Chef's Prìomh Fheum na Beòrach le Ana Mrazek Lugarov

Tha Chef's Prìomh Fheum na Beòrach le Ana Mrazek Lugarov na bhuannaiche air leth urramach anns an fharpais chliùitich 2021 Duais Iarainn A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

IarannPacadh· 2021

Chef's Prìomh Fheum na Beòrach

le Ana Mrazek Lugarov

Neach-ceannach: atelier ANII

Buannaiche Duais Iarainn A' Design Award ann an Roinn Pacadh

12,737

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #121561

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Chef's Prìomh Fheum na Beòrach

Is e "Chef's" leubail a chaidh a dhealbhadh airson beòir cho-obrachaidh a chruthaich còcaire, fìon-dèanadair agus grùdairean còmhla. Tha a' bheòir a' co-mheasgachadh feartan de bheòir agus fìon, agus tha i air a dèanamh airson margaidh biadh grinn. Tha an leubail a' leantainn cànan lèirsinneach nan leubailean fìona tro chruth minimalach, stuthan de dh'àrd-inbhe agus cruth-clò eireachdail a tha aig an aon àm ùr-nòsach agus clasaigeach. B' e èideadh traidiseanta còcaire, seacaid dà-bhroillich gheal le putain dhubha, a bhrosnaich an dealbhadh, agus tha loidhne òir a' comharrachadh finealtachd. Chaidh clò-bhualadh offset, còmhdach òir agus varnais trì-thomhasach a chur an sàs air pàipear neo-chòmhdaichte le inneach.

An Aithneachadh

Mu dheidhinn Duais Iarainn A' Design Award

Tha Chef's Prìomh Fheum na Beòrach air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Chef's Prìomh Fheum na Beòrach na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Chef's Prìomh Fheum na Beòrach airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: A label designed for collaboration beer between chef, winemaker and brewers. The beer is specific because it has the characteristics of beer and wine and was made for high gastronomy market. The label had to associate with a wine label, so a minimalist approach to design, quality materials, printing techniques that emphasize parts of the label were used. An elegant font was chosen, modern and classic. The strength of the label is that the name and design are connected, association is precise.
Tomhasan & Pacadh: 210 x 68 mm and 190 x 45 mm. Two different dimensions of label because beer came in two sizes, 750 ml and 375 ml.
Tagaichean: beer, beer label, minimalistic design, elegant, sophisticated, label design
Teicneòlas Cinneasachaidh: Paper for the label is textured, uncoated Martele blanc, offset printing, gold foil print and 3D varnish. Interesting contrasts in textures of paper and printing techniques correspond to clean and contrasting lines of graphic elements.
Dùbhlan Dealbhaidh: The biggest challenge was to combine culinary, beer and wine traditions and connect it with the name of the beer and the design of the label in the cleanest and simplest way possible.
Rannsachadh: Chef's beer is a complex product created in collaboration of chefs, winemakers and brewers, each of them experts in their profession. The name of the beer was a strong association in which direction to go with research and design. The chef’s uniform was very strong image around which I tried to tell a story. It was important to connect the name, the people who created it and it’s purpose. It is a gastronomic product intended to be enjoyed with a good meal.
Brosnachadh: Inspiration for this label was the name, the chef and his traditional uniform. White double-breasted jacket with black buttons worn by qualified chef give the label a perfect contrast. Golden line represents a visual part of uniform but also excellence and sophistication. White is intended to signify cleanliness in chef’s uniform and also on the label. Font is elegant and bold, both modern and classic.
Faid a' Phròiseict: The project was finished in 2020. It was created in Croatia and Slovenia. Label was designed in 2019 and printed in 2020. Beer was awarded with gold medal at the European Beer Challenge 2020 in London.
Sruth Obrachaidh: By looking at a bottle of chef's beer, a minimalist visual and name, an strong association is created for the user. He is connecting the name and visual and an association of chef’s uniform is created in his mind.
Choosing the shape of the bottle may associate it with wine or champagne, but the name and a details on the label reveal that it is a very special beer.