Settlements Iomairt Aonaichte le Pancho Gonzalez

Tha Settlements Iomairt Aonaichte le Pancho Gonzalez na bhuannaiche air leth urramach anns an fharpais chliùitich 2020 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Sanasachd, Margaidheachd agus Conaltraidh.

UmhaSanasachd· 2020

Settlements Iomairt Aonaichte

le Pancho Gonzalez

Neach-ceannach: Inbrax

Buannaiche Duais Umha A' Design Award ann an Roinn Sanasachd

14,436

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #103849

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Settlements Iomairt Aonaichte

Tha tuineachaidhean fìor air feadh an t-saoghail agus gu sònraichte ann an Ameireagaidh Laidinn. Tha an dealbhadh sanasachd seo ag amas air airgead a chruinneachadh ann an dòigh eadar-dhealaichte agus a’ dèanamh sin le bhith a’ cur air bhog film nach robh ann aig a’ cheann thall. Gus tiogaid fhaighinn, bha aig daoine ri dhol gu làrach-lìn an fhilm gus na tiogaidean aca a cheannach agus nuair a rinn iad sin thuig iad nach robh am film ann, gus am b’ urrainn dhaibh an airgead aca a thoirt seachad don bhun-stèidh.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Settlements Iomairt Aonaichte air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Settlements Iomairt Aonaichte na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Settlements Iomairt Aonaichte a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Techo Latam is a non-profit organization with the purpose of overcoming poverty in Latin America and thus ending the settlements. To achieve the goal of raising $50K in donations to eradicate them, the creative strategy was to launch the film Settlements (Favelas) done by trailers of Latin American film directors, showing the reality of their settlements. To have a ticket, you had to enter the site settlements.techo.org and at the time of checkout, the film did not exist.
Tomhasan & Pacadh: Trailers, posters, digital ads and social media.
Tagaichean: Settlements, Favela, Asentamientos, Chile, Perú, Colombia, Brazil, Argentina, Inbrax, Techo, Latam
Teicneòlas Cinneasachaidh: Integrated campaign across 5 countries in South America.
Dùbhlan Dealbhaidh: First online collecting campaign done by Techo Latam.
Rannsachadh: The key points of the challenge and the objectives that were required in the campaign were clear, the idea had to solve how to reach new consumers who are not part of the main percentage of donors of Techo Latam. Based on market research on their behavior at the time of donation; 60% of millennials do them online, they are motivated by social networks; mainly on Facebook with 62% and 14% in charity events. Understanding the buyer person, we devised the creative solution; If they are digital natives, their reason for donation is the moments that appeal to our emotions, which in social networks are inspired to make them. We wonder what they buy most online in Latin America?: cinema, concerts and air tickets. In the cinemas annually, there are more than 339.8 million viewers, with Brazil being one of the pioneer countries with 170 million viewers, within Latin American cinema. So cinema was the language applied.
Brosnachadh: The creative strategy focused on launching the film Settlements (Favelas) in Chile, Argentina, Peru, Colombia and Brazil. For this, 5 trailers were created and ran in the aforementioned markets, these trailers were created by renowned film directors from each country and the media strategy focused on displaying these trailers on Facebook (Instagram) and YouTube, with support at the same movie theaters, which invited to buy tickets for the movie on the site: settlements.techo.org.
Faid a' Phròiseict: Chile, Peru, Argentina, Brazil and Colombia.
Sruth Obrachaidh: Integrated campaign across Chile, Perú, Argentina, Brazil and Colombia.
Peutantan: Prójimo
Los Notarios
La Motoneta
Deiro Films
Fandando
Buill na Sgioba: Nico Rubio, Jorge Fajardo, Camilo Sánchez, Pancho González, Marcelo Concha, Carolina Pinheiro, Cristián Chávez.
Producers: Prójimo, Los Notarios, Deiro Films, La Motoneta
Creideasan Dhealbhan: Prójimo
Los Notarios
La Motoneta
Deiro Films
Fandando