Don't Lose Your Biculutural Feachtas Sanasaíochta Comhtháite le Yingbo Qiao

Tha Don't Lose Your Biculutural Feachtas Sanasaíochta Comhtháite le Yingbo Qiao na bhuannaiche air leth urramach anns an fharpais chliùitich 2021 Duais Airgid A' Design Award ann an Roinn Farpais Dealbhadh Sanasachd, Margaidheachd agus Conaltraidh.

AirgeadSanasachd· 2021

Don't Lose Your Biculutural Feachtas Sanasaíochta Comhtháite

le Yingbo Qiao

Neach-ceannach: Sparrow Creative Lab

Buannaiche Duais Airgid A' Design Award ann an Roinn Sanasachd

32,184

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #117832

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Don't Lose Your Biculutural Feachtas Sanasaíochta Comhtháite

Feachtas sanasaíochta comhtháite is ea Don't Lose Your Bicultural a cruthaíodh do sheirbhís chainéil teilifíse eitnigh. Cuimsíonn an feachtas ocht bpóstaer, agus tá gach teideal scríofa i dteanga éagsúil: Portaingéilis, Sínis, Araibis, Rúisis, Seapáinis, Fraincis, Iodáilis agus Hiondúis. Baineann na híomhánna úsáid as ealaín picteilíní agus tógtar iad timpeall ar phatrún tástála na teilifíse, a thagraíonn don mhóimint chaillteanais. Cuirtear siombailí na dtíortha rannpháirteacha le chéile chun íomhá aontaithe agus éagsúil a chruthú. Is é an aidhm ná pobail inimirceacha a spreagadh chun a dteangacha agus a n-oidhreacht a choinneáil.

An Aithneachadh

Mu dheidhinn Duais Airgid A' Design Award

Tha Don't Lose Your Biculutural Feachtas Sanasaíochta Comhtháite air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Don't Lose Your Biculutural Feachtas Sanasaíochta Comhtháite na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Don't Lose Your Biculutural Feachtas Sanasaíochta Comhtháite na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: To leverage Xfinity Ethnic Channel’s patented brand promise of multicultural provider by showing it in dramatic fashion, rather than just saying it in a straightforward way. To further reinforce the theme the solution was built around fully embracing the TV test pattern which alludes to the moment of “loss”. Its ties Ethnic channels including Brazil, China, France, Italy, Japan, India, Russia, middle east by connecting the symbols of the participating countries to create a diverse feeling.
Tomhasan & Pacadh: The eight posters contain eight different languages in title to interpret the main idea -Don’t lose your bicultural.
Tagaichean: Culture diversity, Ethnic Channel, Culture integration,
Teicneòlas Cinneasachaidh: Pixel art in using at the design. Pixel art is a type of digital art that harks back to the early days of computer graphics, where there were only a limited number of pixels on screen, and so any visuals you created looked quite crude and blocky.
Dùbhlan Dealbhaidh: The loss of language undermines a people's sense of identity and belonging, which uproots the entire community in the end. They may become incorporated into the dominant language and culture that has subsumed them, but they have lost their heritage along the way. Xfinity Ethnic Channel knows how important your languages are.
Rannsachadh: Cultural loss usually occurs when a smaller group encounters or becomes wrapped up in a larger, more dominant culture.immigrants just learning to speak English, which is what most Americans focus on.One reason for Xfinity Ethnic Channel can save your roots is that English typically replaces the language of one’s immigrant parents and grandparents. As a result, linguistic assimilation sometimes fuels efforts to regain the language and heritage that has been lost.
Brosnachadh: As a pioneer spot, the Bay Area has long been a destination for immigrants from within the United States and abroad, and boasts one of the most diverse populations in the country; Therefore, people who live here all have most commonly understood form of assimilation is that of cultural assimilation. Especially for minorities. they are eager to find a way to maintain their own culture, and need a TV platform like Xfinity Ethnic Channel to help them to achieve their goal of cultural integration.
Faid a' Phròiseict: The project started in November 2020 in San Francisco and finished in January 202.
Sruth Obrachaidh: Compared with the same period last year, one month after the advertising campaign was launched, channel subscriptions have increased by 25%。
Buill na Sgioba: Yingbo Qiao
Creideasan Dhealbhan: Illustration/Creative Director: Yingbo Qiao