Superlimao Aitheantas Branda le Ruis Vargas

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2020 Duais Cré-umha A' Design Award sa Chatagóir Comórtais Dearadh Grafach é an dearadh Superlimao Aitheantas Branda le Ruis Vargas.

Cré-umhaGrafaic· 2020

Superlimao Aitheantas Branda

le Ruis Vargas

Cliant: Laika

Buaiteoir an ghradaim Duais Cré-umha A' Design Award sa Chatagóir Grafaic

12,800

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #98423

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Superlimao Aitheantas Branda

Is aitheantas branda é Superlimao a cruthaíodh do ghnólacht ailtireachta Brasaíleach. Tá inspioráid faighte ag an lógó ó chlófhoireann ghrotesque, rud a thugann ton stuama a chuireann i gcodarsnacht le sraith léaráidí agus patrún ildaite. Áirítear leis an aitheantas cártaí gnó, greamáin le clúdaigh litreach a dhúnadh, láithreoireacht institiúideach agus póstaeir. Clóbhuailtear na póstaeir ar pháipéar fritíre 75 gram agus greamaítear iad de bhallaí agus de chladhaireacht chun ceanncheathrú na hoifige agus láithreáin na dtógálacha a mharcáil. Is féidir leis an teanga amhairc a bheith stuama agus dathannach araon, ag brath ar an teachtaireacht agus ar an gcomhthéacs.

An Aitheantas

Maidir leis an Duais Cré-umha A' Design Award

Bhuaigh an dearadh Superlimao Aitheantas Branda Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Superlimao Aitheantas Branda ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Superlimao Aitheantas Branda riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: To represent the aspects of the Superlimao brand, the design of the new logo was inspired by grotesque typography to contrast, by sobriety, with a series of colorful and surreal illustrations and patterns, developed for the language project, enhancing the diversity of visual discourse. Despite the sobriety, the use of the logo allows the deconstruction of its meaning in the interaction with the images, reaffirming the posture of constant reflection on architectural practice.
Toisí & Pacáistiú: Poster sheet format 420 mm x 620 mm on offset paper 75 g. Printed in 4X0 CMYK colors. Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 0 CMYK colors, pasted to reach a weight of 600 g. Envelope sticker matte couche 4X0 CMYK colors.
Clibeanna: Brand, poster, logotype, illustration, visual identity, Laika Design
Teicneolaíocht Táirgthe: The identity project consists of business cards, printed in 600 g weight, stickers for closing envelopes, institutional presentation and posters. The latter, printed on 75 g offset paper to be glued to walls and sidings, signaling both the entry of the Superlimao headquarters and its works in progress.
Dúshlán Deartha: The challenge was to develop a brand and visual language that, besides fulfilling its functional aspects of communication, also represented the Superlimao way of creating and building. In this way, a irreverence and seriousness in the way of making architecture exists, a way that unites apparently antagonistic attitudes. Thus, the language project allows the brand to modulate its behavior, being both sober and expressive, always in function of suitability to the speech and communication context.
Taighde: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives.
Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the Superlimao brand.
Inspioráid: Superlimao is a Brazilian architecture firm. In a plural way, it creates projects based on premises of contemporary architecture, such as respect for the environment, economical and durable productive solutions and furniture. The essence and the creative posture Superlimao, combined with respect for the canons of architecture, was the creative starting point for the development of the universe of representation images and the logo of the new brand.
Fad an Tionscadail: The project started in February 2019 and finished in June 2019 in Sao Paulo, Brazil.
Sreabhadh Oibríochta: The new brand and its visual identity elements respond to the Superlimao need to renew corporate communication. However, it manages to go further by occupying urban space. On walls and sidings of constructions, the posters function as a manifest, spreading messages and Superlimao's way of understanding architecture and urbanism, and, in addition to identifying the presence of office work by the metropolis, it works as a break from the dominant gray in the landscape of the city of Sao Paulo.
Paitinní: Laika Design
Baill Foirne: Ruis Vargas, Creative Director, Agnes Svilenov, Designer
Creidiúintí Íomhá: Laika Design