Boho Ras Cocktails Pacaichte le Abhijeet Thakur

Tha Boho Ras Cocktails Pacaichte le Abhijeet Thakur na bhuannaiche air leth urramach anns an fharpais chliùitich 2020 Duais Airgid A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

AirgeadPacadh· 2020

Boho Ras Cocktails Pacaichte

le Abhijeet Thakur

Neach-ceannach: Abhijeet Thakur

Buannaiche Duais Airgid A' Design Award ann an Roinn Pacadh

38,504

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #101804

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Boho Ras Cocktails Pacaichte

Bidh Boho Ras a ’reic cocktails pacaichte air an dèanamh leis na spioradan Innseanach ionadail as fheàrr. Tha bèibidh Bohemian air an toradh, a tha a ’glacadh dòigh-beatha ealanta neo-chonnspaideach agus tha lèirsinnean an toraidh mar an dealbh eas-chruthach den othail a gheibh an neach-cleachdaidh às deidh dhaibh an cocktail òl. Tha e air soirbheachadh gu foirfe ann a bhith a ’coileanadh a’ mheadhan-phuing far am bi Global and Local a ’coinneachadh, far am bi iad a’ leaghadh gus vibe Glocal a chruthachadh airson an toradh. Bidh Boho Ras a ’reic spioradan fìor-ghlan ann am botail 200ml agus cocktails pacaichte ann am botail 200ml agus 750 ml.

An Aithneachadh

Mu dheidhinn Duais Airgid A' Design Award

Tha Boho Ras Cocktails Pacaichte air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Boho Ras Cocktails Pacaichte na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Boho Ras Cocktails Pacaichte na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Boho Ras is a brand which makes the finest pure distilled local spirits and also sells packaged cocktails made from these spirits.
Local spirits are available in 200ml bottles and cocktails are available in 200ml and 750ml bottles
Tomhasan & Pacadh: The "Pure spirits" and "Cocktails" small bottle (200ml) will be approximately 250mm in height and the labels will be 145mm in height.
The "Cocktails" big bottle (750ml) will be 350mm in height and the lables will be 240 mm in height.
The "Cocktails" lables will have a semicircular curve at the top to resemble few local spirits lables available in India.
Tagaichean: Cocktails, Indian Spirits, Indian Design, Packaged Cocktails, Desi,
Teicneòlas Cinneasachaidh: The product will be available in select stores and outlets of the brand itself as the cocktails are made by hand and in batches overseen by professional mixologists.
The "Pure spirits" and "Cocktails" both are available in 200ml small glass bottles. Only "Cocktails" are available in big 750ml bottles.
Dùbhlan Dealbhaidh: The hardest part was finding a middle ground between these two Local and Global culture and developing a visual language which will appeal the target audience as it is a premium product but still looks like its a local brand.
The Nomenclature was also difficult to finalise as there were many options and none of them gave the exact Phoneasthetic that was required to appeal to the customers.
Rannsachadh: Type of Research-Study of existing brands, their offerings and USP's
Research Objective-To understand the market scenario, needs of customers and what are the fields where we can provide a better product.
Methodology-One on one interview, surveys and questionnaires.
Data Collection and Research Tools-Online forms, Group and solo interviews, S.W.O.T analysis and competitor study.
Insights-The target audience wants something that binds both ends of alcohol consumption which are premium cocktails and locally produced spirits.
Effect of research on Design-The research provided a very precise direction to work in which is that the design should be a fusion of both the cultures but as the target audience is in India it should be vibrant, artistic and should have that classic appeal to it.
Brosnachadh: Many brands sell ready to drink cocktails but no one has ever tried to sell pre-packed cocktails made with local Indian spirits. Indian spirits have a very unique story and taste to it. And the alcohol content in them is high so they can also give you a nice buzz.
Abhijeet wanted to design a brand which did so and by giving it a fusion feel mixing Global and Local creating "Glocal" vibe around the brand.
The brand has a Bohemian look and feel to it as the target audience is looking for a multi-sensorial experience.
Faid a' Phròiseict: The project started on 14 august 2019 and ended on 22 September 2019.
this project was done at MIT Institute of Design, Pune, India.
Sruth Obrachaidh: The overall packaging of the product attracts the customer as no one has ever tried a cocktail made from Indian spirit so they will be interested.
The product use is as simple as open the bottle pour in a glass or consume from the bottle.