Inside Out Dealbhadh Taisbeanaidh le Hong Kong Trade Development Council

Tha Inside Out Dealbhadh Taisbeanaidh le Hong Kong Trade Development Council na bhuannaiche air leth urramach anns an fharpais chliùitich 2021 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Thachartasan agus Thachartasan.

UmhaTachartas· 2021

Inside Out Dealbhadh Taisbeanaidh

le Hong Kong Trade Development Council

Neach-ceannach: Hong Kong Trade Development Council

Buannaiche Duais Umha A' Design Award ann an Roinn Tachartas

26,572

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #106399

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Inside Out Dealbhadh Taisbeanaidh

Is e Inside Out dealbhadh tachartais a chaidh a chruthachadh airson DesignInspire, taisbeanadh trì latha a chumadh ann an Hong Kong. Tha am bun-bheachd a' tionndadh structar balla sealach bun-os-cionn gus a h-uile obrachadh a nochdadh. Tha pannalan ply-fiodha gun làimhseachadh, feistean bhon sgeilp agus sgafalachd air a fhastadh a' cruthachadh balla an dorais-inntrigidh, cunntair fàilteachaidh, an fhòram fhosgailte, dà bhùth-obrach fhosgailte agus na raointean taisbeanaidh coitcheann. Chaidh seata riaghailtean ullachadh mus deach an togail a thòiseachadh gus sgudal air an làrach a lughdachadh agus gus leigeil le stuthan a bhith air an ath-chleachdadh. Tha an suidheachadh amh, neodrach a' cur an cèill iomsgaradh follaiseach ri taobh nan grafaigean agus nan toraidhean a tha air an taisbeanadh.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Inside Out Dealbhadh Taisbeanaidh air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Inside Out Dealbhadh Taisbeanaidh na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Inside Out Dealbhadh Taisbeanaidh a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: DesignInspire was an event platform for global creative elites, design brands, design associations and institutes to showcase their creativities. The event organiser wanted an eco-friendly approach to envelope and uplift the communal spaces. A concept called Inside Out was created. To minimize onsite waste a new set of rules were developed before the project began. The result was a raw and neutral design setting to uplift the ambience of the event.
Tomhasan & Pacadh: The reception counter (40m2), entrance wall (13m wide x 3m high), Innotalk open forum (200m2), 2 open workshops (2 x 110m2) to the communal product display (600m2) were constructed from standard plywood panelling, scaffolding, reusable aluminium structure, off-the-shelf fixing, digital print sticker and foamboard. All AV equipment were hired, and carpets used were biodegradable. At the Innotalk open forum a 2m high x 3.5m Wide LED screen and suspended acrylic LED lightbox lettering was used.
Tagaichean: DesignInspire, Hong Kong, Creative, Industry, Eco-friendly, Event, Inside Out, Exhibition, Organiser, HKTDC
Teicneòlas Cinneasachaidh: The main materials used for the spatial design were plywood panelling, off-the-shelf fixing, hired scaffolding, reusable aluminium structure, digital graphic print and sticker. The organiser’s design work includes the reception counter, entrance treatment, two open workshop, communal product display areas and the open forum. Due to the limited 3-day onsite move in, the last days was used for fine tune lighting, audio, art direction and visual merchandizing.
Dùbhlan Dealbhaidh: The challenge was to find a design concept that would fit the brief of being eco-friendly as well as able to uplift the spatial image of DesignInspire environment. Our design team decided to go beyond the aesthetic periphery and a new set of rules were created to minimise as much onsite waste as possible. The result was an ethical approach in providing a neutral and raw event design. The aesthetics also helped to juxtapose the finished products being exhibited at the show.
Rannsachadh: This idea derived from researching and dissecting various methods of building construction. This led us to examine the inside of a temporary wall structures in theatres sets and turning them inside out to expose all its workings. This was how the Inside Out concept began. Only locally sourced untreated plywood panels, off-the-shelf fixings and hired scaffolding were used to envelop the DesignInspire design. Making this least wasteful and eco-friendly method to erect a 3-day event.
Brosnachadh: Inspiration came from the challenges to be eco-friendly whilst enabling an image uplift. To do this, we kept the build production simple and minimal. After researching many alternatives, the details of wall structures in theatres seem most apt and devised the concept Inside Out was born. This idea was about turning a temporary wall structure inside out to expose all its workings. Untreated plywood panels, off-the-shelf fixings and hired scaffolding was chosen to decor the DesignInspire.
Faid a' Phròiseict: The project duration was 3 months from initial briefing to onsite completion. Located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong, the event ran for 3 days from the 5th until the 7th of December in 2019. Only 3 days were allowed for the onsite move in and set up.
Sruth Obrachaidh: The entrance wall and reception counter at the concourse provides the first impression to the Inside Out concept. The raw and neutral aesthetic developed from plywood panels and scaffolding highlight against the yellow and black graphics is used throughout the event to indicate the organiser’s work. This aesthetic helps to clearly define, the wayfinding, the open forum space, the 2 open workshop areas, communal product display zones etc. The layout was open and created for self-exploration.
Peutantan: Copyrights belong to Hong Kong Trade Development Council, 2019
Buill na Sgioba: Jason Cheung
Dury Chin
Eddie Chak
KK Cheung
Cherry Chan
Abby Chan
Creideasan Dhealbhan: Hong Kong Trade Development Council