to stand out and highlight the courage of producer as well as unique qualities of product itself. Sometimes even chaotic illustrations helps to reveal that rebellious approach to beer making.
One of the most important goals was to find that exclusive style and to make this product noticeable in this challenging market.
Brosnachadh: The name Beer Mail made us look at the subject of mail. The frame of the stamp was inspired by the idea of the post stamps and how unique it can be, oftentimes even collection worthy. The products are exclusive and produced in small quantities, so we wanted this to be reflected in a design of each label. Every beer type has a unique combination of unexpected flavours that sets the tone for a collage style illustrations combining elements that are inseparable at the first glance.
Faid a' Phròiseict: This project started in January 2020 and is still ongoing adding a new variety every other month.
Sruth Obrachaidh: Beer Mail brand products are produced by one of the biggest local breweries and standard packaging mediums was presented as an only option for the time being. Only challenge was to blend in existing craft beer market as smooth as possible. Therefore 330ml bottles and 500ml cans were selected as the primary packaging.
Buill na Sgioba: Creative Director: Motiejus Gaigalas
Graphic Design: Sandra Ramoskaite
Creideasan Dhealbhan: Illustrations & Visuals: Sandra Ramoskaite