Amarico Prìomh Ghnìomh: Pacaideachadh Aperitif le Radoslav Dostal

Tha Amarico Prìomh Ghnìomh: Pacaideachadh Aperitif le Radoslav Dostal na bhuannaiche air leth urramach anns an fharpais chliùitich 2021 Duais Airgid A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

AirgeadPacadh· 2021

Amarico Prìomh Ghnìomh: Pacaideachadh Aperitif

le Radoslav Dostal

Neach-ceannach: Amàrico

Buannaiche Duais Airgid A' Design Award ann an Roinn Pacadh

25,489

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #114557

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Amarico Prìomh Ghnìomh: Pacaideachadh Aperitif

Teacsa an Leabhair: 'S e dealbhadh bileig is pacaidh a th' ann an Amarico, air a chruthachadh airson aperitif Eadailteach. Bidh an dealbhadh a' cleachdadh mhotifean luibheach gus na tàthchuidean cùbhraidh, iom-fhillte is nàdarrach den deoch a nochdadh. Chaidh na dealbhan a tharraing le crayonaichean didseatach, agus chaidh luibhean fa leth a chur air dòigh ann an co-dhèanamh sgàthanaichte a fhuair a bhrosnachadh bho ealain sgeadachaidh. Tha cruthan-clò co-aimsireil làmh-dhèanta a' dol còmhla ris na h-ìomhaighean. Bidh aon bhileag a' pasgadh mun bhotal agus a' ceangal an suaicheantais is an teacsa chomharraichte le oir-loidhnichean òir de luibhean. Tha am botal a' tomhas 70 le 70 le 240 mille-mheatair.

An Aithneachadh

Mu dheidhinn Duais Airgid A' Design Award

Tha Amarico Prìomh Ghnìomh: Pacaideachadh Aperitif air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Amarico Prìomh Ghnìomh: Pacaideachadh Aperitif na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Amarico Prìomh Ghnìomh: Pacaideachadh Aperitif na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: The design channels the inherent aesthetic properties of the product, through careful use of botanical motifs which instinctively channel its fragrant, complex and natural ingredients. These are encapsulated in the elegant illustrations and contemporary hand made fonts which augment and harmonise the aperitif's essence and ambience.
Tomhasan & Pacadh: 70 mm x 70 mm x 240 mm
Tagaichean: Conceptualisation, packaging, graphic design, illustration, aperitif, historical, authenticity, food & beverage, traditional
Teicneòlas Cinneasachaidh: When we began conceptualising materials, our thoughts progressed to the product's sensory essence. After contemplating its lightness in taste and aromatic natural ingredients, we decided on the similarly ethereal medium of digital crayons. Individual herbs were assembled into a mirror composition inspired by decorative art. Meanwhile, many texts led to us creating one label to embrace the bottle, with gilded outlines of individual herbs, joining logos and highlighted parts of text.
Dùbhlan Dealbhaidh: The creative challenge was around how to marry the multiple elements and characteristics into one prestigious, evocative and authentic brand. Regarding external factors, the product is of course alcohol based so required careful positioning, which we achieved by balancing with the use of natural ingredients and eco friendly packaging. As development evolved, we used these differing elements to bring together the social spirit of fun, the deep sense of wellbeing, and the rich tapestry of history.
Rannsachadh: Research involved exploring the roots of the product's brand, its symbiosis with the La Dolce Vita concept, and immersion into the ancient Italian infusion methods. This entailed storyboarding with the product owners, to gain insights about the recipe, and the types of emotions it engenders. It also involved analysing current trends, insights and impacts around aperitif consumption in society, in particular the popularity of other Italian beverages such as Aperol.
Brosnachadh: The design was inspired by the product's complex aromas and piquancy, which simultaneously infuse and inform the fundamentals of its very essence. At its heart, the devotion to La Dolce Vita, reimagined in an uber modern approach to the aperitif. For our team, naturally this entailed an all consuming deep dive into the philosophy of the Sweet Life concept, and collectively coalescing our thoughts on how to present this timeless blend of indulgence and pleasure.
Faid a' Phròiseict: The project started between Prague and the north of Italy, where Amarico is produced, in December 2019, and finished in December 2020, followed by its global launch.
Sruth Obrachaidh: The conceptualisation, design and illustration has been carefully crafted to evoke a deep sense of La Dolce Vita between brand and customer interactions. The vivacious imagery, typeface and colours characterise the natural and authentic methods used to create the product, helping to set it apart from others occupying similar spaces in the market.
Peutantan: n/a
Buill na Sgioba: Radoslav Dostal, Tomas Nedved, Jan Blazek
Creideasan Dhealbhan: Photographer: Julius Filip