Neon Nights Àite Eagraiche Fèill Malairt le Hong Kong Trade Development Council

Tha Neon Nights Àite Eagraiche Fèill Malairt le Hong Kong Trade Development Council na bhuannaiche air leth urramach anns an fharpais chliùitich 2021 Duais Airgid A' Design Award ann an Roinn Farpais Dealbhadh Thachartasan agus Thachartasan.

AirgeadTachartas· 2021

Neon Nights Àite Eagraiche Fèill Malairt

le Hong Kong Trade Development Council

Neach-ceannach: Hong Kong Trade Development Council

Buannaiche Duais Airgid A' Design Award ann an Roinn Tachartas

48,301

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #106406

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Neon Nights Àite Eagraiche Fèill Malairt

'S e dealbhadh tachartais a th' ann an Neon Nights a chaidh a chruthachadh airson fèill malairt fasan ann an Hong Kong. Tha am bun-bheachd a' cur còmhla treandaichean dathan fasan an latha an-diugh le coltas nan soidhnichean sràide neon retro ann an Hong Kong. Chaidh trì raointean a dhealbhadh. Tha innleachd fàilte na seasamh aig prìomh dhoras an ionaid. Fhuair inntrigeadh talla an taisbeanaidh làimhseachadh a bha a' freagairt ris. A-staigh san talla, tha àite iomadh-fheumail 300 meatair ceàrnagach a' toirt aoigheachd do thaisbeanaidhean fasan, seiminèaran agus coinneamhan neo-fhoirmeil. Bidh frèamaichean meatailt le pàtrain gearraidh, panailean dathte le solas cùil agus soidhnichean ann an stoidhle neon a' cumadh an coltas beòthail.

An Aithneachadh

Mu dheidhinn Duais Airgid A' Design Award

Tha Neon Nights Àite Eagraiche Fèill Malairt air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Neon Nights Àite Eagraiche Fèill Malairt na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Neon Nights Àite Eagraiche Fèill Malairt na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: A thematic concept called Neon Nights was used to uplift the image of the 2019 HK Fashion Week from a sourcing fair into a marketing show. Three areas were provided, first a welcome installation at the venue main entrance, then the entry treatment of the exhibition hall. Lastly, inside of the hall a 300m2 multifunctional space dedicated for fashion shows, seminars and informal meetings activities to occurred was built.
Tomhasan & Pacadh: For the welcome installation (25m2 x 5m high) and main entry treatment, metal frames with die cut patterns and backlit 10mm thick opaque coloured twin wall sheets were used as backdrops. Along with LED signages, digital stickers biodegradable carpet and dressed mannequins complete the set. For the multifunctional space (300m2 x 5m high), the same materials and finishes for the first 2 installations were used. The main stage backdrop contained a (2m x 3.5m) LED screen.
Tagaichean: Trade Fair, Hong Kong, Neon Nights, Signboards, Installation, Fashion, Exhibition, HKTDC, Show
Teicneòlas Cinneasachaidh: All 3 areas, the welcome installation, the hall main entry and multifunctional space were made with metal frames with die cut patterns and backlit 10mm thick opaque coloured twin wall sheets. Neon signages made from LED light strip, digital stickers, biodegradable carpet and dressed mannequins complete the set. Inside the hall, a 300m2 multifunctional area, a 2.5m x 5m LED screen with 2 three-tiered wooden seating modules with fabric cushions were added.
Dùbhlan Dealbhaidh: The most challenging part was finding a design concept that could transform the perception of this annual fashion trade fair into a marketing show. After being inspired by the uniqueness of Hong Kong street signboards and vintage shop fronts, a core concept began to develop. With a low budget and short onsite move in period of 3 days, a simple, refreshing and effective approach was required to make the organiser’s area different from previous designs.
Rannsachadh: Working with the latest fashion trends forecast company, we developed a new concept by depicting elements of Hong Kong famous night time neon signboards that are still visible in old parts of the city. A modernised version was created with the prescribed fashion industry forecast colours. With a limited budget, a simple and vibrant solution was offered to uplift the image of this trade fair. Henceforth, the design concept of Neon Nights came to life.
Brosnachadh: The Neon Nights concept was inspired by Hong Kong renowned neon signboards. A modernistic interpretation was used to uplift the fair’s image. Adding to this, the latest colours trends of the fashion industry had to be integrated into our design. Bespoke metal frames with die cut patterns reminiscent of vintage shop fronts of Hong Kong interlaced with opaque colored panels and faux neon signs was used to produce a cool and vibrant aesthetic effect.
Faid a' Phròiseict: The project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai Hong Kong and the event ran for 4 days starting from the 8th - 11th of July 2019.
Sruth Obrachaidh: The flow was important, and both the welcome installation and entry treatment was created to visually heighten the visitors first impression of the Neon Night concept. Once inside the hall, the attendees can easily locate and recognise the central multi functional space as it carries through the concept theme. The design work was a transformative contribution in uplifting the overall image of this fashion trade fair.
Peutantan: Copyrights belong to Hong Kong Trade Development Council, 2019
Buill na Sgioba: Jason Cheung
Dury Chin
Eddie Chak
KK Cheung
Cherry Chan
Elite Wong
Creideasan Dhealbhan: Hong Kong Trade Development Council