Tha Pepsi X SHFW Canna Dì le PepsiCo Design and Innovation na bhuannaiche air leth urramach anns an fharpais chliùitich 2021 Duais Airgid A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.
AirgeadPacadh· 2021
Pepsi X SHFW Canna Dì
le PepsiCo Design and Innovation
Neach-ceannach: PepsiCo Design & Innovation
Buannaiche Duais Airgid A' Design Award ann an Roinn Pacadh
Buannaiche Duais Dearbhaichte
Dearbhaich Inbhe na Duaise airson #118931An Dealbhadh
Mu dheidhinn Pepsi X SHFW Canna Dì
Tha Pepsi X SHFW na channa dì ann an deasachadh cuibhrichte a chaidh a chruthachadh airson Seachdain Fasan Shanghai Earrach/Samhradh 2020 agus a chaidh fhoillseachadh ann an Sìona. Tha an canna na phàirt de shiostam dearbh-aithne lèirsinneach nas fharsainge a chaidh a leasachadh airson an aon tachartais. Tha cuspair an t-seusain, Mothachadh agus Tùs, a' stiùireadh an dealbhaidh agus a' nochdadh sgrùdadh air diofar sheallaidhean. Tha cumaidhean air am brosnachadh le eileamaidean organach agus glainne air an cur còmhla taobh a-staigh àite tomhasach. Tha an toradh a' ceangal spiorad branda Pepsi Black ri obair iomadh-fhillte nan dealbhadairean fasan a chaidh a thaisbeanadh aig an tachartas.
An Aithneachadh
Mu dheidhinn Duais Airgid A' Design Award
Tha Pepsi X SHFW Canna Dì air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Pepsi X SHFW Canna Dì na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Pepsi X SHFW Canna Dì na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.
Air Cùl an Dealbhaidh
Pasgan Naidheachd
Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.
- Feartan Sònraichte
- For more than five years, PepsiCo Design and Innovation has been a key partner at Shanghai Fashion Week. To celebrate the latest designers creations for Spring/Summer 2020, the design team created this years SHFW VIS as well as a limited edition can, available in China, that embodies the seasons key theme of Sensation and Source.
- Tagaichean
- Packaging, Beverage
- Brosnachadh
- The inspirational mantra for the Spring/Summer 2020 Shanghai Fashion Week is Exploration of infinite possibilities through different perspectives. Pepsi Blacks brand spirit of Dare to Black embodies a brand spirit that reflects this theme, encouraging consumers to release their inner passions and create their own multi-dimensional interpretations of fashion. For the Spring/Summer 2020 Shanghai Fashion Week visual identity, the design team created a system that celebrates the power of diversity, drawing from multiple sources and sensations as a means of self-expression and creation. By combining unique shapes inspired by organic and glass elements in a dimensional space, the designs become a metaphor for the daring visions of todays fashion designers.
- Buill na Sgioba
- PepsiCo Design & Innovation
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