Alienergy Energy Drink Príomhfheidhm: Pacáistíocht Deoch Fuinnimh le Genki Forest

Tha Alienergy Energy Drink Príomhfheidhm: Pacáistíocht Deoch Fuinnimh le Genki Forest na bhuannaiche air leth urramach anns an fharpais chliùitich 2021 Duais Airgid A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

AirgeadPacadh· 2021

Alienergy Energy Drink Príomhfheidhm: Pacáistíocht Deoch Fuinnimh

le Genki Forest

Neach-ceannach: Genki Forest (Beijing) Food Technology Group Co., Ltd.

Buannaiche Duais Airgid A' Design Award ann an Roinn Pacadh

41,288

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #119239

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Alienergy Energy Drink Príomhfheidhm: Pacáistíocht Deoch Fuinnimh

Tá Alienergy ina phacáistíocht do dheoch fuinnimh saor ó shiúcra. Úsáideann an dearadh canna caol alúmanaim atá 58 mm ar leithead, 58 mm ar doimhneacht agus 142 mm ar airde, a choinníonn 330 ml. Roghnaíodh alúmanam toisc gur féidir é a athchúrsáil agus a athúsáid go héifeachtach. Cruthaíonn figiúr eachtrannach, atá tarraingthe mar shíneadh ar lógó an bhranda, an phríomhghrafaic agus déantar é a athrá ar fud líne na dtáirgí. Tugann pailéad glan datha, línte díreacha, cruthanna geoiméadracha agus béim mhiotalach láithreacht láidir seilfe don channa. Leagann ordlathas na faisnéise béim ar an bhfoirmle saor ó shiúcra.

An Aithneachadh

Mu dheidhinn Duais Airgid A' Design Award

Tha Alienergy Energy Drink Príomhfheidhm: Pacáistíocht Deoch Fuinnimh air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Alienergy Energy Drink Príomhfheidhm: Pacáistíocht Deoch Fuinnimh na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Alienergy Energy Drink Príomhfheidhm: Pacáistíocht Deoch Fuinnimh na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: The Alien figure is the extension of the logo, by emphasizing the character enables the brand to have a strong connection with this bold mark. Alienergy considered to keep this character as a symbol for the whole energy drink product line. The brand chose a much clean palette and make use of the metal shine for popping accents. Combined with the information hierarchy of emphasizing sugar free, the design distinguishes the product from competitors and expresses the brand attitude of innovation.
Tomhasan & Pacadh: Width 58mm x Depth 58mm x Height 142mm
Tagaichean: Branding, Packaging, Can, 3D, Energy drink
Teicneòlas Cinneasachaidh: When we are facing the challenge that plastics bring globally, aluminum became the obvious solution for efficient recycling and repurposing. Alienergy firmly believes that companies today are obligated to help spread the message and values.
Dùbhlan Dealbhaidh: This entry is actually our second generation of design. The main challenge we face is that the first Alienergy design has a more natural aesthetic with green and white as the main color scheme. It didn't differentiate enough from the market place and we wanted a more powerful and impactful design but still stay true to our brand concept. This current design features no concrete representation of nature and flavor such as tea leaves or fruits, only strait lines, geometric shapes and more contrasting colors to solidify a more energetic impression on customers.
Rannsachadh: In the current market especially after the pandemic, the trend of health consciousness is rising. We wanted to create a revolutionary product that meets this demand. We conducted surveys both online and offline for the importance of sugar free and the preference of aesthetics in designs after the preliminary stage. Each question were designed to test out our design or unique product features against real competitors in the market side by side, thus be more grounded in our analysis and results. We have more confidence to have science back up our product and packaging design.
Brosnachadh: Alienergy is the first brand in China to create an energy drink without sugar. Our two main goals are highlighting the brand identity and emphasizing the strong function of our energy drink. We think that alien is an appropriate metaphor for the unknown power so we designed around it. The identity is simple enough that it will be easy to memorize, also intriguing for consumers to imagine the whole profile of it.
Faid a' Phròiseict: The project started in June, 2020 and completed on October 2020. The design was completed in Beijing, China. The production location is Shanghai, China.
Sruth Obrachaidh: The slim can shape helps the product stand out on the shelf in current retail scenarios and creates a better holding experience for our customers. The 330 ml net weight is also by design. For the brand's flagship product line, this product caters to a larger audience in the energy market and this can size has withstood the test of market. Most customers can finish this drink in one sitting in a comfortable pace without having to carry it by hand.
Peutantan: Label Patent:202030509836.0 , 2020, China.
Buill na Sgioba: Logo type design: Gang Wang
Jiaqi Liu
Logo mark design: Xiaolan Xiao
Packaging design: Xiaolan Xiao
Tianyun Liu
Prepress: Xiaolan Xiao
Creideasan Dhealbhan: Creator: Gang Wang