Akbank Mobile Soghluaiste É Aip le Akbank T.A.S

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2020 Duais Óir A' Design Award sa Chatagóir Comórtais Dearadh Soghluaiste é an dearadh Akbank Mobile Soghluaiste É Aip le Akbank T.A.S.

ÓrSoghluaiste· 2020

Akbank Mobile Soghluaiste É Aip

le Akbank T.A.S

Cliant: Akbank

Buaiteoir an ghradaim Duais Óir A' Design Award sa Chatagóir Soghluaiste

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Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #99903

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Akbank Mobile Soghluaiste É Aip

Soláthraíonn dearadh nua an aip Akbank Mobile peirspictíocht nua i dtéarmaí eispéireas baincéireachta sóisialta, cliste, cruthúnas don todhchaí agus luach saothair. Leis an dearadh ceantair phearsantaithe ar an bpríomhleathanach, is féidir le húsáideoirí léargas cliste a fheiceáil chun a saol airgeadais a éascú. Chomh maith leis sin, leis an gcur chuige dearaidh nua seo, labhraíonn idirbhearta baincéireachta traidisiúnta teanga na n-úsáideoirí le híomhánna mionsamhlacha teagmhála, sreafaí gníomhartha simplithe agus coincheapa.

An Aitheantas

Maidir leis an Duais Óir A' Design Award

Bhuaigh an dearadh Akbank Mobile Soghluaiste É Aip Duais Óir A' Design Award, aitheantas thar a bheith clúiteach a bhronntar ar dhearaí den chéad scoth, iontacha agus sármhaithe. Is cruthuithe an-nuálacha, fíorasacha agus drithleacha iad buaiteoirí Óir a léiríonn géiniais, eagna agus máistreacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Akbank Mobile Soghluaiste É Aip ina aireagán a mholtar go mór, ceannródaíoch agus séadchomharthach a sholáthraíonn luach nach bhfacthas riamh cheana. Is tionscadal iontach, measúil é an dearadh seo a bhuaigh Duais Óir A' Design Award a dhéanann sárleas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Cruthaíonn an dearadh Akbank Mobile Soghluaiste É Aip mothúcháin dhian mhianta, músclaíonn sé paisean, spreagann sé cruthaitheacht agus cuireann sé draíocht orainn.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: Akbank Mobile provides a new perspective on traditional banking which now speaks the users' language with contact thumbnails, simplified actions, phrases, and concepts that are familiar to the user rather than system-oriented terms. Its strength is the human-first approach to building empathy and trust. With its personalized area on the main page, the users can view smart insights to ease their financial life. Also, the users will save time with the AI that thinks in users’ stead.
Toisí & Pacáistiú: iOS, Android
Clibeanna: Banking, Banking App, Personalized Experience, Personal Finance Assistance, Smart Banking, Social Banking, Future-Proof Banking, Rewarding Banking
Teicneolaíocht Táirgthe: The app is available for iOS and Android devices in English and Turkish language versions.
Design Tools: Sketch, After Effects, Principle, Photoshop, Invision, Zeplin
Development tools: Angular JS, React, React native, .Net, PHP, html5, javascript
Dúshlán Deartha: To enable to communication we envisioned, we had to ask the user to give a portion of their dashboard and trust us that it will be worth it. Since mostly the communication the users expect is related to sales, initially users hesitated to read this area. We did a lot of prototyping to find the right size, look and feel and content curation to help users own and love this communication with the bank. We also had a lot of technical challenges to create insights and place them in a dashboard without negative impacts on the performance of the app.
Taighde: With a human-centric approach, we benefited from a wide range of research methods like market research, questionaries, user interviews, shadowing, heuristic evaluation and design workshops to develop better empathy with users. We turned our insights into creating personas, user stories, journey mappings. To validate the new design we ran several user testings. As a result, we verified our hypothesis on what people would expect from smart, social, intuitive and personalized banking experience.
Inspioráid: We want to make Akbank customers love everyday banking. Therefore, we've started to reimagine and design all digital channels of Akbank. Akbank Mobile is one of the pillars of this process. After all the studies the team went through, we have been thinking about how to make banking smart, social, future-proof and rewarding. We designed Akbank Mobile. With our product’s personalizations and recommendations, a mobile banking experience has never been so clean and intuitive.
Fad an Tionscadail: The design process of the project started in the last quarter of 2018 in Istanbul and had first released in September 2019 in Istanbul. It is an ongoing journey still with updates and user feedback.
Sreabhadh Oibríochta: Normally the communication of users and the bank was mostly composed of one-way interactions. We wanted to create two-way communication and make it free from financial terms. We create a Communication Area on our dashboard. This is an area where our AI engine gives smart insights to the user to reduce stress, help them make more of what they have. Here users are also sharing their feedbacks and needs with the bank. So it is a unique place for valuable two-way conversations.
Paitinní: Copyrights belong to Akbank T.A.Ş, 2019.
Baill Foirne: Gizem Öncü
Ayhan Arslan
Anıl Emmiler
Berivan Atik
Dilara Gül
Hande Taner
Mete Eraydın
Itır Akel
Akbank Design and Development Team
R/GA London Team
Creidiúintí Íomhá: Image #1: Illustrator Akbank Design Studio, Akbank Mobile, 2019. Image #2: Illustrator Akbank Design Studio, Akbank Mobile, 2019.
Image #3: Illustrator Akbank Design Studio, Akbank Mobile, 2019.
Image #1: Illustrator Akbank Design Studio, Akbank Mobile, 2019.
Video Credits: Illustrator Akbank Design Studio, Akbank Mobile, 2019.