Wen Niang Botal Fìon Rus Buidhe le Tiger Pan

Tha Wen Niang Botal Fìon Rus Buidhe le Tiger Pan na bhuannaiche air leth urramach anns an fharpais chliùitich 2020 Duais Òir A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

ÒrPacadh· 2020

Wen Niang Botal Fìon Rus Buidhe

le Tiger Pan

Neach-ceannach: Shenzhen Wanshengtang Industry Co., Ltd

Buannaiche Duais Òir A' Design Award ann an Roinn Pacadh

40,991

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #101157

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Wen Niang Botal Fìon Rus Buidhe

'S e pacaigeadh a th' ann an Wen Niang a chaidh a dhealbhadh airson fìon rus buidhe Sìneach. Tha am botal air a dhèanamh de ghlainne, ged a tha a' mhòr-chuid de dh'fhìon rus buidhe air a phacaigeadh ann an criadhadaireachd. Tha uachdar na glainne a' cur lìomh agus inneach ris. Tha corra-mhonaidh le sgiathan sgaoilte air a bhòsadh air gualainn a' bhotail agus tha e a' còmhdach còrr is 320 ceum den uachdar. Tha àite àrd aig a' chorra-mhonaidh ann an cultar an ear, far a bheil i a' riochdachadh ionracas, eireachdas, slàinte agus beatha fhada. Tha am botal 90 millemeatair ann an trast-thomhas agus 260 millemeatair a dh'àirde. Tha an cruth ùr-nodha ag amas air ùidh a thogail am measg luchd-cleachdaidh nas òige.

An Aithneachadh

Mu dheidhinn Duais Òir A' Design Award

Tha Wen Niang Botal Fìon Rus Buidhe air Duais Òir A' Design Award a bhuannachadh, aithneachadh anabarrach urramach a bheirear do dhealbhaidhean den chiad ìre, mìorbhaileach agus sònraichte. Tha buannaichean Òir nan cruthachaidhean anabarrach ùr-ghnàthach, làn lèirsinn agus drùidhteach a nochdas gèinidh, gliocas agus comas an luchd-dealbhaidh. Thathar an dùil gum bi Wen Niang Botal Fìon Rus Buidhe na innleachd a gheibh moladh mòr, a stèidhicheas gluasadan agus mòr-chuimhneachain a bheir luach nach fhacas riamh roimhe. Tha an dealbhadh seo a bhuannaich Duais Òir A' Design Award na phròiseact sònraichte, urramach a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais gu mòr. Bidh Wen Niang Botal Fìon Rus Buidhe a' cruthachadh faireachdainnean làidir miann, a' dùsgadh dealas, a' brosnachadh cruthachalachd agus a' glacadh sinn.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Wen Niang is product developed jointly by Wanshengtang and Guyuelongshan,the most famous producer of Chinese yellow rice wine.The product is made with an aim to raise public attention to this wine,as the developing of its market is falling far behind those of other alcohol products.We adopt modern techniques and crafts to present a traditional wine's package.
Tomhasan & Pacadh: Diameter: 90mm
Height:260mm
Tagaichean: yellow wine, rice wine, tigerpan, crane, embossment, Wen Niang
Teicneòlas Cinneasachaidh: The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. The wing-spreading crane is embossed on the shoulder-dropping bottle, which brings the traditional wine to a modern, more graceful and fascinating level, drawing attention of younger consumers.
Dùbhlan Dealbhaidh: How to emboss a spreading crane on a glass bottle is a major challenge of this case. Most embossment works are normally covering a certain angle, instead of 360 degrees' encirclement. This spreading crane will cover over 320 degree of bottle and all details must be perfected. Therefore, both the illustration and the embossment are both following an industrial guide, so that the crane and the bottle can be produced aesthetically and repeatably.
Rannsachadh: Yellow rice wine is one of the most important three fermented alcohol drinks, occupying a key position in Chinese culture. Compared with Chinese white spirits, it is more healthy and mild. Most products of yellow rice wine are packed in ceramics, which is costly and counterproductive, to achieve the effect of localization. Graphic design or bottle shaping are limited on ceramics. Wen Niang, however, breaks the constraint of packaging material and adopt glass to rejuvenate the old wine.
Brosnachadh: A crane surrounds the glass bottle so to endow the wine with life and soul.Crane possesses a lofty position in oriental culture.It stands for integrity and elegancy in personality, health and longevity in body,which is same with the function of the health-preserving wine.Through a modern package of the old wine,we aim to draw the young's attention and spread the Chinese culture of crane.
Faid a' Phròiseict: The project lasts 2 months, designed in Shenzhen and produced in Shaoxing, Zhejiang.
Sruth Obrachaidh: The packaging design raises heated discussions in the industry, not only because Wen Niang has subverted the stereotype of yellow rice wine, but also because it balances out between traditional alcohol culture and modern design language.
Buill na Sgioba: Designer: Tiger Pan, Qian Chi
Illustrator:Ping Yi
Image Presentation: Juanjuan Wu
Technician: Zhangkun Xie
Project Manager: Crystal You
Creideasan Dhealbhan: Image #1:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #2:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #3:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #4:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #5:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You