Tha Tokinone Pacáiste Bia le Toshiki Okada na bhuannaiche air leth urramach anns an fharpais chliùitich 2021 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

UmhaPacadh· 2021

Tokinone Pacáiste Bia

le Toshiki Okada

Neach-ceannach: Zikkichi Co.,Ltd.

Buannaiche Duais Umha A' Design Award ann an Roinn Pacadh

11,732

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #118715

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Tokinone Pacáiste Bia

Is dearadh pacáistíochta é Tokinone do Dorayaki, milseog thraidisiúnta Seapánach a dhéantar trí thaos pónairí a chur idir cácaí beaga pancóige. Cuireann leagan Tokinone uachtar ime agus blasanna éagsúla leis, ar nós torthaí agus tae glas. Baintear úsáid as seacht ndath sa phatrún, dath amháin do gach blas, agus cruthanna randamacha a chuireann uigeacht bhog in iúl. Cuireann na dathanna agus na cruthanna tagairtí sean agus nua, Seapánach agus Iartharach, le chéile. Tá an bosca déanta as páipéar ardchaighdeáin neamhlonrach a fhreagraíonn d'uigeacht na milseoige. Tugtar spás fairsing do gach cáca laistigh den bhosca. Is páipéar in-athchúrsáilte iad gach cuid, agus is féidir iad a fhilleadh go cothrom tar éis úsáide.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Tokinone Pacáiste Bia air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Tokinone Pacáiste Bia na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Tokinone Pacáiste Bia a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Tokinone is a new and nostalgic product that adds butter cream and flavors such as fruit and green tea to Dorayaki , a traditional Japanese pastry made by sandwiching bean paste between pancakes.
Fun patterns with colors representing the seven flavors and random shapes are expressing the fluffy texture.
Unlike traditional Japanese confectionery packaging, the colorful, pop, and high quality atmosphere of this product is appreciated as a gift. It is made of non-glossy high quality paper, all made from recyclable paper products.
Tomhasan & Pacadh: Small box:(W)200mm x (D)120mm x (H)105mm
Large box:(W)200mm x (D)98mm x (H)235mm
Individual:(W)118mm x (D)30mm x (H)138mm
Tagaichean: Sweets, Traditional sweets, Japanese sweets, Wagashi, Japanese food, Package design
Teicneòlas Cinneasachaidh: The Dorayaki cakes that come in the box are very soft, so each one is specially designed to have sufficient margins. The box is made of non-glossy high quality paper to match the texture of the Dorayaki. Also recyclable paper products were chosen for everything related to this product.
Dùbhlan Dealbhaidh: Many of the traditional Japanese confectionery packages were expected to be of high quality as gifts, and this project was required to express a modern style while inheriting the tradition. In the design, expressing the warmth was the most important part of this product, which is prepared by hand, while at the same time achieving both the quality as a gift.
Rannsachadh: Kawagoe City, where this product is sold, is a tourist destination, and in recent years has become a popular dating spot among young people and foreigners. With the shift in tourist demographics, the traditional souvenir wagashi also needed to be reborn. The branding and package were designed from scratch to create a product that would be loved by people of all ages and languages, while retaining the Japanese tradition.
Brosnachadh: Tokinone means "tone of time" in Japanese. To revive this Japanese traditional confectionery Dorayaki (pancake-like patties wrraped around filling of sweet bean paste.) handed down from long ago as a new local specialty of the modern age, colors and shapes that give a sense of both new and old, Japanese and Western styles are used.
The colors used in the design were imagined from butter, strawberry, tangerine, rum, sweet potato, matcha, and hojicha.
Faid a' Phròiseict: Development began in 2019 in Kawagoe City, Saitama Prefecture, and sales began in 2020 at a long-established Japanese confectionery store near Kita-in, Kawagoe City.
Sruth Obrachaidh: The design is consistent with the rationale behind the color choice, but also visually catches the eye with a pop and high quality atmosphere that makes the product tasty and enjoyable. All packages are made of paper and can be easily disassembled and folded, making them environmentally friendly.
Buill na Sgioba: Brand Manager:Masahito Nunome
Creideasan Dhealbhan: All Image: Photographer Nozomi Suzuki 2021 / Art Director Toshiki Okada 2019 / Graphic designer Toshiki Okada 2019