Tongrentang Zhima Health Dealbhadh Taobh a-staigh Bùth-reic le Yong Wong

Tha Tongrentang Zhima Health Dealbhadh Taobh a-staigh Bùth-reic le Yong Wong na bhuannaiche air leth urramach anns an fharpais chliùitich 2021 Duais Òir A' Design Award ann an Roinn Farpais Dealbhadh Àiteachan Taobh a-staigh agus Taisbeanaidh.

ÒrTaobh a-staigh· 2021

Tongrentang Zhima Health Dealbhadh Taobh a-staigh Bùth-reic

le Yong Wong

Neach-ceannach: Beijing Tongrentang Health

Buannaiche Duais Òir A' Design Award ann an Roinn Taobh a-staigh

21,079

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #108738

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Tongrentang Zhima Health Dealbhadh Taobh a-staigh Bùth-reic

'S e bùth eòlais a th' ann an Tongrentang Zhima Health a tha suidhichte ann am Beijing. Tha am bùth a' còmhdach 5000 meatair ceàrnagach thairis air trì làran. Tha stuthan-taice bìdh, biadh beathachail agus toraidhean cùram-slàinte a tha a' gabhail a-steach teicneòlas slàinte gan tairgsinn ann an aon àite. Tha raointean mòra de stuthan eadar-dhealaichte, leithid fiodh cruaidh agus pràis, air an cleachdadh san taobh a-staigh. Bhon làr-ìseal suas, tha ceithir cuspairean gan taisbeanadh, is iad sin rannsachadh, biadh, ath-shlànachadh agus leigheas. Tha am bùth cuideachd na àite sòisealta comhfhurtail do luchd-ceannach.

An Aithneachadh

Mu dheidhinn Duais Òir A' Design Award

Tha Tongrentang Zhima Health Dealbhadh Taobh a-staigh Bùth-reic air Duais Òir A' Design Award a bhuannachadh, aithneachadh anabarrach urramach a bheirear do dhealbhaidhean den chiad ìre, mìorbhaileach agus sònraichte. Tha buannaichean Òir nan cruthachaidhean anabarrach ùr-ghnàthach, làn lèirsinn agus drùidhteach a nochdas gèinidh, gliocas agus comas an luchd-dealbhaidh. Thathar an dùil gum bi Tongrentang Zhima Health Dealbhadh Taobh a-staigh Bùth-reic na innleachd a gheibh moladh mòr, a stèidhicheas gluasadan agus mòr-chuimhneachain a bheir luach nach fhacas riamh roimhe. Tha an dealbhadh seo a bhuannaich Duais Òir A' Design Award na phròiseact sònraichte, urramach a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais gu mòr. Bidh Tongrentang Zhima Health Dealbhadh Taobh a-staigh Bùth-reic a' cruthachadh faireachdainnean làidir miann, a' dùsgadh dealas, a' brosnachadh cruthachalachd agus a' glacadh sinn.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Zhima Health concept store provides dietary supplements, nourishing & health food and even health care products that incorporate health tech, enabling customers to enjoy one-stop and immersive shopping experience. Besides, it also doubles as a new and comfortable social space for customers.
Following the concepts of high quality, sense of participation and personal shopping experience, the brand-new retail model aims to meet the demands of consumption upgrade and improve the quality of customers’ lives rather than overturn the traditional retail style.
Tomhasan & Pacadh: 5000 square meters, 3 floors
Tagaichean: Tongrentang, Wu Xiang, In View, Zhima, experience store, experience shop, Pharmacy store
Teicneòlas Cinneasachaidh: The designer Yong Wong has applied a large area of contrasting materials as solid wood and brass in the store.
Dùbhlan Dealbhaidh: The first breakthrough lies in the initial investigation on retail industry and the final set of trade form. Secondly, the brand tried to find some well-known foreign design teams. However, because the foreign designers did not really understand the business model and accurate needs of the well-established domestic brands, they eventually failed to give a design plan. Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Rannsachadh: Probably in 2014, Tongrentang seems to have encountered bottleneck. The selling form relying on traditional stores urgently needs to be changed, so the brand proposed a strategic transformation from products to services at that time.
After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Brosnachadh: After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Faid a' Phròiseict: This project started in May 2019 and finished in December 2019 in Beijing.
Sruth Obrachaidh: From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Buill na Sgioba: Yong Wong, Wei Tan, Chenxu Zhu, Guiying Zhang, Zhiyong Jia, Yue Yu.
Creideasan Dhealbhan: Beijing Wuxiang Space Architecture Design